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INEOS BRAND GUIDELINES

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INEOS BRAND GUIDELINES

Our company is a very devolved organisation, we are seen in the outside world trading under the single INEOS brand. Our brand therefore represents the way in which we are seen to do business. We put health, safety and the environment first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products, performance, people and relationships.

Internally the logo represents our approach to managing INEOS; our belief in sharing rewards, our focus on growth and profit, our aim to develop top quartile economics on all of our sites.

In some large corporations, the company logo can take on a level of importance way beyond their relevance to doing business well and I hope we never get too neurotic about the INEOS logo.

That said the INEOS brand is becoming increasingly important, and I would ask that you stick to the guidelines to ensure that we look professional to both our inside and outside audiences.

Jim Ratcliffe, Chairman

CONTENTS These guidelines are intended to ensure brand

consistency across all INEOS touchpoints and should

be followed as closely as possible.

They do however, allow flexibility within the layouts

and structure as we know that no two communication

touchpoints are identical. If in any doubt, please

contact [email protected]

The logo 1

Graphical elements 10

The typefaces 13

The colours 16

Visual system 19

Imagery principles 25

Exhibition graphics 29

Stationery 32

Powerpoint template 37

Signage 39

Service vehicles 46

Uniforms 50

Contact 55

THE LOGO

The full colour INEOS logo should be used on all light

backgrounds or images.

The logo should always be used with the strapline,

except when it is part of an INEOS business identity, or

at prohibitively small sizes.ColourTHE LOGO

The minimum width for the logo and strapline is 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

INEOS orange PMS 1375c CMYK 0/51/94/0 RGB 255/160/47 HEX FFA02F

Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E1656

Business

INEOS brand guidelines | 2 |

THE LOGOReversed

The reversed out INEOS logo should be used on all

dark backgrounds or images.

The strapline should always remain orange. Please

ensure the strapline is always legible against variable

image colours. Use adjusted images or tinted areas

if necessary.

INEOS orange PMS 1375c CMYK 0/51/94/0 RGB 255/160/47 HEX FFA02F

White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF

The minimum width for the logo and strapline is 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

Business

INEOS brand guidelines | 3 |

THE LOGO The monochrome logo should only be used

when colour is not available, such as in

one‑colour newspapers.Monochrome

Black CMYK 0/0/0/100 RGB 0/0/0 HEX 000000

The minimum width for the logo and strapline is 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

Business

INEOS brand guidelines | 4 |

The monochrome‑reversed logo can also be used in

one‑colour applications.

Monochrome-reversedTHE LOGO

White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF

The minimum width for the logo and strapline is 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

Business

INEOS brand guidelines | 5 |

Logos need space around them, so that they don’t

clash with text, imagery or other visual features.

The logo must always appear in the correct proportions

as shown, based on 𝑥 = the height of the INEOS logo.

1/2 𝑥 is the minimum required clear space on all sides of

the logo.

THE LOGOProportions and negative space

𝑥

4 𝑥 ½ 𝑥

½ 𝑥

¼ 𝑥

½ 𝑥

½ 𝑥

Always use an original, authorised vector .pdf or .ai file of the ‘locked up’ logo for print. Do not try to recreate the logo in any way, except for large format work where the logo may need to be reconstructed in application, such as on building signage.

INEOS brand guidelines | 6 |

THE LOGO Business identities do not use the strapline. The INEOS

business identities are represented as a combination of

the INEOS logo and the business name.

These logos are created in two formats, horizontal

and vertical

Business identities: colour

½ 𝑥

½ 𝑥

0.85 𝑥 ¼ 𝑥

𝑥 ¼ 𝑥

¼X

X

Horizontal The subdivision name is set to the right of the INEOS logo with spacing of 1/2𝑥 , where 𝑥 is the height of the INEOS logo.

The first letter of the subdivision must be a capital letter 85% of the height of the INEOS logo.

Vertical The subdivision name is set below the INEOS logo. The height of the subdivision name should be 1/2𝑥 where 𝑥 is the height of the INEOS logo.

There should be spacing of ¼𝑥 between INEOS and the subdivision name.

Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E1656

Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E16560.85 𝑥

0.85 𝑥

INEOS brand guidelines | 7 |

THE LOGO The monochrome business identities should only

be used when colour is not available, such as in one

colour newspapers.

Business identities: monochrome

Horizontal The subdivision name is set to the right of the INEOS logo.

Vertical The subdivision name is set below the INEOS logo.

