ineos brand guidelines · first, and our success will follow. we focus on our customers’ needs...

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INEOS BRAND GUIDELINES

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Page 1: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

INEOS BRAND GUIDELINES

Page 2: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

Our company is a very devolved organisation, we are seen in the outside world trading under the single INEOS brand. Our brand therefore represents the way in which we are seen to do business. We put health, safety and the environment first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products, performance, people and relationships.

Internally, the logo represents our approach to managing INEOS: our belief in sharing rewards, our focus on growth and profit, and our aim to develop top quartile economics on all of our sites.

In some large corporations, the company logo can take on a level of importance way beyond their relevance to doing business well and I hope we never get too neurotic about the INEOS logo.

That said, the INEOS brand is becoming increasingly important, and I would ask that you stick to the guidelines to ensure that we look professional to both our inside and outside audiences.

Jim Ratcliffe, Chairman

Page 3: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

CONTENTS These guidelines are intended to ensure brand consistency across all INEOS touchpoints. They should be followed as closely as possible.

They do however, allow flexibility within the layouts and structure as we know that no two communication touchpoints are identical. If in any doubt, please contact [email protected].

The logo 4The INEOS ‘O’ 12The fonts 13Colour 16Grid and visual system 19Imagery 24Exhibitions 27Website 29Stationery 31Advertisements 35PowerPoint slides 37Signage 38Service vehicles 44Uniforms 47Contact 51

Page 4: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

4

THE LOGOCOLOUR

The minimum width forthe logo and straplineis 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

The full colour INEOS logo should be usedon all light backgrounds or images.

The logo should always be used with the strapline except when it is part of an INEOS business Identity, or at very small sizes

OrangePMS 1375cCMYK 0/40/90/0RGB 246/167/35

Logo bluePMS 275cCMYK 100/90/0/40RGB 0/24/66

Page 5: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

5

THE LOGOREVERSED

The minimum width forthe logo and straplineis 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

The reversed out INEOS logo should be usedon all dark backgrounds or images.

The strapline should always remain orange. Please ensure the strapline is always legible against variable image colours. Use adjusted imagery or tinted areas if necessary.

OrangePMS 1375cCMYK 0/40/90/0RGB 246/167/35

WhiteCMYK 0/0/0/0RGB 252/252/252

Page 6: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

6

THE LOGOMONOCHROME

The minimum width forthe logo and straplineis 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

The monochrome logo should only be usedwhen colour is not available, such as in black and white newsprint.

BlackCMYK 0/0/0/100RGB30/30/30

Page 7: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

7

THE LOGOMONOCHROME REVERSED

The minimum width forthe logo and straplineis 28mm.

If the logo is part of a business identity, the strapline is removed.

If the logo is being used smaller than 28mm in width, the strapline is removed.

The monochrome logo can also be used in reversed out form in one colour applications.

WhiteCMYK 0/0/0/0RGB 252/252/252

Page 8: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

8

THE LOGOPROPORTIONS AND CLEAR SPACE

X

4X½X

½X

¼x

½X

½X

Logos need space around them, so they don’t clash with text, imagery or graphical features.

Always use an original, authorised vector eps or ai file of the ‘locked up’ logo for print. Do not try to recreate the logo in any way, except for large format work where the logo may need to be reconstructed in application, such as on building signage.

The logo must always appear in the correctproportions as shown, based on X = the height of the INEOS logo. ½X is the minimum required clear space on all sides of the logo.

Page 9: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

9

THE LOGOBUSINESS IDENTITIES: COLOUR

ZY

Y Y

Y

Y

ZY

Y

¼X ¼X

¼X

X X

1. HorizontalThe subdivision name is set to the right of the INEOS logo.

The height of the subdivision name (Y) should be equal to the width of the INEOS ‘I’ and the first serif of the ‘N’. All initials of a subdivision name must be in capital letters.

The word spacing between INEOS and the subdivision name (Z) should be equal in width to the second serif of the INEOS ‘N’ and the adjacent letter space.

