InfluencePresented by Melissa Gagné

•Accumulate knowledge and info•Genuinely want to help •Keep the marketplace honest

•Social Connections•Many weak ties•Role in multiple worlds and subcultures

Market Mavens

Market Connectors

A little goes a long way...

IDEA

The aim is to not only satisfy customers but to also get them

talking

Identify mass influencers

Deliver groundswell customer service

Empower your customers with information

Amplify your fans

Type 2

ApproachType 1

Direct Indirect but Complimentary

Time to Check In: Foursquare

Natalie Tran

www.youtube.com/communitychannel

www.lonelyplanet.com/blog/natalietran/

Tavi Gevinson

Blog: Style Rookie

http://www.thestylerookie.com/

Questions?