influence: how we make decisions in 2014 and beyond
DESCRIPTION
How do we decide on things? How do we choose what is better Coke or Pepsi? Is it something innate or something learned? This 45 minute presentation is aimed at finding out how we are influenced and why we share the things we share.TRANSCRIPT
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influence: how we make decisions in 2014 and beyond
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in 1999: 38 million people had broadband internet.
today: 1.2 billion people have it on their smart phones.
-ctrl alt delete by mitch joel
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79% of consumers
now say they use a smartphone to help with shopping.
-Zero Moment of Truth by Jim Lecinski
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google makes more ad revenue than the entire US print industry. q -ctrl alt delete by mitch joel
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reddit has over 70
million visitors visiting 4.4 billion pages every month.
-cntrl alt delete by mitch joel
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reddit has only 22
employees.
-cntrl alt delete by mitch joel
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you want to start a
business?
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we don’t need an
expensive credit card terminal
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we don’t need to stay at a
hotel
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we don’t have to go to a
restaurant
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our world has
changed
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the pope’s inauguration
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we’re getting
smarter
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The Flynn effect
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what happened to
advertising?
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remember when smoking was
cool?
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what
changed
for smokers?
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marketers are getting
smarter too
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what do you watch more of?
youtube, netflix or cable tv?
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Who do you look up to more: celebrities, athletes, or musicians?
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what do you use your phone for?
1: 2: 3:
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which one do you like more?
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facebook or twitter?
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instagram or vine?
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snapchat or vine?
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snapchat or vine?
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what if there was an important message to get across to people, how would you do it?
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how would you try to stop drinking and driving?
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thanks for being awesome!
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www.strategylab.ca @jephmaystruck [email protected]