industry analysis telecom trai

8/10/2019 Industry Analysis Telecom trai

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GROUP NO-5

TOPIC:- TELECOM AND ELECTRONICS INDUSTRY

Unit 1 : I ndustry AnalysisBasics: TELECOM SECTOR

1. NAT

N

The telecommunications industry is at the forefront of the information agedelivering voice,

data, graphics and video at ever increasing speeds and in an increasing number of ways. Whereas

wireline telephone communication was once the primary service of the industry, wireless

communication services and cable and satellite program distribution make up an increasing share

of the industry.

During the late 1990s, the telecommunications industry, experienced very rapid growth and

massive investment in transmission capacity. Eventually this caused supply to significantly

exceed demand, resulting in much lower prices for transmission capacity. The excess capacity

and additional competition led to either declining revenues or slowing revenue growth, which

has led to consolidation within the industry, as many companies merged or left the industry.

The largest sector of the telecommunications industry continues to be made up of wired

telecommunications carriers. Establishments in this sector mainly provide telephone service via

wires and cables that connect customers? premises to central offices maintained by

telecommunications companies. The central offices contain switching equipment that routes

content to its final destination or to another switching center that determines the most efficient

route for the content to take. While voice used to be the main type of data transmitted over the

wires, wired telecommunications service now includes the transmission of all types of graphic,

video, and electronic data mainly over the Internet.

These new services have been made possible through the use of digital technologies that provide

much more efficient use of the telecommunications networks. One major technology breaks

digital signals into packets during transmission. Networks of computerized switching equipment,

called packet switched networks, route the packets. Packets may take separate paths to their

destination and may share the paths with packets from other users. At the destination, the packets

are reassembled, and the transmission is complete. Because packet switching considers alternate

routes, and allows multiple transmissions to share the same route, it results in a more efficient

use of telecommunications capacity as packets are routed along less congested routes.

One way wired carriers are expanding their bandwidth is by replacing copper wires with fiber

optic cable. Fiber optic cable, which transmits light signals along glass strands, permits faster,

higher capacity transmissions than traditional copper wire lines. In some areas, carriers are


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extending fiber optic cable to residential customers, enabling them to offer cable television,

video-on-demand, high-speed Internet, and conventional telephone communications over a

single line. However, the high cost of extending fiber to homes has slowed deployment. In most

areas, wired carriers are instead leveraging existing copper lines that connect most residential

customers with a central office, to provide digital subscriber lines (DSL) Internet service.

Technologies in development will further boost the speeds available through a DSL connection.

Wireless telecommunications carriers, many of which are subsidiaries of the wired carriers,

transmit voice, graphics, data, and Internet access through the transmission of signals over

networks of radio towers. The signal is transmitted through an antenna into the wireline network.

Other wireless services include beeper and paging services. Because wireless devices require no

wireline connection, they are popular with customers who need to communicate as they travel,

residents of areas with inadequate wireline service, and those who simply desire the convenience

of portable communications. Increasing numbers of consumers are choosing to replace their

home landlines with wireless phones.

Wireless telecommunications carriers are deploying several new technologies to allow faster data

transmission and better Internet access that should make them competitive with wireline carriers.

One technology is called third generation (3G) wireless access. With this technology, wireless

carriers plan to sell music, videos, and other exclusive content that can be downloaded and

played on phones designed for 3G technology. Wireless carriers are developing the next

generation of technologies that will surpass 3G with even faster data transmission. Another

technology is called ?fixed wireless service,? which involves connecting the telephone and/or

Internet wiring system in a home or business to an antenna, instead of a telephone line. The

replacement of landlines with cellular service should become increasingly common because

advances in wireless systems will provide data transmission speeds comparable to broadband

landline systems.