Black CMYK 0/0/0/100 RGB 0/0/0 HEX 000000

Black CMYK 0/0/0/100 RGB 0/0/0 HEX 000000

INEOS brand guidelines | 8 |

The monochrome logo can also be used in reversed

out form in one‑colour applications.

Business identities: reversedTHE LOGO

Horizontal The subdivision name is set to the right of the INEOS logo.

Vertical The subdivision name is set below the INEOS logo.

White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF

White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF

INEOS brand guidelines | 9 |

GRAPHICAL ELEMENTS

The INEOS ‘O’ is a secondary graphical element that

can be used, sparingly, to add visual interest to a page.THE INEOS ‘O’

The ‘O’ should reproduce as a 5–10% difference in tint from the background colour.

The ‘O’ should always be cropped off the page, rather than sit within it. It can be cropped off any corner of the page.

The ‘O’ should not be used as bullet points in lists.

INEOS brand guidelines | 11 |

The horizontal rules are a secondary graphical element

that can be used, sparingly, to add visual interest to

a page.

HORIZONTAL RULES

The horizontal bars can move up or down depending on spacial requirements. The areas between the bars can also be filled with solid colours or tints.

INEOS brand guidelines | 12 |

THE TYPEFACES

Our corporate typefaces are DIN and Helvetica Neue.

Do not substitute for any other typeface except in

electronic files or for in‑house use, where the recipient

will not have the typefaces installed.

Where possible, set justification preferences as

Ranged left and word spacing to 80%.

Primary typefacesTHE TYPEFACES

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €

DIN Pro

Helvetica Neue LT Com

Futura Std

Used for headlines in print and digital media.

Used for all body copy in print media.

Used for all body copy in digital media and on stationary.

INEOS brand guidelines | 14 |

Our secondary typefaces are Nobel and Arial, these are

only to be used for stationary and branding. All other

applications should use only the primary typefaces.Secondary typefacesTHE TYPEFACES

Nobel BoldOnly used for business logos

ArialUsed for stationary and internal use, or when the recipient of a digital file may not have the primary typefaces installed

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €

INEOS brand guidelines | 15 |

THE COLOURS

White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF

INEOS is a fresh, vibrant, clean, and predominantly

‘white’ brand. The other primary colours support this

clean approach and can be used in areas such as

highlights, backgrounds and headings.

The logo blue should not be overly used in application

but instead reserved for the INEOS logo to ensure it

always stands out.

PRIMARY COLOURS

Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E1656

Grey 90 CMYK 0/0/0/90 RGB 25/25/25 HEX 191919

Grey 70 CMYK 0/0/0/70 RGB 76/76/76 HEX 4C4C4C

Grey 3 CMYK 0/0/0/3 RGB 247/247/247 HEX F8F8F8

INEOS orange PMS 1375c CMYK 0/51/94/0 RGB 255/160/47 HEX FFA02F

INEOS brand guidelines | 17 |

Our secondary palette of colours should only be used

as minor highlighting colours, such as in diagrams,

charts, tabbing systems, etc.

SECONDARY COLOURS

Green PMS 382c CMYK 34/0/100/0 RGB 190/214/0 HEX BED600

Lilac PMS 271c CMYK 62/59/0/0 RGB 117/119/192 HEX 7577C0

Cyan PMS 298c CMYK 67/2/0/0 RGB 61/183/288 HEX 3DB7E4

Turquoise PMS 325c CMYK 54/0/22/0 RGB 99/206/202 HEX 636C6A

Orange PMS 485c CMYK 0/96/100/0 RGB 213/43/30 HEX D52B1E

Pink PMS 224c CMYK 3/70/0/0 RGB 235/103/185 HEX EB67B9

INEOS brand guidelines | 18 |

VISUAL SYSTEM

Where possible use a 12 column grid as the basis

of any document. Using 12 columns gives layouts

flexibility as well as structure, allowing for 3 column,

4 column, and 6 column grid systems.

More advanced layouts using a range of column widths

can also be derived from a 12 column grid.

LandscapeLAYOUT GRID

Using a 3 column grid gives a

column width like this.

Using a 3 column grid gives a

column width like this.

Using a 3 column grid gives a

column width like this.

Using a 4 column grid

gives a column width

like this.

Using a 4 column grid

gives a column width

like this.

Using a 4 column grid

gives a column width

like this.

Using a 4 column grid

gives a column width

like this.

Using a 6

column grid

gives a column

width like this.

Using a 6

column grid

gives a column

width like this.

Using a 6

column grid

gives a column

width like this.

Using a 6

column grid

gives a column

width like this.

Using a 6

column grid

gives a column

width like this.

Using a 6

column grid

gives a column

width like this.

