industry digital work for automotive brands
Post on 12-Sep-2014
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A quick look at work by the digital/advertising industry on automotive brandsTRANSCRIPT
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Digital work for automotive brands
A retrospective
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BMW The Hire film series (2001)A series of films by acclaimed directors, lauded for the juxtaposition of online marketing and branded content.
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Fiat Eco:Drive (2008)AKQA
A desktop app and an in-car USB port mine driving data to calculate efficiency and suggest how to reduce costs.
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Toyota Lexus L Studio (2008)Team One
An online entertainment channel connecting lifestyle content with the Lexus brand.
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MyFord Mobile app (2010) This app allows Ford Focus Electric owners to monitor and control their car at a distance.
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Fiat Street Evo app (2011)Leo Burnett Iberia
This app reads street signs as if they are QR codes, relating the sign to a feature in the Fiat Punto Evo. Some signs have a prize element as well.
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Nissan LEAF Carwings app (2011)This app allows car owners to control and monitor information about their car. Non-owners can try the app in demo mode.
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Renault’s RFID Facebook card (2011)At the Amsterdam AutoRAI show, RFID-enabled passes allowed users to log in and post an image of the car directly to their Facebook page.
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BMW Activate the Future (2011)MDC Partners
Four documentary films about the future of mobility and an iPhone app, to support the launch of the BMW EVolve.
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Volkswagen print ad using AR (2011)TRY & APT, Oslo
After downloading the Augmented Reality app, users could ‘test drive’ a Volkswagen within a print ad.
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Volkswagen Passat Linkeduit (2011)Achtung, Netherlands
Using LinkedIn’s API and as a collaboration with LinkedIn, users can compare each other’s profiles to see who is ‘full of themselves’ (the car being ‘full of features’). The winner gets a Passat.
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Nissan Create Your Terrain (2011)TBWA\RAAD, Dubai
Uses webcam detection to allow viewers to draw out their own terrain offline, which the VW conquers online.
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Range Rover Evoque Being Henry (2011)The Brooklyn Brothers, London ‘An interactive film about choices.’
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Range Rover Evoque Pulse of the City Project (2011)The Brooklyn Brothers, London
‘City shapers’, well-known residents in different cities, speak about what they like about their urban surroundings.