INTRODUCTION

Hero Honda was incorporated on 19th January 1984 with both Hero of India and Honda

of Japan holding 26%, 26% shares respectively. Dreams inspired herohonda to create

innovative products that enhance mobility and benefit society. To meet the particular

needs of customers in different regions around the country Herohonda research and

development centers and manufacturing facilities is established in every region of the

country. Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers,

based in India.

The company is a joint venture between India's Hero Group and Honda Motor Company,

Japan that began in 1984. In 2001, the company achieved the coveted position of being

the largest two-wheeler manufacturing company in India and the ‘World No.1’ two-

wheeler company in terms of unit volume sales in a calendar year by a single company.

Hero Honda has retained that coveted position till date.

Hero Honda is one of first automobile company to get close to the customer in India,

which as two plants in haryana one in dharudera and other at gurgaon.It specializes in

dual use motorcycles that are low powered but very fuel efficient.

Hero Honda bikes are manufactured across three globally benchmarked manufacturing

facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state

of Haryana in northern India. The third and the latest manufacturing plant is based at

Haridwar in the hill state of Uttrakhand.

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History of the company

Hero Honda was derived from hero cycles in 1956; there was a collaboration of hero

brand of India and Honda brand of Japan, few could have imagine that the two would go

on to create history and become the subject of a case study at business schools

internationally. Mr. Brijmohanlal munjal, the chairman and managing director headed an

alliance between the munjal family and Honda motor company.

Over two decades, the world’s largest manufacturer of motorcycles has created not only

the world’s single largest motorcycle company but also the most endearing and

successful joint venture for Honda motor company worldwide. The company has sold

over 15million motorcycles and has consistently grown at double digits since its

inception and today, every second motorcycle sold in the country is a hero Honda.

In 1980’s the company introduced new generation motorcycles that set industry

benchmarks for fuel thrift and low emission. The business growth of hero Honda has

been phenomenal throughout its early days. The munjal family started a modest business

of bicycle components. Hero group expanded so big that by 2002 they had sold 86

millions bicycles producing 16000 bicycles a day. Today hero Honda has an assembly

line of 9 different models of motorcycles available.

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Vision and mission

Vision

The Hero Honda story began with a simple vision – the vision of a mobile and an

empowered India, powered by Hero Honda. This vision was driven by Hero Honda’s

commitment to customer, quality and excellence, and while doing so, maintaining the

highest standards of ethics and societal responsibilities. Hero Honda believes that the

fastest way to turn that dream into a reality is by remaining focused on that vision.

Mission

Hero Hondas mission is to strive for synergy between technology, systems and human

resources, to produce products and services that meet the quality, performance and price

aspirations of its customers. At the same time maintain the highest standards of ethics and

social responsibilities.

This missions what drives Hero Honda to new heights in excellence and helps the

organization forge a unique and mutually beneficial relationship with all its stake holders.

3

Safety policy

Herohonda is committed to safety and health of its employees and other person who may

be affected by its operations. Herohonda believe that the safe work practices lead to

better business performance, motivated work force and higher productivity. Herohonda

shall create a safety culture in the organization by:

Integrating safety and health matter in all our activities.

Ensuring compliance with all applicable legislative requirements.

Empowering employees to ensure safety in their respective work places.

Promoting safety and health awareness amongst employees, suppliers and

contractors.

Continuous improvement in safety performance through precautions besides

participations and training of employees.

To provide clean and healthy environment in the work place.

Quality Policy

Excellence in quality is the core value of Hero Honda's philosophy.

We are committed at all levels to achieve high quality in whatever we do, particularly in

our products and services which will meet and exceed customer's growing aspirations

through innovation in products, processes and services.

4

Hero Honda Mandate

Be a world class manufacturer

Be a market leader.

Provide highest level of customer satisfaction.

Hero Honda Philosophy

Basic Principle

Respect for the individual. The Three Joys (buying, selling and creating)

Company Principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest

quality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies

Proceed always with ambition and youthfulness.

Respect sound theory, develop fresh ideas, and make the most effective use of time

Enjoy work and encourage open communication.

Strive constantly for a harmonious flow of work.

Be ever mindful of the value of research and endeavor.

5

MANAGEMENT STRUCTURE OF HERO HONDA COMPANY

The management structure of Hero Honda motor company is formal in nature. The

Information passes through hierarchical structure from one level to another level

systematically.

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Board of Directors

Chairman

Managing director

Joint managing directorJapanese directors

Sales & marketing

Senior manager finance

Corporate strategy

HRMMaterials

SALES AND MARKET SHARE LEADERSHIP

Hero Honda crossed a unit sales threshold of 3 million units in the financial year 2005-

06, which is a worldwide first. This helped the company achieve the distinction of having

a15 million strong customer bases since its inception. The company maintained its

market leadership position with a healthy 40% share in the two-wheeler industry.

FINANCIAL PERFORMANCE FOR THE YEAR 2009-10

Total unit sales of 46,00,130 two-wheelers, growth of 23.6 per cent.

Total net operating income of Rs. 15860.51 Crores, growth of 28.1 per cent.

