Cheri Wright, Market Development Manager

Royal Caribbean Cruise Lines

Industry Trends, Challenges, & Opportunities

Consumers

0

5,000

10,000

15,000

20,000

25,000

98 99 00 01 02 03 04 05 06 07 08

CL

IA T

ravel A

gen

cie

sShrinking Population of Travel Agencies 1998 - 2008

Social

Media

TV

Radio

1:1

Print

Marketing

Plan