PLAYERS OF TELECOM INDUSTRY & YEAR OF ESTABLISHMENT-

1. Bharti Airtel-1985

2. BSNL-2000

3. Vodafone Essar-2007

4. Reliance Communications-1999

5. Idea Cellular-1995

6. Tata Communications-1986

7. Tata Teleservices-1996

8. Aircel-1999

9. MTNL-1986

10.TTML-1998


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2. NATURE OF COMPETITION FROM ECONOMISTS PERSPECTIVE:-

The competitive nature of the telecommunications industry could adversely affect our revenues,

results of operations and profitability.The telecommunications industry is very competitive.

Increased competition could lead to price reductions, declining sales volumes, loss of market

share, higher marketing costs and reduced operating margins. Significant and potentially larger

competitors could enter our markets at any time. For example, wireless providers currently

compete in most of our rural markets. We expect this competition to continue, and likely become

more intense, in the future. We also compete, or may in the future compete, with companies that

provide other close substitutes for the traditional telephone services we provide, like cable

television, VoIP, high-speed fiber optic networks or satellite telecommunications services and

with companies that might provide traditional telephone services over nontraditional networkinfrastructures, like electric utilities.

The economic theory behind competition issues

For a long time government regarded the telecommunication markets as natural monopolies.

Gradually, however, this concept was eroded. Governments came to realize that not all segments

of the telecommunications industry exhibited characteristics of a natural monopoly while at the

same time technological advancements reduced previously prohibitive fixed costs and increases

in demand required the installation of new capacity. The transition to competition Despite market

liberalization, certain characteristics of telecommunications markets have nevertheless favoured

the continued concentration of market power in the hands of incumbents. Some of these include:

Strong network effects that reflect the desire by customers to make and receive calls

from anyone (the value of any-to-any connectivity), causing customers to choose large

networks over smaller networks in the absence of interconnection;

Large sunk costs involved in the construction of essential facilities such as local

networks;

The long legacy of statutory public monopoly in telecommunications which has

afforded the incumbent:

1. Scale and scope economies;2. Benefits of established networks such wide subscriber base, deep pockets and

market experience

In many cases, these barriers to competition are aggravated by the abusive behaviour of

incumbent operators that exploit their position in a market to prevent or reduce competition in

the market. Given the market imperfections and the risks to competition, most governments have


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taken the decision to intervene directly in the market in order to guarantee access to essential

facilities and networks controlled by the incumbent so as to mitigate networks effect and large

sunk costs and to prevent anti-competitive behaviour.

3. MARKET SHARES OF TOP & BOTTOM 3 PLAYERS:-

TOP 3 TELECOM COMPANIES IN INDIA 2013

1) Airtel

189 Million Subscribers

With nearly 200 million subscribers in India, Bharti Airtel has been the number one operator

since a long time. With brand ambassadors from Bollywood to Cricket, to sponsoring the

prestigious Indian F1 Grand prix, Airtel is easily by far the leader in the Indian telecom market

2) Vodafone


Global giant Vodafone holds a strong position in the Indian telecom market. With various

sponsorships and pan-India network, Vodafone is a big telecom player. Also, the "ZooZoo" ad

campaigns have revitalised the brand and made these adorable characters as one of the most

prominent marketing campaigns ever

3) Reliance Communications


Reliance communications have a network spread over 25000 towns and 0.6 mn villages, andover 190,000 km of optic fibre cable systems. Apart from telecom, the company also boasts of

Reliance Digital Big TV

BOTTOM 3 TELECOM COMPANIES IN INDIA-

Aircel and Loop(formerly BPL)

4.CLASSIFICATION OF PLAYERS:-

1. Market leader:-Airtel

2.

Challengers:- Vodafone, BSNL3. Followers:- Idea

4. Nichers:- Aircel,BPL

5.POSITIONING & DIFFERENTIATION STRATEGIES OF KEY
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PLAYERS:-

Brand positioning by Bharti Airtel

Market segmentation

Geographical segment (metropolitans & cities India) Demographic segment - middle income groups

People age group of 20 to 28 year

Target marketing

People who living in cities and towns.