Net profit after tax at Rs. 2231.83 Crores, growth of 74.1 per cent.

Final dividend of 1500% or Rs. 30 per share on face value of each share of Rs. 2.

EBIDTA margin for the year 17.4 % .

EPS of Rs. 111.77

7

CORPORATE SOCIAL RESPONSIBILITY

Hero Honda Motors takes considerable pride in its stakeholder relationships, especially

ones developed at the grassroots. The Company believes it has managed to bring an

economically and socially backward region in Dharuhera, Haryana, into the national

economic mainstream.

An Integrated Rural Development Centre has been set up on 40 acres of land along the

Delhi-Jaipur Highway. The Centre-complete with wide approach roads, clean water, and

education facilities for both adults and children-now nurtures a vibrant, educated and

healthy community.

The Foundation has adopted various villages located within vicinity of the Hero Honda

factory at Dharuhera for integrated rural development. This includes:

Installation of deep bore hand pumps to provide clean drinking water.

Renovating primary school buildings and providing hygienic water and toilet

facilities.

Ensuring a proper drainage system at each of these villages to prevent water-logging.

Promoting non-conventional sources of energy by providing a 50 per cent subsidy on

biogas plants.

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PRODUCTS OF HERO HONDA COMPANY

In a little over two decades, the world's largest manufacturer of bicycles and the global

leader in motorcycles have created not only the world's single largest motorcycle

company but also the most endearing and successful joint venture for Honda Motor

Company worldwide. The company has sold over 15 million motorcycles and has

consistently grown at double digits since its inception and today, every second

motorcycle sold in the country is a Hero Honda.

The various motorcycles of Hero Honda are as follows:

Hero Honda CD100 Hero Honda Splendor Plus

Hero Honda CD100SS Hero Honda Karizma

Hero Honda Splendor Super Splendor

Hero Honda CBZ Hero Honda Glamour

Hero Honda Passion CD Deluxe

Hero Honda Ambition Hero Honda Pleasure

Hero Honda Joy Hero Honda Hunk

Hero Honda Dawn Hero Honda CBZ Extreme

Hero Honda CD Dawn Glamour FI.

Hero Honda Passion Plus Hero Honda ZMR.

Hero Honda ambition 135 Hero Honda splendor NXG

Hero Honda Sleek

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AWARDS AND ACCOLADES

Hero Honda named amongst the top 10 companies in India by the Asia 200

Leadership Report by the Wall Street Journal Asia.

Dun & Bradstreet Rolta Corporate Awards 2008 in two-wheeler category.

The Most preferred Brand of two-wheelers award at the CNBC Awaaz Consumer

Awards’08.

The NDTV Profit Business Leadership Award for two-wheelers.

Hero Honda also received four prestigious awards at the recently held NDTV Profit

Car India Bike India Awards 2009.

FUTURE PLANS

Hero Honda, the world no. 1 two wheeler company wants to achieve more and more.

Keeping in mind that cost of petrol increasing day by day it is planning to manufacture

fuel-efficient bikes for economical ride of its customers and achieve low cost bike

manufacturer tagline.

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INTRODUCTION

ECE at Delhi plant has an investment of 500 crores with 15 to 18 lakhs of production of

transformers made a profit of 176 crores last year, there are 360 labors working on this

plant both contracts based and permanent. Contract labors are cheaper than permanent so

these are appointed. There are around 160 test made on one transformer. 20 % of scrap is

found which is again recyclable.

The average weight of a transformer in radiators in weight is 30 tones. The cost of one

transformer varies from 15 lakhs to 15 crores. The width of a transformer minimum is

500 meters and maximum of 760 meter. Transformer at ECE is used as Power generating,

Power grill, Tata power, Reliance’s power etc.

ECE sonepat plant is well equipped to manufacture power transformers up to 100MVA,

220KV class having integrated in-house manufacturing facilities.

ECE transformers are installed in segment including transmission, distribution, and

generation and industrial sectors.ECE is a Public Limited Company belongs to the B.K

Birla Group of Industries having interest in various manufacturing and services division.

It is a multiproduct, multilocation company.

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HISTORY OF THE ORGANIZATION

The ECE legend began as early as 1945 in Calcutta during world war days and steadily

emerged as a growing industrial enterprise in the India Electrical Industry. ECE first tools

up the manufacturing of transformers and expanded its activities into five major areas of

power technology such as switch gear transformers, elevators, electricity meters and

turkey electrification Ece’s infrastructure includes six manufacturing plants spread across

the length and breath of the country. ECE has built up a commendable infrastructure and

investment in know how, equipment and man power which has tremendous growth

potential for expanding into diverse fields.

ECE recognize BK Birla to its actual founder and made ECE a global company Birla re-

established the ECE industries in 1967 in sonepat Haryana.

ECE was incorporated in 1945. We are a multi product, multi divisional precision

engineering enterprise. The Company swiftly grew to be one of the leading

conglomerates of the Indian electrical industry.

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VISION AND MISSION

VISION

ECE since its inception in 1947 has contributed a lot in manufacturing power equipment.