INEOS brand guidelines | 20 |

PortraitTHE LAYOUT GRID Where possible use a 12 column grid as the basis

of any document. Using 12 columns gives layouts

flexibility as well as structure, allowing for 3 column,

4 column, and 6 column grid systems.

More advanced layouts using a range of column widths

can also be derived from a 12 column grid.

Using a 3 column grid gives a column width like this.

Using a 3 column grid gives a column width like this.

Using a 3 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

INEOS brand guidelines | 21 |

LandscapeLAYOUT EXAMPLES

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

EXAMPLEOF A LARGER HEADING

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

INEOS brand guidelines | 22 |

PortraitLAYOUT EXAMPLES

EXAMPLEOF A LARGER HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

INEOS brand guidelines | 23 |

The visual system is the combination of our typography,

colours, graphics and layout that make the INEOS

brand unique. Our system is consistent, simple and

flexible to use.

The system follows the basic principle of horizons;

using horizontal structures or rules to help hold

information together or apart gives us a strong and

recognisable system for layouts.

LandscapeTHE VISUAL SYSTEM

This system shows how a simple layout may look for a page, website, sign, banner, emailer, table or other.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.

Ique pa sequibu saperi‑assi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperi‑assi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volen‑della con comnihil ide si que niendit.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volen‑della con comnihil ide si que niendit.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Et doloruptas et arun‑tota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent.Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius.

Et doloruptas et arun‑tota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent.Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius.

INEOS brand guidelines | 24 |

IMAGERY PRINCIPLES

One of our greatest assets is that our chemicals go into making some of life’s essential, everyday or lifestyle products.

When highlighting these everyday, end‑user applications, images should be tightly cropped, taken from an interesting angle or be almost abstract in composition.

APPLICATION IMAGERY

INEOS brand guidelines | 26 |

Photography of people should always be crisp and

clear with a short depth of field, so that backgrounds

can drop out of focus.

Do not muddle people into backgrounds, look for clear

space around people. Be dynamic with the cropping

and try to avoid filling the whole shot with people and

locations. Allow breathing space.

PEOPLE IMAGERY

INEOS brand guidelines | 27 |

Always ensure the highest level of quality and

consistency across all portrait images. Use consistent

lighting and backgrounds to ensure a strong suite

of shots.

Portrait shots should always be crisp and clear with a

short depth of field, so that backgrounds can drop out

of focus. Keep the backgrounds light in tone.

PEOPLE PORTRAITS

INEOS brand guidelines | 28 |

EXHIBITION GRAPHICS

Use space on exhibition stands wisely. Keep

it asymmetric and dynamic. Avoid smaller text

overlapping panel breaks. Use rules to divide bullet

points and avoid bullet points dots.

Keep it dynamic and remember that a headline

should be big enough to see from a distance, and

that information shouldn’t be too large to read on

closer inspection.

EXHIBITION STANDS

THE CHEMICALS INDUSTRY

www.ineos.com

The UK’s second largest largest manufacturing exporter

Adding over £60b to the country’s GDP with a trade surplus of £100m

Supporting 600,000 jobs

Paying employees 40% more than other manufacturing sectors

Saving over twice as much CO2 as our processes emit

Making the raw materials for green and emerging technologies

INEOS IN THE UK

www.ineos.com

The largest chemicals producer in the UK

Nine businesses and six sites

Employing over 3,500 people in the UK’s manufacturing heartlands

Contributing £600m VAT and over £70m PAYE/NI

Investing in skills, with links to schools and universities

Producing essential raw materials for UK manufacturing

19% of our global turnover generated in the UK

WHY DO WE NEED GAS?

www.ineos.com

gas is 50% cleaner than coal

80% of people use gas to heat their home

80% UK

gas represents one third of our

energy needs

gas provides essential raw materials

for manufacturing

www.ineos.com

INEOS brand guidelines | 30 |

Use space on exhibition stands wisely. Keep

it asymmetric and dynamic. Avoid smaller text

overlapping panel breaks. Use rules to divide bullet

points, and avoid bullet points dots.

Keep it dynamic and remember that a headline

should be big enough to see from a distance, and

that information shouldn’t be too large to read on

closer inspection.

EXHIBITION STANDS

SNP stand_artwork.indd 1 12/10/2015 13:10 SNP stand_artwork.indd 2 12/10/2015 13:10 SNP stand_artwork.indd 3 12/10/2015 13:10

INEOS brand guidelines | 31 |

STATIONERY

All group business cards across Europe are

produced at a trim size of 85mm x 55mm on

Conqueror Brilliant White (320gsm).