Poor or middle income group people.

Youngsters in big cities.

Businessmen

Positioning

Creating brands (Sharukh khan & Sachin Tendulker) Ads and promotions

Promotion for study of poor childrens.

Marketing mix

Price: low price strategy

Place: maximum outlets and service centers

Product: varieties available for various groups

Promotion: various schemes for pre-paid and post-paid

Brand positioning by Vodafone

Vodafone target the rural India

The main targeted customers of Vodafone are from rural India.

By offering cheap and light mobile sets Vodafone attracts most of the customers of small

villages

and towns.

Offering cheap handsets

Vodafone offers cheap and free connections to all customers.

The cost for these sets was Rs-799-849-1099\set and onward.

Free support and services

In every district and big towns Vodafone opens its service centers to provide better

support and

services.


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Strong logistics and supply chain

Vodafone has a strong logistic and supply all over India.

In every small town the potential customers can easily purchase the Vodafone SIM &

Sets.

Targeting youngsters in metropolitans

Vodafone attracts youngsters by offering colorful handset at very low prices.

Market segmentation

Geographical segment (rural India)

Demographic segment - middle income groups

Target marketing

People living in small towns and villages.

Poor and middle income groups.

Youngsters in big cities.

Businessmen

Positioning

Creating brands

Ads and promotions

Marketing mix

Price : low price strategy

Place : maximum outlets and service centers

Product : varieties available for various groups

Promotion: various schemes for pre-paid and post-paid

Services provided by Bharti Airtel

Mobile services with GSM technology

Fixed-line connections

National and international long distance services

VSAT, Internet services and network solutions

Broadband services

Services provided by Vodafone .

mobile services with GSM technology

fixed-line telephone services

Universal Internetworking

VoIP (Voice over Internet Protocol)

Interactive Television

Visual Communication


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Broadband Portal

PRICING POLICIES:-

To start with, Airtel reviews and monitors its network on a weekly basis. With many

consumers complaining about not having signed up for VAS and still getting their

balance deducted, Airtel has driven the practice of double consent which has resulted in

the number of complaints dropping by 50 per cent. The practice has also led to some

decrease in the revenue figures but as Gopalan explains, "We'd rather if that drop ensures

a reduction in the churn as well. We want to keep our customers." Their single-minded

focus on improving Airtel's network, services and charging over the last 12 months has

indeed led to a significant drop in the churn rate, he says.

After years of youth oriented ads, Airtel came up with both a proposition and a campaign

that addressed its large user base, trying to get lower income consumers, a hitherto

untapped segment to sample its internet offering at a Rs 1 price point. In the meantime,

its youthful appeal has also yielded results among the younger demographic.

Even Vodafone has been making efforts to prove that it really is 'Happy to Help.' It

claims to have added over 10,000 cell sites to the 2G network, and over 6000 to 3G. "We

have substantially improved our voice call experience by reducing call drop rates by over

25 per cent in the last two years," adds Vivek Mathur, chief commercial officer at

Vodafone India.

Leveraging on its social media popularity, Vodafone has used its online presence to

address consumer grievances. "We reply within 20 minutes and resolve the issue in about

five hours," Mathur mentions.

Reliance Communications, or RCom, has announced a partnership with social media firmTwitter to offer 90 days of free Twitter access to all its prepaid GSM subscribers, with an

eye on cricket enthusiasts who keep track of IPL and its participants through Twitter.

Once the pack is activated, the app will work on any GPRS-enabled phone and users will

not have to pay data charges for the three months of the promotional offer. Charges will

apply when external links that appear on the tweets are viewed.

"We are hoping this offer to trigger a significant shift of cricket enthusiasts using

smartphones to our network," Nilanjan Mukherjee, chief revenue officer, wireless, at

Reliance Communications, said. The dual-technology telecom firm had earlier offeredunlimited use of messaging app Whatsapp for Rs 16, aimed largely at college students.