2. VerticalThe subdivision name is set below the INEOS logo.

The height of the subdivision name (Y) should be equal to the width of the INEOS ‘I’ and the first serif of the ‘N’. All initials of a subdivision name must be in capital letters.

There should be line spacing of 1/4X between INEOS and the subdivision name where ‘X’ is the INEOS height.

Business identities do not use the strapline.The INEOS business Identities (logos) are represented as a combination of the INEOS logoand the subdivision name.

Font Business identities are set in Nobel Bold. This font is solely for use in the business identities.

These logos are created in two formats:1. Horizontal.2. Vertical.

Logo bluePMS 275cCMYK 100/90/0/40RGB 0/24/66

Logo bluePMS 275cCMYK 100/90/0/40RGB 0/24/66

Page 10: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

10

THE LOGOBUSINESS IDENTITIES: MONOCHROME

The monochrome business identities should only be used when colour is not available, such as in one colour newspapers.

BlackCMYK 0/0/0/100RGB 30/30/30

BlackCMYK 0/0/0/100RGB 30/30/30

ZY

Y Y

Y

Y

ZY

Y

¼X ¼X

¼X

X X

1. HorizontalThe subdivision name is set to the right of the INEOS logo.

The height of the subdivision name (Y) should be equal to the width of the INEOS ‘I’ and the first serif of the ‘N’. All initials of a subdivision name must be in capital letters.

The word spacing between INEOS and the subdivision name (Z) should be equal in width to the second serif of the INEOS ‘N’ and the adjacent letter space.

2. VerticalThe subdivision name is set below the INEOS logo.

The height of the subdivision name (Y) should be equal to the width of the INEOS ‘I’ and the first serif of the ‘N’. All initials of a subdivision name must be in capital letters.

There should be line spacing of 1/4X between INEOS and the subdivision name where ‘X’ is the INEOS height.

Font Business identities are set in Nobel Bold. This font is solely for use in the business identities.

Page 11: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

11

THE LOGOBUSINESS IDENTITIES: REVERSEDTHE LOGO

WhiteCMYK 0/0/0/0RGB 252/252/252

WhiteCMYK 0/0/0/0RGB 252/252/252

The monochrome logo can also be used in reversed out form in one colour applications.

ZY

Y Y

Y

Y

ZY

Y

¼X ¼X

¼X

X X

1. HorizontalThe subdivision name is set to the right of the INEOS logo.

The height of the subdivision name (Y) should be equal to the width of the INEOS ‘I’ and the first serif of the ‘N’. All initials of a subdivision name must be in capital letters.

The word spacing between INEOS and the subdivision name (Z) should be equal in width to the second serif of the INEOS ‘N’ and the adjacent letter space.

2. VerticalThe subdivision name is set below the INEOS logo.

The height of the subdivision name (Y) should be equal to the width of the INEOS ‘I’ and the first serif of the ‘N’. All initials of a subdivision name must be in capital letters.

There should be line spacing of 1/4X between INEOS and the subdivision name where ‘X’ is the INEOS height.

Font Business identities are set in Nobel Bold. This font is solely for use in the business identities.

Page 12: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

12

THE INEOS ‘O’ The INEOS ‘O’ is a secondary graphical element.The ‘O’ should always be on a flat plain and cropped off the page. The ‘O’ should not be used as bullet points in lists.

The ‘O’ should reproduce as a 5–10% difference in tint from the background colour.

The ‘O’ should always be cropped off the page, rather than sit within it. It can be cropped off any corner of the page.

INEOS BRAND GUIDELINES

Page 13: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

THE FONTSPRIMARY: PRINT AND ONLINE

13

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

DIN LIGHT

Helvetica Neue 75 Bold

Helvetica Neue 45 Light

Use for all main headings and headlines. Always use in caps for short headings; for longer headings, upper and lower case is acceptable.

Use for all sub-headings. Always set in upper and lower case.

Use for all text. Always set in upper and lower case.

Track to -30 thousandths of an em.

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()DIN BOLD Can be used for emphasis of

key words or phrases in short main headings and headlines. Always use in capitals.

Track to -30 thousandths of an em.

Track to -30 thousandths of an em.

Track to 0.

