What news did people watch, read and click in 2007

News trends in 2007

Shorter life expectancy of news items InfotainementPeoplelization of newsDemocratization of newscastingThe end of the media target-group?

What news did people watch, read and click in 2007 2

News Shares: Conventional vs Digital

2007 2006 2005

Conventional News on the Net

60% 53% 47%

Digital News in conventional media

85 % 74% 69%

What news did people watch, read and click in 2007 3

The life expectancy of news

Duration 1997 2007

1 day 69% 85%

3 days 25% 10%

1 week 5% 4%

1-2 weeks 1% 1%

What news did people watch, read and click in 2007 4

What news did people watch, read and click in 2007 5

Media Prominence Score

632 million news itemsNewspapers, Radio, Television120 countries22 languagesNews Market ShareCompared with other newsCompared with the industry

What news did people watch, read and click in 2007 6

Newsmakers

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Launch of Harry Potter and the Deathly Hollows : Media weigh in

8

Chittagong mudslide

Kyrill

Hurricane Humberto

Peru earthquake

Guatemala earthquake

Kuril Islands earthquake

United Kingdom floods

American Midwest flooding

Bulgarian heat wave

Asian heat waves

Dellys bombing

War in Chad

South Thailand insurgency

Kurdish Separatist Insurgency

Solomon Islands earthquake Angora FireHurricane Jerry

Second Tuareg Rebellion

Floods in Africa Aysen Fjord earthquake

Noto earthquakeKent earthquake

Hurricane DeanGlasgow International Airport attack

South Asian floods

Free Papua Movement Somali Civil WarHurricane LorenzoSecond Ugandan Civil War

Ogaden conflict Malé bombingKashmir conflict

Iberian Peninsula earthquake Zahedan bombingsConflict in the Niger Delta

Laos earthquake Hurricane FelixAlgiers bombings Greek Fires Hyderabad bombingsChūetsu offshore earthquake

Sri Lankan bus bombsBikfaya bombingsSumatra earthquakes Hurricane Gabrielle

Casablanca bombings

Darfur conflict European heat wavesCroatian coast firesBatna bombing

What news did people watch, read and click in 2007

What’s next…

11- I-PHONE Launch

What news did people watch, read and click in 2007 9

What’s next…

12- Maddie McCann

What news did people watch, read and click in 2007 10

Maddie McCann

Europe 54,0%

North America 34,4%

Asia 8,8%

South America 2,3%

Africa 0,5%

Middle East 0,1%

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What’s next…

13- Paris Hilton

What news did people watch, read and click in 2007 12

What’s next…

14- Mattel recalls

What news did people watch, read and click in 2007 13

What’s next…

15- Madonna’s adoptionproblems

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The most covered story - First week of June

1. G8 Summit2. War in Iraq3. ?

a. War in Afghanistan b. Israel – Palestine conflictc. U.S. presidential electionsd. French presidential electionse. High gas pricesf. London Olympics logog. None of the above

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And the winner is…

Paris Hiltongoing to jail

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What news did people watch, read and click in 2007 17

News trends

Number of news repeats is down • (2,2 / 24 hours)

Number of news repeats is up during a crisis• 6,7 / 24 hours (All media)• 18,7 / 24 hours (News networks)

The Environment, as a news topic, has become mainstream (3%)

Health Care related news continues to increase (2,5%)

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Shifting paradigms and trends

• From target listener/viewer/reader to predator

• An active consumer

• More fickle

• Cherry picking through news offerings

• Attraction to two-way relationship with media orgs.

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What news did people watch, read and click in 2007