If RCom looks to woo IPL fans, rival Vodafone is targeting people set for summer

holidays by slashing national roaming rates for its pre-paid customers. Vodafone on

Tuesday cut roaming incoming rates to 30 paise per minute for pre-paid customers on its

network and has priced all outgoing local and STD calls at 1.5 paise per second, while

roaming or at home. The roaming plans vary from state to state ranging between Rs 26


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and Rs 47 for one month.

"The new national roaming plan has been specially created for those who tend to travel a

lot on a regular basis. They can now talk more without worrying about high roaming

costs," Vivek Mathur, chief commercial officer at Vodafone India, said. However, the

new roaming plans are not available for Himachal Pradesh, Odisha and J&K.

Vodafone is the second after Aircel to have slashed roaming rates. Aircel introduced one-

nation one-roaming back in January, offering incoming calls while on roaming on Aircel

network for free, and charging local and national voice calling at 1 paisa per second. The

offer price varies from state to state, for instance, a Delhi a user pays Rs 39 a month to

subscribe while a Mumbai user pays Rs 32. Vodafone is also pushing mobile phone users

to try out internet through trial packs that it offers for 2G, at Rs 25, and 3G, for Rs 49. It

launched a high-decibel campaign featuring the Zoozoos during the Indian Premier

League to promote this offer.

The country's largest telco by subscribers and revenue, Bharti Airtel has launched internet

video for Re 1. It offers internet users thousands of videos spanning various genres likemovies, cricket, comedy, devotional, health in Hindi, English and regional languages

through Airtel

Live. Customers will be charged Re 1 per video download and will not have to pay any

data charges. In one of the TV campaigns, a taxi driver shows a video of a Bollywood

song to a customer instead of return `1 in change. Aircel introduced a pocket internet

pack costing Rs 24 valid for a month that allows its customers to experience internet,

apps and social media at less than Re 1 per day.

New entrant Uninor is offering customised recharges to its subscribers who can also avail

additional talktime as bonus whenever they recharge. Called Rocket Recharge, the

scheme uses a system that analyses every individual customer's usage pattern and thenrecommends an ideal recharge amount with an additional bonus ranging from extra talk

time, extra SMSes or a discounted VAS service

TOTAL CAPACITY OF THE INDUSTRY:-

India's telecommunication network is the second largest in the world based on the total

number of telephone users (both fixed and mobile phone).[3]

It has one of the lowest call tariffs inthe world enabled by the mega telephone networks and hyper-competition among them. It has

the world's third-largest Internet user-base. According to the Internet And Mobile Association of

India (IAMAI), the Internet user base in the country stood at 190 million at the end of June,

2013.[4] Major sectors of the Indian telecommunication industry are telephony, internet and

television broadcasting.

Telephone Industry in the country which is in an ongoing process of transforming into next
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generation network,employs an extensive system of modern network elements such as digital

telephone exchanges,mobile switching centres,media gateways and signalling gateways at the

core, interconnected by a wide variety of transmission systems using fibre-optics orMicrowave

radiorelay networks.Theaccess network,which connects the subscriber to the core, is highly

diversified with different copper-pair, optic-fibre and wireless technologies.DTH, a relatively

new broadcasting technology has attained significant popularity in the Television segment. The

introduction of private FM has given a fillip to the radio broadcasting in India.