Our corporate typefaces are DIN Light and Helvetica Neue. Do not substitute for any other typeface except in electronic files where the recipient will not have DIN or Helvetica Neue installed.

Where possible in professional design packages such as Adobe Indesign, Illustrator, or QuarkXpress, set justification preferences as...Ranged left, and word spacing to 80%.

Do not install DIN or Helvetica Neue on any in-house computer, instead see our tertiary fonts for in-house use.

Page 14: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

THE FONTSSECONDARY: STATIONERY AND SIGNAGE

14

ABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Futura Bold Use for stationery applications only.

Track to -30 thousandths of an em.

For all other print and online applications always use the primary typefaces, DIN and Helvetica Neue.

For stationery and site signage (interior and exterior) use our secondary font Futura as specified below.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Futura Book

Futura Light

Use for stationery only.

Use for stationery only.

Track to -30 thousandths of an em.

Track to -30 thousandths of an em.

Page 15: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

THE FONTSTERTIARY

15

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Arial Regular Use for body text. Track to -30 thousandths of an em if possible.

Our primary typefaces should always be used in print applications. For online use, DIN and Helvetica Neue should be embedded to ensure brand consistency online and offline.

Our tertiary typeface, Arial should only be used in applications generated in-house, such as on Powerpoint and Word documents. Do not use Arial in print or online.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Arial Bold Use for headings and text highlights.

Track to -30 thousandths of an em if possible.

Page 16: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

PRIMARY COLOURS

WhiteCMYK 0/0/0/0RGB 255/255/255

OrangePMS 1375cCMYK 0/40/90/0RGB 246/167/35 RAL 1033

Logo bluePMS 275cCMYK 100/90/0/40RGB 0/24/66 RAL 5022

INEOS is a fresh, vibrant, clean, and predominantly ‘white’ brand. The other primary colours support this clean approach and can be used in areas such as highlights, backgrounds and headings.

The logo blue should not be overly used in application but instead reserved for the Ineos logo to ensure it always has stand out.

GreyPMS Cool Gray 11cCMYK 0/0/0/70RGB 77/79/83

CMYK 0/0/0/50

CMYK 0/0/0/30

16

Page 17: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

SECONDARY COLOURS Our secondary palette of colours should only be used as minor highlighting colours, such as in diagrams, charts, tabbing systems, etc.

GreenPMS 382cCMYK 29/0/100/0RGB 193/216/47

LilacPMS 271cCMYK 43/37/0/0RGB 147/152/204

CyanPMS 298cCMYK 69/7/0/0RGB 19/181/234

TurquoisePMS 325cCMYK 56/0/26/0RGB 104/200/198

RedPMS 485cCMYK 0/95/100/0RGB 213/43/30

PinkPMS 224cCMYK 0/65/0/0RGB 238/128/179

17

Page 18: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

THE GRID SYSTEM Where possible use a 12 column grid as the basis of any document. Using 12 columns gives layouts flexibility as well as structure, allowing for 3 column, 4 column, and 6 column grid systems.

More advanced layouts using a range of column widths can also be derived from a 12 column grid.

LANDSCAPE

Using a 3 column grid gives a column width like this.

Using a 3 column grid gives a column width like this.

Using a 3 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

18

Page 19: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

This system shows how a simple layout may look for a landscape page, website, sign, banner, emailer, table or other.

The horizontal bars can move up or down depending on spacial requirements. The areas between the bars can also be filled with solid colours or tints.

The visual system is the combination of our typography, colours, graphics and layout that make the INEOS brand unique. Our system is consistent, simple and flexible to use.

The system follows the basic principle of horizons. Using horizontal structures or rules to help hold information together or apart gives us a strong and recognisable system for layouts.

19

THE VISUAL SYSTEMLANDSCAPE

Page 20: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.

20

LAYOUT EXAMPLESLANDSCAPE

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

EXAMPLE OF A LARGER HEADING

Page 21: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

Using a 3 column grid gives a column width like this.

Using a 3 column grid gives a column width like this.

Using a 3 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 4 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

Using a 6 column grid gives a column width like this.