They should be printed ideally using black plus

two Pantone spot colours as specified below. If

Pantone inks are unavailable, please use the CMYK

values below.

Business cards: EuropeSTATIONERY

INEOS corporate INEOS business

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area for personal

details 21mm

6mm

INEOS3 Avenue des Uttins1180 RolleSwitzerland

tel: +11 (0)22 123 4567fax: +11 (0)22 123 4568

[email protected]

Name SurnameJob Title

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area for personal

details 21mm

6mm

INEOS Business1 Example AvenueTownvilleCountry

tel: +22 1234 567 890fax: +22 1234 567 891mob: +22 1234 567 892

[email protected]

Name SurnameJob Title

BusinessINEOS orange PMS 1375c CMYK 0/51/94/0

Logo blue PMS 275c CMYK 100/100/7/56

Black CMYK 0/0/0/100

INEOS brand guidelines | 33 |

Business cards: AmericaSTATIONERY All group business cards across the US are

produced at a trim size of 3½” x 2” (89mm x 51mm) on

Conqueror Brilliant White (320gsm).

They should be printed ideally using black plus

two Pantone spot colours as specified below. If

Pantone inks are unavailable, please use the CMYK

values below.

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area

for personal details 19mm

6mm

INEOS3 Avenue des Uttins 1180 Rolle Switzerland

tel: +11 (0)22 123 4567fax: +11 (0)22 123 4568

[email protected]

Name SurnameJob Title

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area

for personal details 19mm

6mm

INEOS Business1 Example AvenueTownvilleCountry

tel: +22 1234 567 890fax: +22 1234 567 891mob: +22 1234 567 892

[email protected]

Name SurnameJob Title

Business

INEOS corporate INEOS business

INEOS orange PMS 1375c CMYK 0/51/94/0

Logo blue PMS 275c CMYK 100/100/7/56

Black CMYK 0/0/0/100

INEOS brand guidelines | 34 |

European letterheads are printed at A4 (210mm x 297mm) on Conqueror Brilliant White (100gsm).

They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.

Letterhead: EuropeSTATIONERY

INEOS corporate INEOS business

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

INEOS 3 Avenue des Uttins1180 RolleSwitzerland

Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568

Additional Information XXXX

XXXX

XXXX

XX

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

INEOS Business 1 Example Avenue

Tel: +22 1234 567 890Fax: +22 1234 567 891

Additional Information XXXX

XXXX

XXXX

XX

Business TownvilleCountry

INEOS orange PMS 1375c CMYK 0/51/94/0

Logo blue PMS 275c CMYK 100/100/7/56

Black CMYK 0/0/0/100

INEOS brand guidelines | 35 |

US letterheads are printed at 8.5 x 11 inches (215mm x

280mm) on Conqueror Brilliant White (100gsm).

They should be printed ideally using black plus

two Pantone spot colours as specified below. If

Pantone inks are unavailable, please use the CMYK

values below.

Letterhead: USASTATIONERY

INEOS Group INEOS Businesses

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

Additional Information XXXX

XXXX

XXXX

XX

Business

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

Additional Information XXXX

XXXX

XXXX

XX

INEOS 3 Avenue des Uttins1180 RolleSwitzerland

Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568

INEOS Business 1 Example Avenue

Tel: +22 1234 567 890Fax: +22 1234 567 891

TownvilleCountry

INEOS orange PMS 1375c CMYK 0/51/94/0

Logo blue PMS 275c CMYK 100/100/7/56

Black CMYK 0/0/0/100

INEOS brand guidelines | 36 |

POWERPOINT TEMPLATE

POWERPOINT SLIDES

Titles and content

Diagrams

INEOS Overview

INEOS Revised Business Structure

INEOS Capital

INOVYNJV

INEOSIndustries

INEOS Upstream

INEOS Enterprises Melamines

INEOS Enterprises Styrenics

INEOS Enterprises

Chlorotoluenes

INEOSBio

StyrolutionGmbH

PetroIneosJV

INEOS O&PEurope UK

INEOS O&PEurope South

INEOSEurope AG

INEOS O&PEurope North

INEOS Trading & Shipping

INEOS O&PUSA

INEOS C2Derivatives

INEOSOxide

INEOSOligomers

INEOS C3Derivatives

INEOSPhenol

INEOSNitriles

INEOSTechnologies

INEOSEnterprises

INEOS Enterprises Paraform

INEOS Enterprises

Solvents

INEOS Enterprises

CompoundsINEOSETB

INEOS Philosophy

§ Safety, Health & Environment are our top priority§ Best operator§ Focus on EBITDA, growth, fixed costs§ Focus on top quartile economics§ Share rewards§ Entrepreneurial§ Tight cash management§ Anti bureaucracy, centralisation, politics§ Long-term view

