influencers, advocates and hidden vips
DESCRIPTION
From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.TRANSCRIPT
Danielle Brigida|@starfocus
Influencers, Advocates, and Hidden VIPs
Confession: I’m a Wildlife and Technology Geek
Learning about the
environment is FUN!
#confabnp@starfocus
• Supporters and Donors• Other Nonprofits• Foundations• Industry Leaders• The Board• Staff• Senior Leadership
#confabnp@starfocus
Let’s Start By Categorizing People
It’s Our Job to Notice the Forest
AND Observe the Details: Play with Opportunities#confabnp
@starfocus
Listen and Observe Actions • Supporters and
Donors• Other Nonprofits• Foundations• Industry Leaders• The Board• Staff• Senior Leadership
Community, Network, and Crowd
Start With Your Community:Know Your Most Active Social Supporters
#confabnp@starfocus
Research Those Who Already Love Your Cause
#confabnp@starfocus
Tons of Places to Listen on Social
• Content– Icerocket– Google Blog Search– Buzzumo– Tumblr
• Facebook/Twitter– Search.twitter– SocialMention– Mention.net– Boardreader– Social Analytics
RSS Your Search Results
#confabnp@starfocus
Organize with Tags Feedly.com
#confabnp@starfocus
Manage Social Connections With Lists
Help Keep Track of Meaningful Interactions
#confabnp@starfocus
Empower Staff on Social Media to Grow Your Community
• Comment on posts and mentions
• Track mentions• Send updates to
other staff • Be willing to be
engaged and informed by your audience
Act on What You Find
Create Content that Fosters Connections and Relationships
Engage Your Community and Advocates
#confabnp@starfocus
Measure the Impact: Collect Qualitative Data
• Set up outreach goals and track their value• Correct misinformation, Assist with Issues• Notable mentions and behavior change• Make note of content created
Questions?