In meter division our aim is to meet the requirements of the customers and we at ECE

develop products and solutions which suits the modern day demands of the customers.

Our vision is to provide quality and services to the customers which can help them in

furthering their business. We try to provide the best services to energy supplier and

energy consumer. Our endure to give value to the consumer by reading correct power

consumption and to audit the consumption for national advantage.

MISSION

The quest for greater knowledge continued over five decades has opened the floodgates

for further advancements and achievements.

OBJECTIVES

ECE a growing industrial enterprise has many objectives and goals to achieve

To achieve global market for the products.

To increase its profits by rendering quality services.

To increase the quality and technology through in-house R&D facility.

To increase its exports to major countries.

The above are may be called as corporate goals, which is very common for a medium

scale industry.

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Painting finishing

Transformer tank

Tank up

Core coil assembly

Core assembly

Coil winding

Transformer

MANUFACTURING PROCESS OF TRANSFORMER

The steps involved in manufacturing of transformer are as follows:

1. Coil Winding

2. Core Assembly

3. Core-Coil Assembly

4. Tank-up

5. Transformer Tank

6. Painting & Finishing

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FIELD OF OPERATIONS

ECE sonepat plant is well equipped to manufacture power transformers up to 100MVA,

200KV class having integrated in-house manufacturing facilities.

Core cutting

Tank fabrication

Radiator manufacturing

Winding section

Assembly section

Panel assembly and fabrication

Testing

ECE transformers are installed in segments including transmission, distribution,

generation and industrial sectors.

More than 1200 NOS, 33KV class, 200NOS, 66KVclclass and 180 NOS, 132KV class

power transformers are working satisfactorily at various installations. More than 84000

NOS of 11KV distribution transformers are working at various industries and utilities

since 1967.

ECE cast resin dry type transformers based on TOSHIBA technology have excellent

insulation characteristics. They are made of EPOXY resin of class H-insulation level that

is a working temperature of 180 degree Celsius based on the technique of modules

casting.

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ECE cast resin dry type transformers rangers from 25KVA-11kv class to 2.5MVA, 11KV

class suitable for both in-door and out-door applications with suitable enclosure.

ECE’S impulses testing generators manufactured by hippomanic of USA with a testing

capacity of 1600KV and 80KJ.

ISO 9001-2000

ECE is an ISO 9001-2000 accredited organization and strictly follows the TQM’s plan.

ECE maintains high standard of QAP for procurement of inputs, which go a long way to

ensure a reliable, and end product. Stringent quality control measures are adapted right

from fabrication of tank to painting.

The entire range of transformers is type tested (Short Circuit/Impulse Test/Voltage) at

CPRI - Bhopal, National Test House - Ghaziabad and Government Engineering College,

Jabalpur.

FACILITIES AT ECE INDUSTRY

Ultra modern, fully air-conditioned, dust proof environment

Hi-tech testing equipment

Full fledged electronic source of accuracy of 0.05

Technically qualified and experienced professionals in firmware, hardware and

software, backed by Electrical and Mechanical expertise

Stringent compliance with specified quality standards and strict maintenance of

Quality Control.

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ISO 9001 certification for Design, Development, Manufacture and Sales & Service,

and ISI mark.

Infrastructure as per with international standards Expertise to meet specific

requirements of power utilities

State of the art high grade electronic components of the finest quality Conforms to IS:

13779, IS14697, IEC 62053-21-22-23 and CBIP 88-TR.

MANAGEMENT STRUCTURE

An ECE industry facilitates efficient manpower and sportive management team.

Board of directors: -

Chairman-R.N.JAJU

Vice president –G.S.RATHORE

Chief executive- Mr. VARHAVAN

General manager- S.K. SWAMI (sales)

QUALITY POLICY

Our Quality Assurance Plan is guided by the urge to provide uncompromising quality to

our valued customers to ensure lasting satisfaction. Each transformer undergoes a

prescribed range of the tests as per IS: 2026 & IS: 1180, BS and DIN. In addition,

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supplementary tests are carried out as part of an internal sampling procedure to ensure

continuous quality monitoring.

The entire range of transformers is type tested (Short Circuit/Impulse Test/Voltage) at

CPRI - Bhopal, National Test House - Ghaziabad and Government Engineering College,

Jabalpur.

MARKET STATUS

With a thrust of updating technology ECE had already established technical colorations

with world-renowned industrial leader-

Tungram

Toshiba

Mitsubishi

For different product ranges. Its R&D division is been recognized by department of

science and technology.

Social responsibilities

To avoid the wastage of natural resources and maximum utilization within the

organization.

To reduce the wastage of oils and chemicals which are been used in manufacture of

transformers.

To control air pollution, water pollution, plantation with in there field of operation 18

To increase turnkey project with international companies.

PRODUCT AND SERVICES

ECE industries produce various type of transformers to suit various utilities conforming

to national and international standards.

ECE took up first the manufacturing of transformers and expended its activities into five

major areas of power technology such as:-

Switch gear (VCD panel)

Transformer

Elevators

Electricity meters

Turnkey electrification.