21

THE GRID SYSTEMPORTRAIT

Where possible use a 12 column grid as the basis of any document. Using 12 columns gives layouts flexibility as well as structure, allowing for 3 column, 4 column, and 6 column grid systems.

More advanced layouts using a range of column widths can also be derived from a 12 column grid.

Page 22: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

This system shows how a simple layout may look for a portrait page, sign, banner, emailer, table or other.

The horizontal bars can move up or down depending on spacial requirements. The areas between the bars can also be filled with solid colours or tints.

22

THE VISUAL SYSTEMPORTRAIT

The visual system is the combination of our typography, colours, graphics and layout that make the INEOS brand unique. Our system is consistent, simple and flexible to use.

The system follows the basic principle of horizons. Using horizontal structures or rules to help hold information together or apart gives us a strong and recognisable system for layouts.

Page 23: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.

EXAMPLE HEADING EXAMPLE HEADING

EXAMPLE OF A LARGER HEADING

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent.Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimol.

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent.Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam

Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam

23

LAYOUT EXAMPLESPORTRAIT

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APPLICATION IMAGERY One of our greatest assets is that our chemicals go into making some of life’s essential, everyday or lifestyle products.

When highlighting these everyday, end-user applications, images should be tightly cropped, taken from an interesting angle or be almost abstract in composition.

24

Page 25: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

PEOPLE IMAGERY Photography of people should always be crisp and clear with a short depth of field, so that backgrounds can drop out of focus.

Do not muddle people into backgrounds, look for clear space around people. Be dynamic with the cropping and try to avoid filling the whole shot with people and locations. Allow breathing space.

25

Page 26: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

PEOPLE PORTRAITS Always ensure the highest level of quality and consistency across all portrait images. Use consistent lighting and backgrounds to ensure a strong suite of shots.

Portrait shots should always be crisp and clear with a short depth of field, so that backgrounds can drop out of focus. Keep the backgrounds light in tone.

26

Page 27: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

EXHIBITION STANDS Use space on exhibition stands wisely. Keep it asymmetric and dynamic. Avoid smaller text overlapping panel breaks. Use rules to divide bullet points, and avoid bullet point dots.

Keep it dynamic and remember that a headline should be big enough to see from a distance, and that information shouldn’t be too large to read on closer inspection.

The ChemiCals indusTryThe UK’s second largest manufacturing exporter.

Adding over £60 billion to the country’s GDP with a trade surplus of around £400m.

Supporting 600,000 jobs.

Paying employees 40% more than other manufacturing sectors.

Saving over twice as much CO2 as our processes emit.

Making the raw materials for green and emerging technologies.

Pull up banners.indd 3 09/11/2012 13:49Pull up banners.indd 1 09/11/2012 13:49

Ineos In the UKThe UK’s largest chemicals producer.

6 Sites.

9 businesses.

Employing over 3,500 people in the UK’s manufacturing heartlands.

Contributing £600m VAT and over £70m PAYE/NI.

Investing in skills with links to schools and universities.

Producing essential raw materials for UK manufacturing.

Generating 19% of our global turnover.

Pull up banners.indd 2 09/11/2012 16:02

INEOS aNd SkIllSINEOS invests in skills for the future.

Providing highly skilled jobs in industrial heartlands, boosting regional economies.

Offering high quality Graduate and Apprenticeship programmes.

Operating the award-winning Engineers of the Future scheme.

Raising the profile of STEM subjects in schools with science fairs.

Improving perceptions of chemistry with projects and competitions.

Pull up banners.indd 4 09/11/2012 13:50

27

Page 28: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

EXHIBITION STANDS

ARE YOU IN?

Use space on exhibition stands wisely. Keep it asymmetric and dynamic. Avoid smaller text overlapping panel breaks. Use rules to divide bullet points, and avoid bullet points dots.

Keep it dynamic and remember that a headline should be big enough to see from a distance, and that information shouldn’t be too large to read on closer inspection.

