Industry Schema

Optimizes Your Web Store

By

David Starr

Director of eBusiness

McNaughton-McKay Electric Company

What Do Customers Expect When They Visit Your

Web Store

• A familiar B2C look and feel

• Fast and easy to use

• Robust search capabilities

o Keyword

o Tree

o Filter By Attributes (color, voltage, size etc.)

o Search within a search

• Images

• Substitutes and Suggestions

• Product specifications

• Their price & availability

• Advanced Business Objects

oOrder management

oPOD

oPay invoices

• Multiple modes of payment

oOn account

oCredit Card

oPayPal

Why have the B2C sites had such an advantage

• Most have been in the print catalog

business and have very rich content

• It is easier to research products on line

• Retail margins tend to be higher and they

budget for participation in this space

• The public is becoming more internet

savvy and comfortable with buying on

line

What content do we need from our Manufacturers

The easy stuff

• Robust searchable descriptions

o To facilitate key word searches

• Image

o For a visual reference

• Links back to the Manufacturer’s Site

o For additional up to date product detail

• Specifications

o Quick view of the product detail (Catalog PDF)

The not so easy stuff

• Discrete product attributes.

o Size, voltage, color, contact

configuration, etc.

• UNSPSC - United Nations Standard Product

& Services Code

o To build a tree structure

o To facilitate the creation of the attribute

schema for that group of products

What Is UNSPSC?

• UNSPSC is a multi pair hierarchal code that

is used to define groups of products and

services. Anything from Antibiotics to

Zebras. Very similar to the old electrical

commodity codes

• It allows us to assign common

characteristics or “discrete attributes”

What does multi pair hierarchal code mean

• Segment - First Pair

• 39-00-00-00 Electrical Systems and Lighting and Components

• Family - Second Pair

• 39-10-00-00 Lamps and Light bulbs and lamp components

• Class - Third Pair

• 39-10-16-00 Lamps and Light bulbs

• Commodity - Forth Pair

• 39-10-16-12 Incandescent lamps

• 39-10-16-14 Metal halide lamp HID

Version 2.0 - draft

This document details various analyses of IDEA Electrical Product data as it relates to product categories and attributes.

UNSPSC Code

Segment Family Class Commodity

27111511

Tools and General Machinery Hand tools Cutting and crimping and punching tools Wire cutters

39111532

Electrical Systems and Lighting

Lighting Fixtures and Accessories Interior lighting fixtures and accessories Fluorescent high bay fixture

39111611

Electrical Systems and Lighting

Lighting Fixtures and Accessories Exterior lighting fixtures and accessories Flood light

39121332

Electrical Systems and Lighting

Electrical equipment and components

Electrical boxes and enclosures and fittings and acc Electrical junction box

39121452

Electrical Systems and Lighting

Electrical equipment and components Electrical lugs plugs and connectors Cable joint

39121563

Electrical Systems and Lighting

Electrical equipment and components

Switches and controls and relays and accessories Pull Chain Switch

39121636

Electrical Systems and Lighting

Electrical equipment and components Circuit protection devices and accessories Current limiter

Electrical Industry UNSPSC Sample

Retail Example • Segment - First Pair

• 12-00-00-00 Men’s Clothing

• Family - Second Pair

• 12-10-00-00 Men’s Clothing > Shoes

• Class - Third Pair

• 12-10-16-00 Men’s Clothing > Shoes > Boots

• Commodity - Forth Pair

• 12-10-16-12 Dress Boots

• 12-10-16-14 Casual Boots

Drilling down through the tree structure

Keyword Search

How was the Industry Attribute Schema

Created (the really hard stuff)

• Panels of Manufacturers and Distributors were

assembled to review the current UNSPSC code sets

and new codes were created for every known

product grouping in our industry. For example:

Incandescent Lamps - Circuit Breakers - Fuses -

Pushbuttons etc.

• Once the UNSPSC codes were defined then the

Attributes associated with EACH code were defined

• Once the Attributes were defined, the format or

schema was defined

Version 2.0 - draft

This document details various analyses of IDEA Electrical Product data as it relates to product categories and attributes.

UNSPSC Code

Segment Family Class Commodity

27111511

Tools and General Machinery Hand tools

Cutting and crimping and punching tools Wire cutters

39111532

Electrical Systems and Lighting

Lighting Fixtures and Accessories Interior lighting fixtures and accessories

Fluorescent high bay fixture

39111611

Electrical Systems and Lighting

Lighting Fixtures and Accessories Exterior lighting fixtures and accessories Flood light

39121332

Electrical Systems and Lighting

Electrical equipment and components

Electrical boxes and enclosures and fittings and acc Electrical junction box

39121452

Electrical Systems and Lighting

Electrical equipment and components Electrical lugs plugs and connectors Cable joint

39121563

Electrical Systems and Lighting

Electrical equipment and components

Switches and controls and relays and accessories Pull Chain Switch

39121636

Electrical Systems and Lighting

Electrical equipment and components

Circuit protection devices and accessories Current limiter

Electrical Industry UNSPSC Sample

Attributes For Wire Cutters

UNSPSC Code Commodity

27111511 Wire cutters

Attribute_1 Attribute_2 Attribute_3 Attribute_4 Attribute_5 Attribute_6 Attribute_7 Attribute_8

Brand Name Sub Brand Type

Special Features Application Standard Cutting Edge Cutting Range

Attribute_9 Attribute_10 Attribute_11 Attribute_12 Attribute_13 Attribute_14 Attribute_15

Jaw Size Overall Length

Handle Length Handle Type Jaw Material

Handle Material Finish

Questions ?