ineos brand guidelines · such as adobe indesign, illustrator, or quark xpress, set justiﬁcation...

INEOS BRAND GUIDELINES

Our company is a very devolved organisation, we are seen in the out-side world trading under the single INEOS brand. Our brand therefore represents the way in which we are seen to do business. We put health, safety and the environment first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products, performance, people and relation-ships.

Internally the logo represents our approach to managing INEOS; our belief in sharing rewards, our focus on growth and profit, our aim to develop top quartile economics on all of our sites.

In some large corporations, the company logo can take on a level of importance way beyond their relevance to doing business well and I hope we never get too neurotic about the INEOS logo.

That said the INEOS brand is becoming increasingly important, and I would ask that you stick to the guidelines to ensure that we look professional to both our inside and outside audiences.

Jim Ratcliffe, Chairman

The Logo 4The INEOS ‘O’ 12The fonts 13Colour 16Grid and visual system 18Imagery 24Exhibitions 27Website 30Stationery 32Powerpoint slides 36Signage 37Service vehicles 39Uniforms 42Contact 46

CONTENTS These guidelines are intended to ensure brand consistency across all INEOS touchpoints. They should be followed as closely as possible.

They do however, allow flexibility within the layouts and structure as we know that no two communi-cation touchpoints are identical. If in any doubt, please contact [email protected].

4

THE LOGOCOLOUR

The minimum width forthe logo and straplineis 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

The full colour INEOS logo should be usedon all light backgrounds or images.

The logo should always be used with the strapline except when it is part of an INEOS business Identity, or at very small sizes

OrangePMS 1375cCMYK 0/40/90/0RGB 100/55/7

Logo bluePMS 275cCMYK 98/100/0/43RGB 0/24/66

5

THE LOGOREVERSED




The reversed out INEOS logo should be usedon all dark backgrounds or images.

The strapline should always remain orange. Please ensure the strapline is always legible against variable image colours. Use adjusted imagery or tinted areas if necessary.


WhiteCMYK 0/0/0/0RGB 252/252/252

6

THE LOGOMONOCHROME




The monochrome logo should only be usedwhen colour is not available, such as in one colour newspapers.

BlackCMYK 0/0/0/100RGB30/30/30

7

THE LOGOMONOCHROME REVERSED




The monochrome logo can also be used in reversed out form in one colour applications.

WhiteCMYK 0/0/0/0RGB 252/252/252

8

THE LOGOPROPORTIONS AND CLEAR SPACE

X

4X½X

½X

¼x

½X

½X

Logos need space around them, so they don’t clash with text, imagery or graphical features.

Always use an original, authorised vector eps or ai file of the ‘locked up’ logo for print. Do not try to recreate the logo in any way, except for large format work where the logo may need to be reconstructed in application, such as on building signage.

The logo must always appear in the correctproportions as shown, based on X = the height of the INEOS logo. ½X is the minimum required clear space on all sides of the logo.

9

THE LOGOBUSINESS IDENTITIES: COLOUR

½X

½X

½X

¼X

X

½X

½X

¼X

¼X

X

1. HorizontalThe subdivision name is set to the right of the INEOS logo and there should be spacing of ½Xwhere X is the height of theINEOS logo.

The first letter of the subdivision must be a capital letter 85% of the height of the INEOS logo.

2. VerticalThe subdivision name is set below the INEOS logo. The height of the subdivision name should be ½X where X is the height of the INEOS logo.There should be spacing of¼X between INEOS andthe subdivision name.

Business identities do not use the strapline.The INEOS business Identities (logos) are repre-sented as a combination of the INEOS logoand the subdivision name.

These logos are created in two formats:1. Horizontal.2.Vertical.



10

THE LOGOBUSINESS IDENTITIES: MONOCHROME

1. HorizontalThe subdivision name is set to the right of the INEOS logo.

2. VerticalThe subdivision name is set below the INEOS logo.

The monochrome business identities should only be used when colour is not available, such as in one colour newspapers.

BlackCMYK 0/0/0/100RGB 30/30/30

BlackCMYK 0/0/0/100RGB 30/30/30

THE LOGOBUSINESS IDENTITIES: REVERSED

11

1. HorizontalThe subdivision name is set to the right of the INEOS logo and there should be spacing of ½Xwhere X is the height of theINEOS logo.

The first letter of the subdivision must be a capital letter 85% of the height of the INEOS logo.

2. VerticalThe subdivision name is set below the INEOS logo. The height of the subdivision name should be ½X where X is the height of the INEOS logo.There should be spacing of¼X between INEOS andthe subdivision name.