The products are manufactured in the following branches

Calcutta               Energy Meter

Sonepet                 Power Transformer and Switch gear

Ghaziabad               Elevators

Vishakapatnam     Distribution Transformer

Hyderabad Energy Meter and transformer.

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FUTURE PLANS

ECE industries have a dream of becoming national and international class players

through marketing activities like turnkey project ECE Industries has started as a small

electrical repair work but now it is the largest producer of transformers in India. It has six

manufacturing units. The growth rate is increasing day to day with an annual turnover of

200 crores.

CONCLUSION

Through continuous research and development, ECE has successfully extended its

product range to manufacture transformer up to 25,000 KVA at 33 KV class. The voltage

class of 33 KV is under the process of expansion up to 132 KV in the very near future.

ECE is equipped to meet the special requirements of both domestic and foreign markets.

Transformers can be designed and manufactured according to our standard specification

or customer's specifications in terms of rating, no load loss, impedance, flux density of

core, current density, overall tank dimension or any other technical parameters.

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INTRODUCTION

The Group firmly believes in creating strong partnerships. Steady and sustained growth,

based on a clear vision has enabled The Sona Group to become a global organization.

Today, The Group consists of nine automobile components manufacturing companies

and three services companies in the areas of engineering design and mobility. The Sona

Group has technical and marketing alliances with domestic and international majors

Maruti Suzuki India Ltd (India), Mahindra & Mahindra (India), JTEKT Corporation

(Japan), Mando Corporation (Korea), Somic Ishikawa Inc.

Sona Koyo Steering Systems Limited (SKSSL)?the flagship company of The Sona

Group, is currently the largest manufacturer of steering systems for the passenger car and

utility vehicle market in India. Its collaborator and partner, JTEKT Corporation, is the

market leader in Japan and in the recent past announced a merger with Toyota Machine

Works. Post this merger, JTEKT will become the world's largest steering systems

manufacturer. The company also has a technical collaboration with Mando Corporation,

Korea.

21

COMPANY HISTORY

Established in 1985, Sona Koyo Steering Systems Ltd. is the group's flagship company,

and the largest manufacturer of steering systems in India, catering to passenger cars,

utility vehicles and light commercial vehicles. Sona Koyo has technical and financial

collaboration with JTEKT Corporation, Japan (formally known as Koyo Seiko Co. Ltd.),

and the largest producer of passenger vehicles' steering systems in the world. . The

company also has a technical collaboration with Mando Corporation, Korea

Sona Koyo's customers include major vehicle manufactures in India such as Maruti

Suzuki, Toyota, Hyundai, Tata Motors, Mahindra & Mahindra, General Motors and

Mahindra-Renault. Independently, as well as through its network of overseas joint-

venture partners, it exports high quality precision products to USA, Europe and Japan.

As part of Sona Koyo Steering Systems Ltd's (SKSSL) globalization strategy, the

company has acquired a position in Fuji Autotech France, SAS, the 4th largest steering

system supplier in Europe. Via Fuji Autotech, The Sona Group footprint extends to

Eastern Europe and South America.

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COMPANY PROFILE

Sona Steering Systems Limited was established in 1987 as a joint venture of Maruti

Udyog Limited, with technical collaboration with M/s. Koyo Seiko Co., Japan. The

commercial production started in 1987. The company initially was in the business of

manufacturing Steering System for all passenger cars and MUV made by MUL.

Subsequently, M/s. Koyo Seiko also participated financially in this company and today

they have 21.5 of equity in Sona. Because of this, the name of Sona Steering Systems

Limited was changed to Sona Koyo Steering Systems Limited. Currently the company

has expanded its Steering business to include Drive Line products and components for

off-road vehicles. The customers include almost all OEM?s namely Maruti Udyog

Limited-Gurgaon, Toyota Kirloskar Motors Ltd.-Bangalore, Hyundai Motors India -

Chennai, Mahindra & Mahindra ? Nasik, Hindustan Motors Ltd. ? Uttarpara & Chennai,

Eicher Motors Ltd. ? Indore, General Motors India ? Halol, Sona Koyo? Chennai plant

etc. The company also exports its component and assemblies to Japan, Germany, Italy,

Australia, USA, china, etc.

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VISION AND MISSION

MISSION

To "create a company that India is proud of" through energized and involved employees.

To build a culture based on trust, transparency and team zeal.

VISION

Develop Sona as the "Employer of Choice", and to create a "People Oriented" &

"Socially Responsible" organization.

STRENGTH

The continuous customer focus, dedication, commitment, hard work and creativity of

every employee of The Group have brought laurels to the organization. The Sona Group

will continue to stay focused on three beliefs and will remain committed to providing

innovative next-generation products and services that will help the industry in its needs

for the future.

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BUSINESS DESCRIPTION

Sona Koyo Steering Systems Limited is engaged in the manufacturing of steering

systems for the passenger car and utility vehicle. The Company's products include carrier

differential assy, column type electronic power steering assy, intermediate drive shaft

assy, propeller shaft assy, manual steering column assy with upper tilt, rear axle assy,

recirculating ball screw type manual gear assy, tilt and telescopic column HCV and

intermediate shaft assy with rubber isolator car. During the fiscal year ended March 31,

2010 (fiscal 2010), the Company developed advanced tilt steering column with low

friction sliding shaft for the passenger car.