Telecommunication in India has greatly been supported by the INSAT system of the country,

one of the largest domestic satellite systems in the world. India possesses a diversified

communications system, which links all parts of the country by telephone, Internet, radio,

television and satellite.[5]

Indian telecom industry underwent a high pace of market liberalisation and growth since the

1990s and now has become the world's most competitive and one of the fastest growing telecom

markets.[6][7]The Industry has grown over twenty times in just ten years, from under 37 million

subscribers in the year 2001 to over 846 million subscribers in the year 2011 .[1] India has theworld's second-largest mobile phone user base with over 929.37 million users as of May 2012.[5]

It has theworld's third-largest Internet user-base with over 137 million as of June 2012.[8][9]

The total revenue of the Indian telecom sector grew by 7% to 2832 billion (US$45 billion) for

201011 financial year, while revenues from telecom equipment segment stood at 1170 billion

(US$19 billion).[10]

Telecommunication has supported the socioeconomic development of India and has played a

significant role to narrow down the rural-urbandigital divide to some extent. It also has helped to

increase the transparency of governance with the introduction of e-governance in India. The

government has pragmatically used modern telecommunication facilities to deliver mass

education programmes for the rural folk of India.
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Telephony[edit]
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The telephony segment is dominated by private-sector and two state-run businesses. Most

companies were formed by a recent revolution and restructuring launched within a decade,

directed by Ministry of Communications and IT, Department of Telecommunications and

Minister of Finance.Since then, most companies gained 2G,3G and4G licences and engaged

fixed-line, mobile and internet business in India. On landlines, intra-circle calls are considered

local calls while inter-circle are considered long distance calls. Foreign Direct Investment policy

which increased the foreign ownership cap from 49% to 74%.Now it is 100%. Currently

Government is working to integrate the whole country in one telecom circle. For long distance

calls, the area code prefixed with a zero is dialled first which is then followed by the number (i.e.

To callDelhi,011 would be dialled first followed by the phone number). For international calls,

"00" must be dialled first followed by thecountry code,area codeand localphone number.The

country code for India is 91. Several international fibre-optic links include those to Japan, South
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Korea, Hong Kong, Russia, and Germany. Some major telecom operators in India include Airtel,

Vodafone, Idea, Aircel, BSNL, MTNL, Reliance Communications, TATA Teleservices, Infotel,

MTS, Uninor, TATA DoCoMo, Videocon, Augere, Tikona Digital.

Fixed Telephony

Until the New Telecom Policy was announced in 1999, only the Government-ownedBSNL andMTNLwere allowed to provide land-line phone services through copper wire in India with MTNL

operating inDelhi and Mumbai andBSNL servicing all other areas of the country. Due to the

rapid growth of the cellular phone industry in India, landlines are facing stiff competition from

cellular operators. This has forced land-line service providers to become more efficient and

improve their quality of service. Land-line connexions are now also available on demand, even

in high density urban areas. India has over 31 million main line customers.

Mobile Telephony

In August 1995, Chief Minister of West Bengal, Shri Jyoti Basu ushered in the cellphone

revolution in India by making the first call to Union Telecom Minister Sukhram. Sixteen yearslater 4th generation services were launched in Kolkata.[

With a subscriber base of more than 929 million, the Mobile telecommunications system in India

is the second largest in the world and it was thrown open to private players in the 1990s. GSM

was comfortably maintaining its position as the dominant mobile technology with 80% of the

mobile subscriber market, but CDMA seemed to have stabilised its market share at 20% for the

time being. By May 2012 the country had 929 million mobile subscribers, up from 350 million

just 40 months earlier. The mobile market was continuing to expand at an annual rate in excess

of 40% coming into 2010.

According to data provided byMinister of State for Communications and ITMilind Deora,as of

30 November 2012, India has 736,654 base transceiver stations (2GGSM &CDMA,and 3G).

Of those, 96,212 base transceiver stations provide 3G mobile and data services. Out of India's

640 districts,610 districts are covered by 3G services as of 30 November 2012.

The country is divided into multiple zones, called circles (roughly along state boundaries).

Government and several private players run local and long distance telephone services.