For a career that can take you anywhere visit:www.ineos.com/graduates

28

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WEBSITE

29

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WEBSITE

30

Page 31: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

STATIONERYBUSINESS CARDS: EUROPE

31

All group business cards across Europe are produced at a trim size of 85mm x 55mm onConqueror Brilliant White (320gsm).

They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.

OrangePMS 1375cCMYK 0/40/90/0

Logo bluePMS 275cCMYK 100/90/0/40

BlackCMYK 0/0/0/100

INEOS corporate INEOS business

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area for personal

details 21mm

6mm

INEOS3 Avenue des Uttins1180 RolleSwitzerland

t: +11 (0) 22 123 4567f: +11 (0) 22 123 4568

[email protected]

Name SurnameJob Title

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area for personal

details 21mm

6mm

INEOS Business1 Example AvenueTownvilleCountry

t: +44 (0) 1234 567890f: +44 (0) 1234 567891m: +44 (0) 1234 567892

[email protected]

Name SurnameJob Title

Business

7.5/9pt Futura Bold7.5/9pt Futura Light 7.5/9pt Futura Light 7.5/9pt Futura Light

11/11pt Futura Book8.5/11pt Futura Light in black

7/8.5pt Futura Light Left tab contact numbers to 5.5mm

7.5/9pt Futura Light 7.5/9pt Futura Light

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STATIONERYBUSINESS CARDS: AMERICA

32

All group business cards across the US are produced at a trim size of 3½" x 2" (89mm x 51mm) on Conqueror Brilliant White (320gsm).

They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area

for personal details 19mm

6mm

INEOS3 Avenue des Uttins 1180 Rolle Switzerland

[email protected]

Name SurnameJob Title

6mm

6mm

3mm

35mm

6mm

28mm

Maximum area

for personal details 19mm

6mm

INEOS Business1 Example AvenueTownvilleCountry

[email protected]

Name SurnameJob Title

Business

t: +11 (0) 22 123 4567f: +11 (0) 22 123 4568

t: +44 (0) 1234 567890f: +44 (0) 1234 567891m: +44 (0) 1234 567892

INEOS corporate INEOS business

OrangePMS 1375cCMYK 0/40/90/0

Logo bluePMS 275cCMYK 100/90/0/40

BlackCMYK 0/0/0/100

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STATIONERYLETTERHEAD: EUROPE

33

European letterheads are printed at A4 (210mm x 297mm) on Conqueror Brilliant White (100gsm).

INEOS corporate INEOS business

They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

INEOS 3 Avenue des Uttins1180 RolleSwitzerland

Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568

Additional Information XXXX

XXXX

XXXX

XX

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

INEOS Business 1 Example Avenue

Tel: +22 1234 567 890Fax: +22 1234 567 891

Additional Information XXXX

XXXX

XXXX

XX

TownvilleCountry

OrangePMS 1375cCMYK 0/40/90/0

Logo bluePMS 275cCMYK 100/90/0/40

BlackCMYK 0/0/0/100

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STATIONERYLETTERHEAD: AMERICA

34

US letterheads are printed at 8.5 x 11 inches (215mm x 280mm) on Conqueror Brilliant White (100gsm).

They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.

INEOS corporate INEOS business

15m

m

10mm10

mm

5mm

10mm

10mm

50mm

Additional Information XXXX

XXXX

XXXX

XX

15m

m

10mm

10m

m

5mm

10mm

10mm

50mm

Additional Information XXXX

XXXX

XXXX

XX

INEOS 3 Avenue des Uttins1180 RolleSwitzerland

Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568

INEOS Business 1 Example Avenue

Tel: +22 1234 567 890Fax: +22 1234 567 891

TownvilleCountry

OrangePMS 1375cCMYK 0/40/90/0

Logo bluePMS 275cCMYK 100/90/0/40

BlackCMYK 0/0/0/100

Page 35: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

35

Here are some examples for consideration.

The design is based on the principle of a short and clear headline, and an eye-catching image used across the entire page with short text.

ADVERTISEMENTSAdvertising is particular to the product, service, message and audience, and as such INEOS has no prescribed layout. It is important that each advert addresses each specific situation and

communications objectives. Nevertheless, there are times when an example layout helps to spark creativity and provides a degree of consistency across each of the INEOS businesses.

