Industry Knowledge for Decision Makers

Marketing through TradeBriefs e-Newsletter 10,00,000+ Subscribers

Email : ads@tradebriefs.comPhone: +912240044861, +919930577889

For subscribers, TradeBriefs provides the latest news,

in-depth insights in a daily personalized newsletter, specific to their industry.

Industries covered include Retail, IT, Construction,

Logistics, Telecom, Food/FMCG, Finance,

Software, Digital Media, Franchise, Marketing,

Ecommerce, HR as well as Leisure.

Daily Knowledge Brief

FOR SUBSCRIBERS

For advertisers, TradeBriefs provides an engaging vehicle to reach top

decision-makers and other professionals, including

1,00,000+ CXOs. Marketing options include content marketing, display and

email marketing.

1 Million+ professionals

FOR ADVERTISERS

TradeBriefs partners with associations and

organizations to provide a valuable daily knowledge

brief to its members, prospects and customers.

High quality opt-in

FOR PARTNERS

The problem we are solving

Information OverloadNews, Blogs, Knowledge

4

Current Profile

Subscriber growth Key Statistics about TradeBriefs•Market leader in business audience online in India•10,00,000+ subscribers for our daily newsletters•50% active subscribers(who read & click on our content)•Newsletters across 13 verticals specific to India•Partnerships with major industry bodies in the past 1 year•Counts IBM, Adobe, Intuit, Gartner as marquee customers•2 rounds of funding from 500 Startups in late 2012/early 2013 - $50,000 each•In growth phase now & profitable since 2012

Our largest vertical is Retail . Following this, we have Digital Media , IT , SME/other , Finance , Telecom , HR , Logistics, FMCG , Media , Construction, Marketing, Business and Ecommerce

Top Sectors in India

Apart from professionals who sign up for our current verticals, we are constantly launching new vertical and function-based newsletters, thus expanding our audience by tens of thousands of subscribers every month.

New additions

Our Audience

25%

13%

15%10%

10%

8%

6%3%

5% 5%RetailITDigital MediaSME/OthersFinanceTelecomFMCGE-commerceHRLogistics

Subscribers profile by Designation

Top Management

TradeBriefs attracts those who care about industry information to build their business and further their careers. These are the top white-collar professionals in the country

White-collar professional

TradeBriefs has the largest number of engaged CXOs for an online publication in India, with consistent open rates of 10%+ every day

21%

43%

36% Top Mgmt (CXO, Director, VP)Middle Mgmt (Sr. Mgr, GM)Others

Target Audience Breakup

Annual Sal 5-10

Lac

Annual Sal 10-30

Lac

Annual Sal 30-50

Lac

Annual Sal 50

Lac - 1 Cr

Annual Sal 1 Cr & above

Audi & above

car owners

Honda city & above

car owners

Business class

frequent flyers

CXO's0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

PuneMumbaiKolkataHyderabadDelhiChennaiBengaluruAhmedabad#REF!

Subscr

ibers

Target Audience Breakup

3,00,000

5,00,000

2,00,000

20-30 yrs30-45 yrs45-60 yrs

Audience breakup by age:

Single Personalized Newsletter with content from all sourcesCuration is 80% automated, 20% manual

The algorithm keeps the content timely and comprehensive (one stop shop)

The human component adds analytical value and ensures zero noise

Key Customers and Subscriber Feedback

It's a great brief. Very timely and insightful – Mahesh P, Director

Excellent source of Industry knowledge – Anand R, MD

I read it regularly and find it very informative and useful

– Schauna S, CEO

Ad CampaignsContent Marketing within the newsletters Emailers to segmented audiences

Advertiser ROI • One of the most granular reports in the industry

• Advertisers know exactly where they are spending their money

• Achieve your lead targets and help move more prospects through the funnel

• Re-target through email marketing (has given phenomenal open rates of 35%+ to our advertiser clients)

• Display advertising opportunities for continuous lead generation

Our Website

500 Startups Makes a Splash; Pankaj Jain Announces Investments in Instamojo, WalletKit, UberLabs and TradeBriefs

News is a commodity - Sree Vijaykumar of TradeBriefs (500 Startups co)

500 Startups Fall 2012 Batch: WalletKit, TradeBriefs, Instamojo & gazeMetrix

TradeBriefs wins Technology Off Campus Award at IvyCamp Challenge 2015

TradeBriefs on the World Wide Web