industry research demystified!
DESCRIPTION
Industry Research Demystified!. Presented By Sara Refoy Head of School International Tourism, Hospitality and Events 09-09-09. Researching Industry. The Beginning …. Conceptions and Perceptions About Research. Conducted by academics for academics Only undertaken at universities - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/1.jpg)
Researching Industry
Industry Research Demystified!
Presented By
Sara Refoy
Head of School International Tourism, Hospitality and Events
09-09-09
![Page 2: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/2.jpg)
The Beginning ….
![Page 3: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/3.jpg)
Conceptions and Perceptions About Research
o Conducted by academics for academics
o Only undertaken at universitieso Language, graphs, tables, diagrams
and multi-page reports that is only understood by academics
o Not practical and cannot be applied in the real world of applied vocations
![Page 4: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/4.jpg)
Research is the collection of information tofind answers to questions that will increase
our knowledge and understanding
What Is Research?
“Research is to see what everybody else has seen, and to think what nobody else
has thought”
Albert Szent-Gyorgyi quotes (Hungarian Biochemist, 1937 Nobel Prize for Medicine, 1893-1986)
![Page 5: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/5.jpg)
Why Conduct Industry Research?
To provide the “Players” with information that ....
o looks to the past to show the way of the future
![Page 6: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/6.jpg)
Who
Secondary Schools Tertiary
Providers
Industry Training
Organisations
Workplaces
Professional Associations
Government Departments
![Page 7: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/7.jpg)
It all depends!
o Work with the players to identify the question they want answered or
what knowledge and understanding they want to increase
What Do You Research?
![Page 8: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/8.jpg)
Industry Research
An Authentic Case Study
![Page 9: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/9.jpg)
Researching the hospitality industry is a
tough job ….
![Page 10: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/10.jpg)
![Page 11: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/11.jpg)
• HSI worked with hospitality industry sectors
• Questions
• Expressions of Interest
• Funding
How Did This Research Come About?
![Page 12: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/12.jpg)
Who Are The Players In This Research?
Institutes of Technology
and Polytechnics
Secondary School
Students and Food
Technology Teachers ITO –
Hospitality Standards Institute
Hospitality Sector
Workplaces
New Zealand Qualifications
AuthorityStatistics New
Zealand
![Page 13: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/13.jpg)
o Maori and Pasifika Participation in Hospitality Training and the Hospitality Industry
o Pathways of Secondary School Learners to Further Hospitality Training
What Is The Research About?
![Page 14: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/14.jpg)
Researching the dairy industry is a mooving
experience ….
![Page 15: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/15.jpg)
![Page 16: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/16.jpg)
o Secondary Schools
o Hospitality Industry Sectors
o Institutes of Technology and Polytechnics
Where Is The Research Being Conducted?
o New Zealand Qualifications Authority
o Statistics New Zealand
o Hospitality Standards Institute
![Page 17: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/17.jpg)
o At times convenient for those involved!
When Is The Research Being Conducted?
![Page 18: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/18.jpg)
Researching the creative industries is
like watching paint dry ….
![Page 19: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/19.jpg)
![Page 20: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/20.jpg)
o E-questionnaires
o Face to Face Interviews
o Information gathering
How Is The Research Being Conducted?
![Page 21: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/21.jpg)
Conclusion on Research
![Page 22: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/22.jpg)
Questions and Answers
![Page 23: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/23.jpg)
Researching the plumbing industry is a
dirty job ….
![Page 24: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/24.jpg)
![Page 25: Industry Research Demystified!](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56812c75550346895d911495/html5/thumbnails/25.jpg)
If we knew what it was we were doing, it would not be called research, would it?
Albert Einstein (1879 - 1955)
Just Remember Research Is Your Friend!