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influence marketing 101: the new word of mouth

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Influence Marketing 101 Amy H. Lewis | @CommsNinja

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Page 1: Influence Marketing 101: The New Word of Mouth

Influence Marketing 101

Amy H. Lewis | @CommsNinja

Page 2: Influence Marketing 101: The New Word of Mouth

Components of Influence

Page 3: Influence Marketing 101: The New Word of Mouth

Who Are Influencers?

Citizen Analysts

Page 4: Influence Marketing 101: The New Word of Mouth

What Do Influencers Want?

Access Amplification

Page 5: Influence Marketing 101: The New Word of Mouth

Make Heroes of the Brave

Page 6: Influence Marketing 101: The New Word of Mouth

New Methods, New Measures

Traditional Marketing Influence Marketing

Page 7: Influence Marketing 101: The New Word of Mouth

Influence Marketing Is a Long-

Term Strategy, Not a Quick Fix

Questions or Comments? Contact Me: @CommsNinja


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