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KEY MILESTONES OF SONAKOYO STEERING SYSTEM LTD

Monyh year acievment

Jan 1985 Technical Collaboration Agreement with Koyo Seiko Co. Ltd., Japan, for

Manufacturing

Oct 1987 Commencement of Production -Manual Steering Gear - Manual Steering

Column

Sep 1994 ISO-9002 Certificate by TUV-CERT, GERMANY

Jul 1996 Production of Hydraulic Power Steering Gear

Dec 1998 Established Plant in Chennai

Oct 2003 Established Export Oriented Unit(EOU) in Chennai

Nov 2003'Deming Award' by JUSE, Japan

Oct 2004 Acquired 21% stake in Fuji Autotech France

Mar 2006 Started Production of Column-type Electric Power Steering

Feb 2007 Established Plant at Dharuhera, Haryana

MAJOR MARKETS

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East Europe

East Asia

Central America

North Europe

Middle East

South America

South/West Europe

South East Asia and

North America

Indian Subcontinent.

SOCIAL RESPONSIBILITY

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Energy Conservation and CO2 emission reduction programs are being put in place to

tackle global warming.

A Zero Waste program is dedicated to cutting all waste and developing value add

products.

It?s social development programs are focused on education, skill development,

entrepreneurship & healthcare.

The programs include the village development programme at Begumpur Khatola and

Nagina Villages, the revamp of ITI (Industrial Training Institute), Nagina in a PPP

(expand) with the Govt. of Haryana.

The Group is committed to reach out to the underdeveloped and underprivileged

sections of society, and equip them with the right skill sets to take on the challenges

of life

CONCLUSION

The foundation of The Group is based on three core values: Respect for the Individual,

Service to the Customer and Excellence in the pursuit of our goals. Focus on Quality and

the commitment to offer our customers excellence in service, to meet their growing

needs, have been the underlying factors of the groups? Success. The Group has adopted

world-class contemporary manufacturing practices like the Toyota Production System

(TPS), group Kaizen activity, participative management and break through management,

to continuously learn and grow. The Sona Group will continue to stay focused on our

three beliefs and will remain committed to providing innovative next-generation products

and services that will help the industry in its needs for the future.

INTRODUCTION

28

Parle is the India's largest manufacturer of biscuits and confectionery, for almost 80

years. Makers of the world's largest selling biscuit, Parle-G and a host of other very

popular brands, the Parle name symbolizes quality nutrition and great taste. With a reach

spanning even the remotest villages of India, the company has definitely come a very

long way since its inception.

Many of the Parle products - biscuits or confectioneries are market leaders in their

category and have won acclaim at the Monde Selection, since 1971.

With a 40% share of the total biscuit market and a 15% share of the total confectionary

market in India Parle has grown to become a multi-million dollar company. While to

consumers it's a beacon of faith and trust, competitors look upon Parle as an example of

marketing brilliance.

Parle Company is world’s 2nd best brand in biscuits.

The company has 1 big dipo in every state and in major cities it has 3 to 4 dealers and in

small towns it has 2 dealers which have been appointed by the company.

For advertising their products the company takes children’s more for advertisement and

for promotional activities to advertise their products.

HISTORY OF COMPANY

29

During the year 1928, Navrowthan Chauhan went to Germany to learn about

manufacturing of chocolates. Then in the year 1929, he established the Parle Company.

The first factory was set-up in Mumbai.

A long time ago, when the British ruled India, a small factory was set up in the suburbs of

Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was

dominated by famous international brands that were imported freely. Despite the odds

and unequal competition, this company called Parle Products, survived and succeeded, by

adhering to high quality and improvising from time to time.

A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to

sweets and toffees. Having already established a reputation for quality, the Parle brand

name grew in strength with this diversification. Parle Glucose and Parle Monaco were the

first brands of biscuits to be introduced, which later went on to become leading names for

great taste and quality.

There are more 10,000 laborers working in the organization and the average production

per day is 250 metric tonnes. Parle Company is world’s 2nd best brand in biscuits.

OBJECTIVES AND MISSION

30

Hard work, Hard work, Hard work, etc.

Commitment to quality; Always keep improving, no compromises, no short cuts.

They also aim to minimize the cost of production through producing high or more.

Maintenance of quality.

Social welfare.

How Parle fought to make biscuits affordable, despite World War II?

Biscuits were very much a luxury food in India, when Parle began production in 1939.

Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands.

However, during the Second World War, all domestic biscuit production was diverted to

assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat

in those days, made Parle decide to concentrate on the more popular brands, so that

people could enjoy the price benefits. Thankfully today, there's no dearth of ingredients

and the demand for more premium brands is on the rise. That's why; we now have a wide

range of biscuits and mouthwatering confectionaries to offer.

Thankfully today, there's no dearth of ingredients and the demand for more premium

brands is on the rise. That's why; we now have a wide range of biscuits and

mouthwatering confectionaries to offer.