The monochrome logo can also be used in reversed out form in one colour applications.

WhiteCMYK 0/0/0/0RGB 252/252/252

WhiteCMYK 0/0/0/0RGB 252/252/252

12

THE INEOS ‘O’ The INEOS ‘O’ is a secondary graphical element.The ‘O’ should always be on a flat plain and cropped off the page. The ‘O’ should not be used as bullet points in lists.

The ‘O’ should reproduce as a 5–10% difference in tint from the background colour.

The ‘O’ should always be cropped off the page, rather than sit within it. It can be cropped off any corner of the page.

INEOS BRAND GUIDELINESINEOS BRAND GUIDELINES

THE FONTSPRIMARY: PRINT AND ONLINE

13

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()



DIN LIGHT

Helvetica Neue 75 bold

Helvetica Neue 45 light

Use for all main headings and headlines. Always use in caps for short headings, but for longer headings upper and lower case is acceptable.

Use for all sub-headings. Always set in upper and lower case.

Use for all text. Always set in upper and lower case.

Track to -30 thousandths of an em.


Track to 0.

Our corporate typefaces are DIN Light and Helvetica Neue. Do not substitute for any other typeface except in electronic files where the recipi-ent will not have DIN or Helvetica Neue installed.

Where possible in professional design packages such as Adobe Indesign, Illustrator, or Quark Xpress, set justification preferences as...Ranged left, and word spacing to 80%.

Do not install DIN or Helvetica Neue on any in-house computer, instead see our tertiary fonts for in-house use.

THE FONTSSECONDARY: BUSINESS LOGOS, STATIONERY AND SIGNAGE

14


Futura bold Use for business logos and stationery applications only.


For all other print and online applications always use the primary typefaces, DIN and Helvetica Neue.

For stationery, signage and business logos use our secondary font Futura as specified below.



Futura book

Futura light

Use for stationery only.

Use for stationery only.



THE FONTSTERTIARY

15


Arial regular Use for body text. Track to -30 thousandths of an em if possible.

Our primary typefaces should always be used in print applications. For online use, DIN and Helvetica Neue should be embedded to ensure brand consistency online and offline.

Our tertiary typeface, Arial should only be used in applications generated in-house, such as on Powerpoint and Word documents. Do not use Arial in print or online.


Arial bold Use for headings and text highlights.

Track to -30 thousandths of an em if possible.

PRIMARY COLOURS

WhiteCMYK 0/0/0/0RGB 255/255/255



INEOS is a fresh, vibrant, clean, and predominantly ‘white’ brand. The other primary colours support this clean approach and can be used in areas such as highlights, backgrounds and headings.

The logo blue should not be overly used in appli-cation but instead reserved for the Ineos logo to ensure it always has stand out.

GreyPMS Cool Gray 11cCMYK 0/0/0/70RGB 77/79/83

CMYK 0/0/0/50

CMYK 0/0/0/30

16

SECONDARY COLOURS Our secondary palette of colours should only be used as minor highlighting colours, such as in diagrams, charts, tabbing systems, etc.

GreenPMS 382cCMYK 29/0/100/0RGB 193/216/47

LilacPMS 271cCMYK 43/37/0/0RGB 147/152/204

CyanPMS 298cCMYK 69/7/0/0RGB 19/181/234

TurquoisePMS 325cCMYK 56/0/26/0RGB 104/200/198


PinkPMS 224cCMYK 0/65/0/0RGB 238/128/179

17

THE GRID SYSTEM Where possible use a 12 column grid as the basis of any document. Using 12 columns gives layouts flexibility as well as structure, allowing for 3 column, 4 column, and 6 column grid systems.

More advanced layouts using a range of column widths can also be derived from a 12 column grid.

LANDSCAPE

Using a 3 column grid gives a column width like this.













18

This system shows how a simple layout may look for a landscape page, website, sign, banner, emailer, table or other.

The horizontal bars can move up or down depending on spacial requirements. The areas between the bars can also be filled with solid colours or tints.

The visual system is the combination of our typography, colours, graphics and layout that make the INEOS brand unique. Our system is consistent, simple and flexible to use.

The system follows the basic principle of horizons. Using horizontal structures or rules to help hold information together or apart gives us a strong and recognisable system for layouts.

19

THE VISUAL SYSTEMLANDSCAPE

The horizontal bars can move up or down

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EXAMPLE HEADING

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Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.


Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.

20

LAYOUT EXAMPLESLANDSCAPE

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Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING





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Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest con natempore natur rest

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspeli-tat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.