Competition has caused prices to drop and calls across India are one of the cheapest in the

world.[31] The rates are supposed to go down further with new measures to be taken by the

Information Ministry.[32] In September 2004, the number of mobile phone connexions crossed

the number of fixed-line connexions and presently dwarfs the wireline segment by a ratio ofaround 20:1. The mobile subscriber base has grown by a factor of over a hundred and thirty,

from 5 million subscribers in 2001 to over 929 million subscribers as of May 2012. India

primarily follows theGSM mobile system, in the 900 MHz band. Recent operators also operate

in the 1800 MHz band. The dominant players are Airtel,Reliance Infocomm,Vodafone, Idea

cellular andBSNL/MTNL.There are many smaller players, with operations in only a few states.

International roaming agreements exist between most operators and many foreign carriers. The
http://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Copper_wirehttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Jyoti_Basuhttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-29http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-29http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-29http://en.wikipedia.org/wiki/Ministry_of_Communications_and_Information_Technology_(India)http://en.wikipedia.org/wiki/Milind_Murli_Deorahttp://en.wikipedia.org/wiki/Base_transceiver_stationhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/List_of_districts_of_Indiahttp://en.wikipedia.org/wiki/List_of_districts_of_Indiahttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-31http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-31http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-31http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-32http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-32http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-32http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Reliance_Infocommhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/Idea_cellularhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Reliance_Infocommhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-32http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-31http://en.wikipedia.org/wiki/List_of_districts_of_Indiahttp://en.wikipedia.org/wiki/List_of_districts_of_Indiahttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Base_transceiver_stationhttp://en.wikipedia.org/wiki/Milind_Murli_Deorahttp://en.wikipedia.org/wiki/Ministry_of_Communications_and_Information_Technology_(India)http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-29http://en.wikipedia.org/wiki/Jyoti_Basuhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Copper_wirehttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/BSNL


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government allowedMobile number portability (MNP) which enables mobile telephone users to

retain their mobile telephone numbers when changing from one mobile network operator to

another.[33]India is divided into 22 telecom circles:

Telecom circle Wireline subscriber base

in million(May 2012)

Wireless subscriber base

in million(May 2012)

Teledensity

(May 2012)

Andhra Pradesh 2.33 66.6 80.46

Assam 0.20 14.6 47.7

Bihar & Jharkhand 0.56 62.97 48.37

Delhi 2.9 42.95 239.91

Gujarat & Daman & Diu 1.82 54.32 92.56

Haryana

0.59

23.00

90.86

Himachal Pradesh

0.30

7.41

112.29

Jammu and Kashmir 0.20 6.57 56.92

Karnataka 2.48 56.63 98.22

Kerala & Lakshadweep 3.18 34.51 107.85

Kolkata

1.18

25.25

Not available*

Madhya Pradesh &

Chhattisgarh

1.13

53.30

55.38

Maharashtra & Goa 2.64 71.00 96.71*
http://en.wikipedia.org/wiki/Mobile_number_portabilityhttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-33http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-33http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-33http://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-33http://en.wikipedia.org/wiki/Mobile_number_portability


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(excluding Mumbai )

Mumbai* 3.0 35.93 Not available*

North East^**

0.25

8.76

64.74

Orissa

0.40

26.27

64.73

Punjab

1.44

31.17

110.22

Rajasthan 1.14 49.52 73.26

Tamil Nadu(including

Chennai since 2005)[35]

3.16

78.96

118.29

Uttar Pradesh(East)

1.20

77.74

62.65(Combined)*

Uttar Pradesh(West) &

Uttarakhand

0.79 55.12 62.65(Combined)*

West Bengal(excluding

Kolkata)***

0.62 46.79 80.56*

PLANNED FUTURE CAPACITY ADDITIONS:-

The Government approved National Telecom Policy (NTP) 2012, which addresses the vision,

strategic direction, and the various medium- and long-term issues related to the telecom sector,

on 31 May 2012. NTP-2012 is aimed at maximizing public good by making affordable, reliable,

and secure telecommunication and broadband services available across the country. The

objectives of NTP-2012 include the following:

Provide secure, affordable, and high-quality telecommunication services to all citizens.