STRENGTH OF THE PARLE BRAND

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Over the years, Parle has grown to become a multi-million US Dollar company. Many of

the Parle products - biscuits or confectionaries, are market leaders in their category and

have won acclaim at the Monde Selection, since 1971.

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total

confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and

Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi,

enjoy a strong imagery and appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name symbolizes quality, health and

great taste! And yet, we know that this reputation has been built, by constantly innovating

and catering to new tastes. This can be seen by the success of new brands, such as, Hide

& Seek, or the single twist wrapping of Mango bite.

In this way, by concentrating on consumer tastes and preferences and emphasizing

Research & Development, the Parle brand grows from strength to strength.

QUALITY COMMITMENT

Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries

while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this,

Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in

Karnataka. The factories at Bahadurgarh and Neemrana are the largest such

manufacturing facilities in India. Parle Products also has 14 manufacturing units for

biscuits & 5 manufacturing units for confectioneries, on contract.

All these factories are located at strategic locations, so as to ensure a constant output &

easy distribution. Each factory has state-of-the-art machinery with automatic printing &

packaging facilities.

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All Parle products are manufactured under the most hygienic conditions. Great care is

exercised in the selection & quality control of raw materials, packaging materials & rigid

quality standards are ensured at every stage of the manufacturing process. Every batch of

biscuits & confectioneries are thoroughly checked by expert staff, using the most modern

equipment.

MARKETING STRENGTH

The extensive distribution network, built over the years, is a major strength for Parle

Products. Parle biscuits & sweets are available to consumers, even in the most remote

places and in the smallest of villages with a population of just 500.

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or

indirectly. A two hundred strong dedicated field force services these wholesalers &

retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide

distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly

Endeavour at designing products that provide nutrition & fun to the common man. Most

Parle offerings are in the low & mid-range price segments. This is based on our cultivated

understanding of the Indian consumer psyche. The value-for-money positioning helps

generate large sales volumes for the products.

However, Parle Products also manufactures a variety of premium products for the up-

market, urban consumers. And in this way, caters a range of products to a variety of

consumers.

CUSTOMER CONFIDENCE

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The Parle name conjures up fond memories across the length and breadth of the country.

After all, since 1929, the people of India have been growing up on Parle biscuits &

sweets.

Today, the Parle brands have found their way into the hearts and homes of people all over

India & abroad. Parle Biscuits and confectioneries, continue to spread happiness & joy

among people of all ages.

The consumer is the focus of all activities at Parle. Maximizing value to consumers and

forging enduring customer relationships are the core endeavors at Parle.

Our efforts are driven towards maximizing customer satisfaction and this is in synergy

with our quality pledge. "Parle Products Limited will strive to provide consistently

nutritious & quality food products to meet consumers' satisfaction by using quality

materials and by adopting appropriate processes. To facilitate the above we will strive to

continuously train our employees and to provide them an open and participative

environment."

FIELD OF OPERATIONS

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The company has been situated in 18.5 acres of land. The production capacity is

250metric tones per day. There is continuous work of 24 hours and there are 3 shifts per

day. Sunday is holiday for workers. If there is more demand than no holiday on Sunday.

The labours are trained after recruiting. All the machines have been brought from foreign

countries. There are 3 plants in the company, they are for:

1. Parle-G

2. Krackjack and Namkeen

3. Monaco regular and Jeera

ABOUT PARLE-G

There are always some kids who seem smarter than the rest. Ever wonder how they got to

be that way? If you had to think real hard for the answer, then probably you've never

eaten Parle-G. Parle-G is the new generation's official power supply. Providing kids with

the vital vitamins and minerals necessary for all round mental and physical development.

Apart from being the world's largest selling biscuit, Parle - G is the winner of 8 Gold and

11 Silver awards at the Monde Selection Awards – the global standard for quality in Food

category.

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INGREDIENTS OF PARLE-G

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt,

Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners.

THE FLOW CHART OF PRODUCTION OF BISCUITS

Checking Department

↓

Mixing Department

↓

Moulding Section and Cutting Section

↓

Baking Section

↓

Cooling Section

↓

Packing Section

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STEPS INVOLVED IN MANUFACTURING OF BISCUITS

MANUFACTURING PROCESS

1. Receiving of raw materials

2. Quick check

3. Storage of raw materials

4. Issue of raw materials

5. Mixing of raw materials

6. Dough preparation

7. Moldings and cutting

8. Boiling of raw biscuits

9. Cooling of biscuits

10. Stacking of biscuits

11. Packing of biscuits

12. Dispatching

MANAGEMENT STRUCTURE

37

The relationship between the management and employees is good. There is no union,

only committees are there. The management visits employee’s homes every month to

know their problems and to motivate them. The management also trains the employees

after recruiting them.

The organization also gives the fringe benefits like, food, shoes,

uniforms,mediclefacilities,woolensweater,transportation allowances, caps, etc. to the

employees.

The company was established by Navrathan Chauhan.