EXAMPLE OF A LARGER HEADING














21

THE GRID SYSTEMPORTRAIT

Where possible use a 12 column grid as the basis of any document. Using 12 columns gives layouts flexibility as well as structure, allowing for 3 column, 4 column, and 6 column grid systems.

More advanced layouts using a range of column widths can also be derived from a 12 column grid.

This system shows how a simple layout may look for a portrait page, sign, banner, emailer, table or other.

The horizontal bars can move up or down depending on spacial requirements. The areas between the bars can also be filled with solid colours or tints.

22

THE VISUAL SYSTEMPORTRAIT

The visual system is the combination of our typography, colours, graphics and layout that make the INEOS brand unique. Our system is consistent, simple and flexible to use.

The system follows the basic principle of horizons. Using horizontal structures or rules to help hold information together or apart gives us a strong and recognisable system for layouts.

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EXAMPLE HEADING EXAMPLE HEADING

EXAMPLE OF A LARGER HEADING







Erum a ditem cullatur molupta tionsequiae volupta ssimag-nimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.





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Erum a ditem cullatur molupta tionsequiae volupta ssimag-nimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe simili-genia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit

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23

LAYOUT EXAMPLESPORTRAIT

APPLICATION IMAGERY One of our greatest assets is that our chemicals go into making some of life’s essential, everyday or lifestyle products.

When highlighting these everyday, end-user appli-cations, images should be tightly cropped, taken from an interesting angle or be almost abstract in composition.

24

PEOPLE IMAGERY Photography of people should always be crisp and clear with a short depth of field, so that backgrounds can drop out of focus.

Do not muddle people into backgrounds, look for clear space around people. Be dynamic with the cropping and try to avoid filling the whole shot with people and locations. Allow breathing space.

25

PEOPLE PORTRAITS Always ensure the highest level of quality and consistency across all portrait images. Use consistent lighting and backgrounds to ensure a strong suite of shots.

Portrait shots should always be crisp and clear with a short depth of field, so that backgrounds can drop out of focus. Keep the backgrounds light in tone.

26

EXHIBITION STANDS Use space on exhibition stands wisely. Keep it asymmetric and dynamic. Avoid smaller text overlapping panel breaks. Use rules to divide bullet points, and avoid bullet points dots.

Keep it dynamic and remember that a headline should be big enough to see from a distance, and that information shouldn’t be too large to read on closer inspection.

THE CHEMICALS INDUSTRYThe UK’s second largest manufacturing exporter.

Adding over £60 billion to the country’s GDP with a trade surplus of around £400m.surplus of around £400m.

Supporting 600,000 jobs.

Paying employees 40% more than other manufacturing sectors.

Saving over twice as much CO2 as our processes emit.

Making the raw materials for green and emerging technologies.

Pull up banners.indd 3 09/11/2012 13:49Pull up banners.indd 1 09/11/2012 13:49

INEOS IN THE UKThe UK’s largest chemicals producer.

6 Sites.

9 businesses.

Employing over 3,500 people in the UK’s manufacturing heartlands.

Contributing £600m VAT and over £70m PAYE/NI.

Investing in skills with links to schools and universities.

Producing essential raw materials for UK manufacturing.

Generating 19% of our global turnover.

Pull up banners.indd 2 09/11/2012 16:02

INEOS AND SKILLSINEOS invests in skills for the future.

Providing highly skilled jobs in industrial heartlands, boosting regional economies.

Offering high quality Graduate and Apprenticeship programmes.

Operating the award-winning Engineers of the Future scheme.

Raising the profile of STEM subjects in schools with science fairs.

Improving perceptions of chemistry with projects and competitions.

Pull up banners.indd 4 09/11/2012 13:50

27

EXHIBITION STANDS

ARE YOU IN?

Use space on exhibition stands wisely. Keep it asymmetric and dynamic. Avoid smaller text overlapping panel breaks. Use rules to divide bullet points, and avoid bullet points dots.

Keep it dynamic and remember that a headline should be big enough to see from a distance, and that information shouldn’t be too large to read on closer inspection.

For a career that can take you anywhere visit:www.ineos.com/graduates

28

ARE YOUFor a career that can take you anywhere visit:

WEBSITE

29

WEBSITE

30

STATIONERYBUSINESS CARDS: EUROPE

31

All group business cards across Europe are produced at a trim size of 85mm x 55mm onConqueror Brilliant White (320gsm).

They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.