Strive to create One Nation-One Licence across services and service areas.

Achieve One Nation-Full Mobile Number Portability and work towards One Nation-Free

Roaming.

Increase rural tele-density from the current level of around 39 to 70 by the year 2017 and

100 by the year 2020.
http://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#ref_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#ref_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#ref_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-35http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-35http://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-35http://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#cite_note-35http://en.wikipedia.org/wiki/Telecommunications_in_India#ref_leghttp://en.wikipedia.org/wiki/Telecommunications_in_India#endnote_leg


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Recognize telecom, including broadband connectivity, as a basic necessity like education

and health and work towards 'Right to Broadband'.

Provide affordable and reliable broadband-on-demand by the year 2015 and to achieve

175 million broadband connections by the year 2017 and 600 million by the year 2020 at

minimum 2 Mbps download speed and make available higher speeds of at least 100 Mbps

on demand.

Provide high-speed and high-quality broadband access to all village panchayats through a

combination of technologies by the year 2014 and progressively to all villages and

habitations by 2020.

Recognize telecom as an infrastructure sector to realize the true potential of information

communication technology(ICT) for development

Address right-of-way (RoW) issues in setting up of telecom infrastructure.

Mandate an ecosystem for ensuring setting up of a common platform for interconnection

of various networks for providing non-exclusive and non-discriminatory access.

Strive for enhanced and continued adoption of green policy in telecom and incentivizeuse of renewable resources for sustainability

Achieve substantial transition to the new Internet Protocol (IPv6) in the country in a

phased and time-bound manner by 2020 and encourage an ecosystem for provision of a

significantly large bouquet of services on the IP platform.

Airtel is the one of the largest mobile operator in the world in terms of subscriber base and has a

commercial presence in 20 countries and theChannel Islands.

Its area of operations include:

TheIndian Subcontinent:

Airtel Bangladesh,in Bangladesh

Airtel, in India

Airtel Sri Lanka,in Sri Lanka

Airtel Africa,which operates in 17 African countries:

Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the

Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria,

Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.

The British Crown Dependency islands of Jersey and Guernsey, under the brandnameAirtel-Vodafone,through an agreement withVodafone.

Airtel operates in the following countries:
http://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Indian_Subcontinenthttp://en.wikipedia.org/wiki/Airtel_Bangladeshhttp://en.wikipedia.org/wiki/Bharti_Airtel_Lankahttp://en.wikipedia.org/wiki/Airtel_Africahttp://en.wikipedia.org/wiki/Crown_Dependencyhttp://en.wikipedia.org/wiki/Airtel-Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Airtel-Vodafonehttp://en.wikipedia.org/wiki/Crown_Dependencyhttp://en.wikipedia.org/wiki/Airtel_Africahttp://en.wikipedia.org/wiki/Bharti_Airtel_Lankahttp://en.wikipedia.org/wiki/Airtel_Bangladeshhttp://en.wikipedia.org/wiki/Indian_Subcontinenthttp://en.wikipedia.org/wiki/Channel_Islands


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Country Site Remarks

BangladeshAirtel

Bangladesh

Airtel Bangladesh had about 8 million customers as on

Sep 2013.

[18]

Burkina FasoAirtel

Burkina Faso

Airtel Burkina Faso is the dominant player with

1,433,000 customers representing 50% market share.[19]

ChadAirtel Chad Airtel Chad is the #1 operator with 69% market

share.[19]

DemocraticRepublic of the

Congo

Airtel DRC

Airtel is the market leader with almost 5 millioncustomers at the end of 2010.[citation needed]

GabonAirtel Gabon Airtel Gabon has 829,000 customers and its market

share stood at 61%.[20]

GhanaAirtel Ghana Airtel Ghana had about 1.76 million customers at the

end of 2010.