Chairman-Mr.Vijay.K.Chauhan

Managing Director-Mr.Mihir.A.Chauhan

Production Manager-Mr.Manoj Kumar

HR Manager-Mr.Jaideep Bala

Finance Manager-Mr.Genex Shekawat

School Co-ordinator-Mr.Rakesh Sangwah

Sales Co-ordinator-Mr.Sajjan Singh

FINANCIAL STATUS38

The total turnover per year is 450 crores. The company is earning good profits. The

financial status of the company is good. It stands next to Britannia Company. The quick,

tea-time snack has zoomed into an Rs 2,500 crore industry clocking 3-4% growth

annually.

MARKET STATUS

The Parle name symbolizes quality, health and great taste. And yet, we know that

constantly innovating and catering to new tastes have built this reputation. This can be

seen from the success of its new brands such as Hide & Seek, Mango bite etc….

Today, the Parle brands have found their way into the hearts and homes of people all over

India & abroad. With a 40% share of the total biscuit market and a 15% share of the total

confectionary market in India, Parle has grown to become a multi-million dollar

company. While to consumers it's a beacon of faith and trust, competitors look upon

Parle as an example of marketing brilliance.

The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide &

Seek and confectionery brands, such as, Melody, Poppins, Rolacola, Mango bite enjoy a

strong imagery and appeal amongst consumers across the world ,Which has resulted into

Parle-G being the “world’s largest selling biscuit”Parle biscuits cater to all tastes from

kids to senior citizens. They have found their way into the Indian hearts and homes.

The confectionaries can satisfy one's taste and at the same time create a desire for more.

These confectioneries are a sheer delight to the taste buds and have a universal appeal.

Parle Biscuits and confectioneries, continue to spread happiness & joy among people of

all ages.

IMPORTS AND EXPORTS

39

The immense popularity of Parle products in India was always a challenge to our

production capacity. Now, using more modern techniques for capacity expansion, we

have begun spreading our wings and are going global.

Parle biscuits and confectionaries are fast gaining acceptance in international markets,

such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka.

Even the more sophisticated markets like USA & Australia, now relish Parle products.

As part of the efforts towards a larger share of the global market, Parle has initiated the

process of getting ISO 9000 certification. Many Parle Products have also won Gold,

silver and bronze medals at the Monde Selection.

PRODUCTS

Parle is been indulged in producing more than 32 varieties of products, namely

Monaco bites

Fun centre

Jeffs

Krack Jack

Marie choice

Monaco

Parle-G

40

Sixer

Nimkin

Parle Cream

Milk Shakthi

Toffees

Rol-a-cola

Poppins

Orange Candy

Magix

Melody

Mango Bite

Kismi Bar

FUTURE PLANS

The Parle biscuits pvt.ltd future plan is to establish its manufacturing plants in Nepal,

Bangladesh, Nigeria, etc. The company has an idea of producing items like chips and

buns along with other confectionaries.

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INTRODUCTION

Mr. Deep C Anand, Chairman of Anand Automotive Systems, founded the Group’s

flagship company - Gabriel India in Mumbai for the manufacture of shock absorbers way

back in 1961 Today, Anand comprises 18 companies employing over 7500 people;

having 700 professionally qualified Engineers, MBAs and CAs, spread in nine states of

the country. It has also built up a sizeable export market, currently about 15% of the total

sales of existing products, targeted to reach 30% in the next few years. Anand is a leading

manufacturer of automotive components and systems in India. With a sales turnover of

$634 million likely to go up to US $ 1.3 Billion in the year 2010. Anand has the largest

basket of auto components, supplied to virtually every vehicle and engine producer in the

country.

MISSION

“To champion and accelerate learning by providing World-class technical and managerial

solutions and act as the hub for transfer of learning throughout the group”.

PRODUCTS

42

Rings

Size- From 25 mm to 160 mm

Application- Diesel/Petrol Automotive, Industrial, Earthmoving Stationary

Compressors, Two-wheelers

Type- Chrome, Gas Nitriding, Conformable, 3-piece Oil Rings, Stainless Steel,

Ductile Iron, Keystone, Profile Ground, Sharp Edge

Castings

Technology- static cast/ centrifugal

Size- From 30 mm to 160 mm

Application-Piston Ring Castings, Cylinder Liners, Sleeves & Allied products

Material- Gray Cast Iron, Alloy Cast iron, Ductile Iron, Victor Gaskets India

manufactures a wide range of gaskets for application in Automotive, Industrial,

Stationary and segments.

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ORGANISATION STRUCTURE

In view of its multi-location Companies and facilities, Anand has evolved a matrix

structure to ensure organizational cohesiveness. While each company operates as an

independent business unit, there is considerable synergy across all member constituents

through a common set of policies and operating disciplines which enables them to

network on various issues, most important being the sharing talent.

With more than one unit at a location, Anand introduced the 'Hub Concept' in 1997. Each

Hub has a senior management person who acts as the Hub Leader to ensure uniformity

and consistency in policies across all the units located in that Hub as well promote

togetherness through common social activities. This, however, does not take away the

direct responsibility of COOs / Unit Heads for their people.