OrangePMS 1375cCMYK 0/40/90/0

Logo bluePMS 275cCMYK 98/100/0/43

BlackCMYK 0/0/0/100

INEOS corporate INEOS business

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area for personal

details 21mm

6mm

INEOS3 Avenue des Uttins1180 RolleSwitzerland

tel: +11 (0)22 123 4567fax: +11 (0)22 123 4568

[email protected]

Name SurnameJob Title

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area for personal

details 21mm

6mm

INEOS Business1 Example AvenueTownvilleCountry

tel: +22 1234 567 890fax: +22 1234 567 891mob: +22 1234 567 892

[email protected]


Business

STATIONERYBUSINESS CARDS: AMERICA

32

All group business cards across the US are produced at a trim size of 3½" x 2" (89mm x 51mm) on Conqueror Brilliant White (320gsm).




BlackCMYK 0/0/0/100

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area

for personal details 19mm

6mm

INEOS3 Avenue des Uttins 1180 Rolle Switzerland

tel: +11 (0)22 123 4567fax: +11 (0)22 123 4568

[email protected]


6mm

6mm

3mm

35mm

6mm

28mm

Maximum area

for personal details 19mm

6mm

INEOS Business1 Example AvenueTownvilleCountry

tel: +22 1234 567 890fax: +22 1234 567 891mob: +22 1234 567 892

[email protected]


Business


STATIONERYLETTERHEAD: EUROPE

33

European letterheads are printed at A4 (210mm x 297mm) on Conqueror Brilliant White (100gsm).



15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

INEOS 3 Avenue des Uttins1180 RolleSwitzerland

Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568

Additional Information XXXX

XXXX

XXXX

XX

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

INEOS Business 1 Example Avenue

Tel: +22 1234 567 890Fax: +22 1234 567 891


XXXX

XXXX

XX

Business TownvilleCountry



BlackCMYK 0/0/0/100

STATIONERYLETTERHEAD: AMERICA

34

US letterheads are printed at 8.5 x 11 inches (215mm x 280mm) on Conqueror Brilliant White (100gsm).



15m

m

10mm10

mm

5mm

10mm

10mm

50mm


XXXX

XXXX

XX

Business

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm


XXXX

XXXX

XX

INEOS 3 Avenue des Uttins1180 RolleSwitzerland

Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568

INEOS Business 1 Example Avenue

Tel: +22 1234 567 890Fax: +22 1234 567 891

TownvilleCountry



BlackCMYK 0/0/0/100

Introducing INEOS

Making vital materials for the modern world

POWERPOINT SLIDES

35

Title pages

Presentation page

Winning Manufacturing Investment for Grenland

An opportunity exists

• INEOS is already investing in Norway

• An opportunity exists to make a further significant investment in world scale facilities linked to its Crackers and downstream operations in Grenland

• Securing a sustainable land based industry for the future

• Improving Europe’s emissions

• Reversing the recent trend in job losses in the region

• Government has a key role in securing this...

Introducing INEOS

INEOS

• 51 sites

• 11 countries

• Turnover 262bn NOK

• 15,000 employees

Norway’s 2nd largest company

SIGNAGE

36

EXTERNAL SIGNS

Gate 2

Solo signage Joint signage

SIGNAGE

37

DIRECTIONAL SIGNS

Offsite directional panels Indoor/outdoor signage panels

½X

½X

X½

X

½X

½X

½X

½X

½X

X½

X

½X

½X

½X

X

X X X

XX

.85X

X

X X X

XX

.85X

½X

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½X

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X X X

XX

.85X

X

X X X

XX

.85X

SIGNAGE

38

ON-SITE SIGNS

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X




X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X




SIGNAGE

39

SAFETY IDENTIFICATION PANELS

X

XX

X

X X

XX

X

XX

X

X X

XX

2X X

2X X

X

XX

X

X X

XX

X

XX

X

X X

XX

2X X

2X X

SIGNAGE

40

LABELS

XX

X

X X X

4X

SIGNAGE

41

SERVICE VEHICLES

42

BIKES

SERVICE VEHICLES

43

CARS

Business

Business

Business

x

½x½x½x

½x

0.85x

x

½x ½x ½x

½x

0.85x

Business

Business

Business

X

½X½X½X

½X

0.85X

x

½x ½x ½x

½x

0.85x

Business

Business

Business

½x

0.85x

X

½X ½X ½X

½X

0.85X

SERVICE VEHICLES

44

VANS

Business

Business

Business

Business

X

½X½X½X

½X

0.85X

x

½x

½x

0.85xBusiness

Business

x

½x½x½x

½x

0.85x

X

½X ½X ½X

½X

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UNIFORMS

45

HELMETS: CORPORATE

Edward

DEBRUGESEdward

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HELMETS: BUSINESS

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LAB COATS: CORPORATE

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OVERALLS: BUSINESS

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CONTACT

49

Please contact your Business CommunicationManager or [email protected] further information.

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