INEOS is proud to sponsor the Chemical Industry Responsible Care Award 2017

A WORLD OF DIFFERENCEINEOS products make a significant contribution to saving life, improving health and enhancing standards of living for people around the world. From clean drinking water to lighter weight plastics, and medicines to mobile phones, the chemicals manufactured by INEOS enhance almost every aspect of modern life.

But it’s not just what we make that matters, it’s how we make it… building confidence and trust, and contributing to the sustainable development of local communities and of society as a whole.

Our 65 sites in 16 countries are committed to operating responsibly as good neighbours in the communities we work. By putting safety, health and the environment first we’re not just making a difference today but for future generations too.

www.ineos.com

INEOS is proud to sponsor the Chemical Industry Responsible Care Award 2017

A WORLD OF DIFFERENCEINEOS products make a significant contribution to saving life, improving health and enhancing standards of living for people around the world. From clean drinking water to lighter weight plastics, and medicines to mobile phones, the chemicals manufactured by INEOS enhance almost every aspect of modern life.

But it’s not just what we make that matters, it’s how we make it… building confidence and trust, and contributing to the sustainable development of local communities and of society as a whole.

Our 65 sites in 16 countries are committed to operating responsibly as good neighbours in the communities we work. By putting safety, health and the environment first we’re not just making a difference today but for future generations too.

www.ineos.com

Page 36: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

36

ADVERTISEMENTS

A WORLD OF DIFFERENCE

INEOS products make a significant contribution to saving life, improving health and enhancing standards of living for people around the world. From clean drinking water to lighter weight plastics, and medicines to mobile phones, the chemicals manufactured by INEOS enhance almost every aspect of modern life.

But it’s not just what we make that matters, it’s how we make it… building confidence and trust, and contributing to the sustainable development of local communities and of society as a whole.

Our 65 sites in 16 countries are committed to operating responsibly as good neighbours in the communities we work. By putting safety, health and the environment first we’re not just making a difference today but for future generations too.

www.ineos.com

INEOS is proud to sponsor the Chemical Industry Responsible Care Award 2017

INEOS products make a significant contribution to saving life, improving health and enhancing standards of living for people around the world. From clean drinking water to lighter weight plastics, and medicines to mobile phones, the chemicals manufactured by INEOS enhance almost every aspect of modern life.

But it’s not just what we make that matters, it’s how we make it… building confidence and trust, and contributing to the sustainable development of local communities and of society as a whole.

Our 65 sites in 16 countries are committed to operating responsibly as good neighbours in the communities we work. By putting safety, health and the environment first we’re not just making a difference today but for future generations too.

www.ineos.com

A WORLD OF DIFFERENCE

INEOS is proud to sponsor the Chemical Industry Responsible Care Award 2017

INEOS is proud to sponsor the Chemical Industry Responsible Care Award 2017

INEOS products make a significant contribution to saving life, improving health and enhancing standards of living for people around the world. From clean drinking water to lighter weight plastics, and medicines to mobile phones, the chemicals manufactured by INEOS enhance almost every aspect of modern life.

But it’s not just what we make that matters, it’s how we make it… building confidence and trust, and contributing to the sustainable development of local communities and of society as a whole.

Our 65 sites in 16 countries are committed to operating responsibly as good neighbours in the communities we work. By putting safety, health and the environment first we’re not just making a difference today but for future generations too.

www.ineos.com

A WORLD OF DIFFERENCE

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POWERPOINT SLIDES

37

1

Title……….Subtitle……….

3

INEOS safety performance

OSHA Recordable Rate Per 200 000 hrs: Employees + Contractors

2.54

1.13 0.91 0.79

0.66 0.660.52 0.40 0.42 0.32

0.0

0.5

1.0

1.5

2.0

2.5

2002 2008 2009 2010 2011 2012 2013 2014 2015 2016

Best in Class0.3

PetrochemicalManufacturing

0.41

2

Total INEOS Results

• 2016 another record year for INEOS:‒ Total INEOS EBITDA of €???bn (2015 - €??bn)‒ All businesses reported record results

• And results continue to be strong in…..