44

ORGANISATION STRUCTURE OF ANAND AUTOMOTIVE

SYSTEM IN PICTORIAL REPRESENTATION

45

DOMESTIC CUSTOMERS

OE – Cars

Maruti-Suzuki, Ford, General Motors, Tata Motors, Honda, Hyundai, Fiat, Toyota,

Hindustan Motors, Mahindra Renault.

OE - MUVs / SUVs

Tata Motors, General Motors, Mahindra & Mahindra, Maruti-Suzuki, Force Motors,

Ford, Toyota.

OE - HCVs / LCVs

Tata Motors, Ashok Leyland, Force Motors, Mahindra & Mahindra, Eicher

Motors,Swaraj Mazda, Tatra, Volvo.

OE – Tractor

Mahindra & Mahindra, Force Motors, TAFE, Punjab Tractors, Escorts, HMT, New

Holland, Sonalika, SAME Greaves, John Deere.

OE - 2 Wheelers

TVS, Royal Enfield, HMSI, Bajaj, Suzuki, Kinetic.

Aftermarket

46

All vehicle segments: Cars, MUVs, SUVs, LCVs, HCVs, Tractors, 2-3 WheelersFilters,

Piston Rings, Gaskets, Bearings, Car Care Products, Axles / Driveshaft’s, Friction

Materials, Shox / Struts / Front Forks.

Joint ventures

ArvinMeritor Inc, USA

Behr GmbH & Co. KG, Germany

Camfil - Farr, Sweden

CY Myutec, Korea

Dana Corporation, USA

Degrémont, France

Emcon Technologies, USA

Federal-Mogul Corporation, USA

Haldex AB, Sweden

Henkel Teroson GmbH, Germany

MAHLE Filter system GmbH , Germany

Mando Corporation , Korea

Valeo, France

TECHNICAL LICENCES

47

Continental Teves, Germany

Dana Corporation, USA

Hamamatsu Gasket Corporation, Japan

KYB Corporation, Japan

KYBSE , Spain

MAHLE GmbH , Germany

Sango Co., Ltd , Japan

SOQI Hydraulic Systems , Japan

Sunrise MSI, Japan

MARKET STATUS

Companies- 16

Plants- 44

Locations- 13

INTRODUCTION

48

Chang Yun India Limited was established in collaboration with CY Myutec, Korea

(earlier Chang Yun of Korea) to manufacture Synchronizers rings for the automotive

industry. The Company's facility located in Gurgaon, is ISO/TS 16949: 2002 certified.

Currently the company manufactures Single cone & Multi cone Synchronizers for

passenger car application and has capability to supply rings with friction coated as per the

customer requirements.

Chang Yun India has state-of-the-art manufacturing facility with Forging presses & CNC

turning centers, equipped with quality equipments like 3D co-ordinate measuring

machine and contour tracer for the quality checks.

Chang Yun India is the sole supplier to Maruti-Suzuki and Hyundai Motor India for the

entire range of models manufactured by them.

Chang Yun India Ltd. was established in collaboration with CY Myutec, Korea (earlier

Chang Yun of Korea) for manufacture of synchronizer rings for the automotive industry.

The Company’s facility, located in Gurgaon, is ISO/TS 16949: 2002 certified.

Chang Yun India has a dedicated team of 85 employees constantly striving for

excellence. The organization has strategies to facilitate employees with good professional

environment.

There is a regular communication meet at all levels and the organization has an efficient

derived method to encourage employees to share their ideas and schemes. There is proper

mode to reward and recognizes employees who perform and contribute to the growth of

the organization. Star performer award is given to the best performer at the end of the

year. The organization supports employees with the training program to fill the gap. Forty

hours training program is mandatory for all the employees.

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 PRODUCTS

Currently company manufactures Single cone & Multi cone synchronizers for passenger

car application and has capability to supply rings with friction coated rings as per the

customer requirements.

Chang Yun India has state of the art manufacturing facility complete with Forging

presses & CNC turning centers, equipped with quality equipments like 3D co-ordinate

measuring machine and contour tracer for the quality checks.

PRODUCT SPECIFICATIONS/RANGE

Chang yun manufactures brass synchronizers upto OD of 100 mm.

Manufacture Single type Synchronizers & Double cone Synchronizers.

We have special manufacturing processes like Liquid Honing, Lapping.

SYNCHRONISER RINGS

The Synchronizer Ring synchronizes drive gears and shafts in manual gearboxes, to

ensure that equal evolutional speed between the shaft and the gear is reached while

50

shifting. The male clutch member is on the gear and female on the dog clutch hub, which

has a splined outer sleeve. Movement of selector moves the whole dog clutch until the

cones make contact, when the friction brings them both to the same speed. Continued

movement of the selector causes the internal splines of the outer sleeve to engage with

the dog teeth and the gear.

PRODUCT SPECIFICATIONS/RANGE

Chang yun manufactures brass synchronizers upto OD of 100 mm.

Manufacture Single type Synchronizers & Double cone Synchronizers.

We have special manufacturing processes like Liquid Honing, Lapping.

CLIENTS

Chang Yun India is the sole supplier to Maruti-Suzuki and Hyundai Motor India for the

entire range of models manufactured by them.

51