AN AWARD-WINNING DIGITAL MARKETING AGENCYHELPING BRANDS STAY AHEAD OF THE CURVE.

AGENCY INTRODUCTION PRESENTED BY: Joe Mindak

Inflexion Interactive began its journey in 2008. We are a next-generation digital marketing, design and technology agency, with a deep passion for what we do.

Over the years, we've worked with best-in-class brands across various verticals that make us well equipped to apply our learnings, not just from work with other educational institutions, but B2B and CPG companies, to the current needs of Colleges and Universities.

Clients choose us for our strategic solutions, technology leadership and customer service. Our core competencies include qualitative and quantitative research, mobile marketing, mobile and responsive website design, SEO, SEM, e-mail marketing, social media management, digital campaigns and a full suite of services.

We are equipped to partner with Colleges and Universities to help drive their online presence and effectiveness.

WHO WE ARE:

SERVICES: A FULL SUITE OF DIGITAL SOLUTIONS

RESEARCH AND ANALYTICS Leverage key insights and market

research to deliver significant impact.

MOBILE MARKETING Meet the rapid rise in smartphone

and tablet usage with mobile marketing.

WEBSITE DESIGN & DEVELOPMENT Create an engaging and an accessible

online presence for your business.

MARKETING SERVICES Put the “team” back in marketing with

support from our Web marketers.

At Inflexion, we’re not just digital marketers, we are marketers in a digital world.

AWARD WINNING WORK:Inflexion Interactive has been fortunate to be the recipient of many industry awards for our creative and web design and development and we are a recognized leader in Responsive Web technologies including being rated a top 10 Responsive Design Firm of 2014 by TenBestDesign.com. Inflexion Interactive has recently been named 2014 Technology Company of the Year at the Hoboken Business Awards and been awarded the following:

W3 AWARDS 2014 Best in Show Award | Sabra Canada, General Website Categories, Food and Beverage2014 Silver Award | Berentzen, General Website Categories, Food and Beverage2014 Silver Award | DenTek, General Website Categories, Consumer Goods2014 Silver Award | iRide Mobile, General Website Categories, Transportation2014 Silver Award | Mobile Oil Matters, Mobile Applications, Guides/Ratings/Reviews2014 Silver Award | Sabra Salsa Love, General Website Categories, Food and Beverage2014 Silver Award | Sabra Salsa Love, Integrated Campaign, Food and Beverage2014 Silver Award | Tronex, General Website Categories, Manufacturing

DAVEY AWARDS 2014 Gold Award | Sabra Dipping Co., Canada2014 Gold Award | Sabra Salsa Love2014 Silver Award | iRide2014 Silver Award | DenTek2014 Silver Award | Berentzen2014 Silver Award | MOM App 

WEBBY AWARDS 2014 Official Honoree for Website Design in the Web Associations Category | Theatre Development Fund

EXPERIENCE:We have a wide breadth of experience in various verticals that help us to look at each new partner holistically. Below are a few key recognizable companies and education institutions we have worked with:

AND MANY MORE

YOUR DIGITAL TEAM:At Inflexion, we are a close-knit team. The people you meet are the people who will be working with you on a daily basis. You can count on that. The following is a sample team that can help you obtain your goals in 2015.

CANDACE SMITH Analytics/SEO

ADRIEL CARRIDICE Senior Developer

KEVIN PRUETT Web Developer

DAVID DIGIOVANNI Web Developer

SCOTT DELEA Managing Partner

VINCENT MAZZA VP - OPS

KEVIN CALE Executive Creative Director

BRITTNEY HANLON Digital Art Director

JENNIFER MINCHIN Content/Copy

STEVE PILON UI/UX Designer

SAMANTHA LILLO Coordinator

STACEY WARREN Account/Project Manager

Kean University is a public institution with campuses in Union and Hillside, NJ. Minutes from Manhattan, Kean University hopes to promote global business programs with unparalleled access to premium internships, just across the Hudson River. The school asked us to not only build a department website, but also help this program appeal to more business school prospects online.

At Inflexion Interactive, we’re higher education marketing experts, helping key institutions find new ways to reach out to international students. For this new microsite, our team provided:

• Responsive website for higher education• Search engine optimization for visibility• Display advertising to boost applications• Web development using Drupal platform• Mobile-optimized to reach more prospects

A dynamic microsite combined with six months of advertising has converted 23% more NJ applicants than the .edu website. Then we focus paid search on reaching international students. Prospects from around the world have expressed interest.

EDUCATION EXPERIENCE:

EDUCATION EXPERIENCE:

University of British Columbia’s student services department needs to connect with students. Our PMs, Web designers and UX experts join their Web developers to provided:

• Website design of entire portal• Project management of the Web development process• Usability and accessibility testing

We help UBC integrate data access for students. Plus we keep the design consistent with UBC Student Services Centre’s branding specs.

EDUCATION EXPERIENCE:

Latino Information Network at Rutgers University produces research and analysis on social, political and economic issues affecting Latinos.

It’s a first-of-its-kind research center and think tank. Such an organization needs a resourceful and accessible online portal built with:

• Responsive website design

• Media elements for interactivity

• Custom CMS development

Our website design team helps Rutgers University launch the site this month. Soon, it will become a hub of research, discussion and thought leadership for the Latino community.

EDUCATION EXPERIENCE:

Loyola Marymount University was in need of a responsive design format for its popular online library. Our team was asked to design the responsive templates so that when students would browse the library from their mobile devices, the website would appear appropriately in their screens.

EDUCATION QUALIFICATIONS:

Loyola Marymount University was in need of a responsive design format for its popular online library. Our team was asked to design the responsive templates so that when students would browse the library from their mobile devices, the website would appear appropriately in their screens.!!

UNDERSTANDING THE STUDENT LIFE CYCLE:

Engagement Throughout the Student Life Cycle Keeping and adding prospects, current students and alumni engaged throughout the year will become a main focus of ours as we partner this year.

HOW WE ENGAGE: UNDERSTAND ‘USER PERSONAS’

AWARENESS

AUDIENCES

CONSIDERATION

ACQUISITION

DATABASE

High school studentsParents of high school studentsProspective students- adults in their 20’s seeking degreesProspective students- career trainingCurrent studentsCurrent facultyAdults seeking professional developmentParents seeking enrichment courses for their teens Businesses seeking customized trainingAdults seeking personal enrichmentHigh school students seeking to earn college creditsGuidance counselors seeking informationPotential donorsGeneral public

Drive prospective students into the admissions funnel. Connecting and communicating with alumni are key metrics for success.

1.What story do we want to tell? 2.Who do we want to tell?

AN OVERVIEW OF OUR APPROACH:

WHAT WE CAN DO FOR COLLEGES AND UNIVERSITIES:CRM PROGRAMS

DIGITAL CAMPAIGNS

RECRUITING/NEW STUDENT ACQUISITION

EMAIL MARKETING

CUSTOMIZED PROGRAMS

FUNDRAISING/EMOTIONAL CONNECTION WITH ALUMNI

TECHNOLOGY EXPERTISE: We support a wide assortment of technologies customized for each client and our executive development team is agnostic to all technologies and software programs, especially enterprise level education CMS back-end systems.

OUR METHODOLOGY CHART:

HOW WE DO IT: CLIENT MANAGEMENT

TO DOS

CALENDAR

TIME MANAGEMENTDISCUSSIONS

FILES

We will visit DREW Institute before project kick off to establish mutual milestones. Inflexion will set up weekly status meetings via conference call or Skype. We are also available to meet in person, especially at key milestones. We use Basecamp to manage and track project communication, ensuring everything can be referenced and easily located.

THANK YOU!