EBITDA €m 2017 2016 2015

4

Title

§ Bullet list…

§ Bullet list

− Sub bullets− Sub bullets:

− Indents− Indents− Indents

§ Bullet list…

Use a simple 16:9 format design for PPT presentations.

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SIGNAGE

38

EXTERNAL SIGNS

Gate 2

Solo signage Joint signage

Page 39: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

SIGNAGE

39

DIRECTIONAL SIGNS

Offsite directional panels Indoor/outdoor signage panels

½X

½X

X

½X

½X

½X

½X

½X

X

½X

½X

½X

X

X X X

XX

.85X

X

X X X

XX

.85X

½X

½X

X

½X

½X

½X

½X

½X

X

½X

½X

½X

X

X X X

XX

.85X

X

X X X

XX

.85X

Page 40: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

SIGNAGE

40

ON-SITE SIGNS

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

X

XX

X X

X

.85X

X

X X X

½X

XX

X ½X

WAREHOUSE

EQUIPMENT

STORAGE RE-USABLES

SPARE PARTS

2XX

2XX

X X

XX

2XX2XX2X

X X

STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN

ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN

LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW

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SIGNAGE

41

SAFETY IDENTIFICATION PANELS

X

XX

X

X X

XX

X

XX

X

X X

XX

2X X

2X X

X

XX

X

X X

XX

X

XX

X

X X

XX

2X X

2X X

Page 42: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

SIGNAGE

42

LABELS

XX

X

X X X

4X

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SIGNAGE

43

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SERVICE VEHICLES

44

BIKES

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SERVICE VEHICLES

45

CARS

Business

Business

Business

x

½x½x½x

½x

0.85x

x

½x ½x ½x

½x

0.85x

Business

Business

Business

X

½X½X½X

½X

0.85X

x

½x ½x ½x

½x

0.85x

Business

Business

Business

½x

0.85x

X

½X ½X ½X

½X

0.85X

Page 46: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

SERVICE VEHICLES

46

VANS

Business

Business

Business

Business

X

½X½X½X

½X

0.85X

x

½x

½x

0.85xBusiness

Business

x

½x½x½x

½x

0.85x

X

½X ½X ½X

½X

0.85X

Page 47: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

UNIFORMS

47

HELMETS: CORPORATE

Edward

DEBRUGESEdward

DEBRUGESEdwa

DEBR

¾x¾x

¾x

¾x

x Edward

DEBRUGESEdward

DEBRUGESEdwa

DEBR

¾X¾X

¾X

¾X

X

Edward

DEBRUGESBusinessEdward

DEBRUGES

x

x

x

x x

Page 48: INEOS BRAND GUIDELINES · first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products,

UNIFORMS

48

HELMETS: BUSINESS

Edward

DEBRUGESEdward

DEBRUGESBusiness

¾x¾x

¾x

¾x

x Edward

DEBRUGESBusiness

Edward

DEBRUGES

Edward

DEBRUGESBusiness

Edward

DEBRUGESBusiness

¾x¾x

¾x

¾x

x

X

X

X

X X

Edward

DEBRUGESBusinessEdward

DEBRUGESBusiness

x

x

x

x x

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UNIFORMS

49

LAB COATS: CORPORATE

Edward

DEBRUGESBusiness

Business

x

x

x

x

x

x

X

Edward

DEBRUGESBusiness

Business

x

X

X

X

X

X

Edward

DEBRUGESBusiness

Edward

DEBRUGES

Edward

DEBRUGESBusinessBusiness

Edward

DEBRUGESEdwa

DEBR

¾X¾X

¾X

¾X

X

x

x

x

x x

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UNIFORMS

50

OVERALLS: BUSINESS

Edward

DEBRUGESBusiness

Business

Edward

DEBRUGES

Business

x

X

X

X

X

X

Edward

DEBRUGESBusinessEdward

DEBRUGESBusinessBusiness

X

X

X

X X

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CONTACT

51

Please contact your Business CommunicationManager or [email protected] further information.

Updated 26 March 2018