Industry and You - Industry and You - Understanding Each Understanding Each

OtherOther

Ed van DeldenEd van Delden

Emergency Services and Security Emergency Services and Security LeaderLeader

Dow Chemical Canada Inc.Dow Chemical Canada Inc.

RealityReality

• All corporations must earn money for their All corporations must earn money for their shareholders. (Return on Investment)shareholders. (Return on Investment)

• All corporations want to ensure their future All corporations want to ensure their future viability.viability.

• It’s all in the “rules of engagement”It’s all in the “rules of engagement”– every company knows that it needs a license to every company knows that it needs a license to

operate. operate. • Municipal business licenseMunicipal business license• Provincial “license to operate”Provincial “license to operate”• Association such as CCPA (Canadian Chemical Producers Association such as CCPA (Canadian Chemical Producers

Association), ERCB (Energy Resources Conservation Board) etc.Association), ERCB (Energy Resources Conservation Board) etc.

• They all need staff – potentially your volunteers!They all need staff – potentially your volunteers!

Profit and …….Profit and …….

• All Corporations want to be seen All Corporations want to be seen as good citizensas good citizens

• Corporate GoalsCorporate Goals– Sustainability goalsSustainability goals

• EconomicEconomic• EnvironmentalEnvironmental• SocialSocial

PartnershipsPartnerships

• Look for opportunities to work Look for opportunities to work together.together.– Look beyond traditional common ground Look beyond traditional common ground

and engage the broader communityand engage the broader community• Habitat for Humanity. Dow is a global Habitat for Humanity. Dow is a global

supporter and has a long standing history as a supporter and has a long standing history as a materials supplier and project sponsor.materials supplier and project sponsor.

• TD Great Canadian Shoreline Clean up. Dow TD Great Canadian Shoreline Clean up. Dow has been a sponsor of this initiative for many has been a sponsor of this initiative for many years and supplies garbage bags for the years and supplies garbage bags for the activity.activity.

Habitat for Humanity BuildHabitat for Humanity BuildFort SaskatchewanFort Saskatchewan

Volunteers - RealityVolunteers - Reality

• Not a unique problem – Not a unique problem – – Volunteerism is downVolunteerism is down– Volunteers are getting olderVolunteers are getting older

• The Fire Department can be used as The Fire Department can be used as the “barometer” of community the “barometer” of community volunteer engagement volunteer engagement

• Retention – What are you doing?Retention – What are you doing?

What’s in it for me?What’s in it for me?

• Recognition – What’s in it for me? Recognition – What’s in it for me? – Asked by both the volunteer and the Asked by both the volunteer and the

corporationcorporation– Volunteers want to make a differenceVolunteers want to make a difference

• Need short term resultsNeed short term results• Want meaningful workWant meaningful work

– CorporationsCorporations• SameSame• Prestige that comes with their recognized employeePrestige that comes with their recognized employee• Improved service through ownership and intimate Improved service through ownership and intimate

knowledgeknowledge• familiarityfamiliarity

How do we get started?How do we get started?• Cultured relationship – doesn’t just happenCultured relationship – doesn’t just happen

– Large mass to set into motionLarge mass to set into motion

• Seek an opportunity to work together - partnershipSeek an opportunity to work together - partnership– What are their specific goalsWhat are their specific goals– Look for synergiesLook for synergies– Where is each others needWhere is each others need– Can you equate the contribution to a dollar value.Can you equate the contribution to a dollar value.

• Partnerships – Partnerships – – Pancake breakfastPancake breakfast– Training programTraining program– Fire truck restoration projectFire truck restoration project

• Employees need to include in personal Employees need to include in personal development goalsdevelopment goals

Let’s go interactiveLet’s go interactive

• Time to work through specific Time to work through specific examples with the time left.examples with the time left.

• Who is in your neighbourhood?Who is in your neighbourhood?