INEOS Growth

320 470

4500 5400 58007400

9800

35500

43600

47400

28900

36200

43000 43000

47000

54000

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000

60,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Turn

over

-U

SD

Milli

ons

INEOS Strategy 2

Continue to Exploit Shale Gas Economics

§ Project Mariner Advancing on Track– Rafnes US Ethane 2015– Grangemouth US Ethane 2016– Rafnes Furnace Expansion Underway

§ US Expansion Projects– CBW Cracker Expansion / Pipeline Completed– HDPE J/V Plant under Construction at BMC– LAO Project in Design Phase

65 Manufacturing Sites in 16 Countries – Europe

INEOS brand guidelines | 38 |

SIGNAGE

External signsSIGNAGE

Gate 2

Solo signage Joint signage

INEOS brand guidelines | 40 |

Directional signsSIGNAGE

Offsite directional panels Indoor/outdoor signage panels

½X

½X

X

½X

½X

½X

½X

½X

X

½X

½X

½X

X

X X X

XX

.85X

X

X X X

XX

.85X

½X

½X

X

½X

½X

½X

½X

½X

X

½X

½X

½X

X

X X X

XX

.85X

X

X X X

XX

.85X

INEOS brand guidelines | 41 |

On-site signsSIGNAGE

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

INEOS brand guidelines | 42 |

Safety identification panelsSIGNAGE

X

XX

X

X X

XX

X

XX

X

X X

XX

2X X

2X X

X

XX

X

X X

XX

X

XX

X

X X

XX

2X X

2X X

INEOS brand guidelines | 43 |

LabelsSIGNAGE

XX

X

X X X

4X

INEOS brand guidelines | 44 |

SIGNAGE

INEOS brand guidelines | 45 |

SERVICE VEHICLES

BikesSERVICE VEHICLES

INEOS brand guidelines | 47 |

CarsSERVICE VEHICLES

Business

Business

Business

x

½x½x½x

½x

0.85x

x

½x ½x ½x

½x

0.85x

Business

Business

Business

X

½X½X½X

½X

0.85X

x

½x ½x ½x

½x

0.85x

Business

Business

Business

½x

0.85x

X

½X ½X ½X

½X

0.85X

INEOS brand guidelines | 48 |

VansSERVICE VEHICLES

Business

Business

Business

Business

X

½X½X½X

½X

0.85X

x

½x

½x

0.85xBusiness

Business

x

½x½x½x

½x

0.85x

X

½X ½X ½X

½X

0.85X

INEOS brand guidelines | 49 |

UNIFORMS

Helmets: CorporateUNIFORMS

Edward

DEBRUGESEdward

DEBRUGESEdwa

DEBR

¾x¾x

¾x

¾x

x Edward

DEBRUGESEdward

DEBRUGESEdwa

DEBR

¾X¾X

¾X

¾X

X

Edward

DEBRUGESBusinessEdward

DEBRUGES

x

x

x

x x

INEOS brand guidelines | 51 |

Helmets: BusinessUNIFORMS

Edward

DEBRUGESEdward

DEBRUGESBusiness

¾x¾x

¾x

¾x

x Edward

DEBRUGESBusiness

Edward

DEBRUGES

Edward

DEBRUGESBusiness

Edward

DEBRUGESBusiness

¾x¾x

¾x

¾x

x

X

X

X

X X

Edward

DEBRUGESBusinessEdward

DEBRUGESBusiness

x

x

x

x x

INEOS brand guidelines | 52 |

Lab Coats: CorporateUNIFORMS

Edward

DEBRUGESBusiness

Business

x

x

x

x

x

x

X

Edward

DEBRUGESBusiness

Business

x

X

X

X

X

X

Edward

DEBRUGESBusiness

Edward

DEBRUGES

Edward

DEBRUGESBusinessBusiness

Edward

DEBRUGESEdwa

DEBR

¾X¾X

¾X

¾X

X

x

x

x

x x

INEOS brand guidelines | 53 |

Overalls: BusinessUNIFORMS

Edward

DEBRUGESBusiness

Business

Edward

DEBRUGES

Business

x

X

X

X

X

X

Edward

DEBRUGESBusinessEdward

DEBRUGESBusinessBusiness

X

X

X

X X

INEOS brand guidelines | 54 |

CONTACT

Please contact your Business Communication Manager or [email protected] for further information.