[21]

IndiaAirtel Airtel is the market leader with almost 193.4 million

customers as on Sept 30, 2013.[22]

Kenya

Airtel Kenya Airtel Kenya is the second largest operator and has 4

million customers.[23]

MadagascarAirtel

MadagascarAirtel holds second place in the mobile telecom market

in Madagascar, has a 39% market share and over 1.4

million customers.[19]

MalawiAirtel

Malawi

Airtel Malawi is the market leader with a market share

of 72%.[19]
http://www.bd.airtel.com/http://www.bd.airtel.com/http://www.bd.airtel.com/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-18http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-18http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-18http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Burkina-Faso/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Burkina-Faso/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Burkina-Faso/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Chad/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Chad/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/DRC/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/DRC/http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.africa.airtel.com/wps/wcm/connect/africaairtel/Gabon/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Gabon/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-20http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-20http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-20http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Ghana/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Ghana/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://www.airtel.in/http://www.airtel.in/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-22http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-22http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-22http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Kenya/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Kenya/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-23http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-23http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-23http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Madagascar/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Madagascar/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Madagascar/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Malawi/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Malawi/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Malawi/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Malawi/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Malawi/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Madagascar/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Madagascar/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-23http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Kenya/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-22http://www.airtel.in/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Ghana/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-20http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Gabon/http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.africa.airtel.com/wps/wcm/connect/africaairtel/DRC/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Chad/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Burkina-Faso/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Burkina-Faso/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-18http://www.bd.airtel.com/http://www.bd.airtel.com/


17/37

NigerAirtel Niger Airtel Niger is the market leader with a 68% market

share.[19]

Nigeria

AirtelNigeria

Republic of the

Congo

Airtel Congo

B

Airtel Congo is the market leader with a 55% market

share.[19]

RwandaAirtel

Rwanda

Airtel launched services in Rwanda on 30 March

2012.[24]

Seychelles

Airtel

Seychelles

Airtel is the leading comprehensive

telecommunications services providers with over 55%

market share of mobile market in Seychelles.[25]

Sierra LeoneAirtel Sierra

Leone

Sri Lanka

Airtel SriLanka

Airtel Sri Lanka commenced operations on 12 January2009. It had about 1.8 million mobile customers at the

end of 2010.[21]

TanzaniaAirtel

Tanzania

Airtel Tanzania is the market leader with a 38% market

share.[19]

UgandaAirtel

Uganda

Airtel Uganda stands as the #2 operator with a market

share of 38%.[19]

Zambia

Airtel

Zambia

Airtel Zambia is the market leader with 69% market

share.[citation needed]

Channel Islands: Airtel Airtel operates in the Channel Islands under the brand
http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Niger/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Niger/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Nigeria/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Nigeria/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Nigeria/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/CongoB/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/CongoB/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/CongoB/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/CongoB/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Rwandahttp://www.africa.airtel.com/wps/wcm/connect/africaairtel/Rwandahttp://www.africa.airtel.com/wps/wcm/connect/africaairtel/Rwandahttp://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-24http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-24http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-24http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Seychelles/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Seychelles/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Seychelles/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-25http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-25http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-25http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Sierra/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Sierra/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Sierra/http://www.airtel.lk/http://www.airtel.lk/http://www.airtel.lk/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Tanzania/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Tanzania/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Tanzania/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Uganda/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Uganda/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Uganda/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Zambia/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Zambia/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Zambia/http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islandshttp://www.airtel-vodafone.je/http://www.airtel-vodafone.je/http://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.africa.airtel.com/wps/wcm/connect/africaairtel/Zambia/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Zambia/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Uganda/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Uganda/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Tanzania/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Tanzania/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-ghanabusinessnews.com-21http://www.airtel.lk/http://www.airtel.lk/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Sierra/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Sierra/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-25http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Seychelles/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Seychelles/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-24http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Rwandahttp://www.africa.airtel.com/wps/wcm/connect/africaairtel/Rwandahttp://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/CongoB/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/CongoB/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Nigeria/http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Nigeria/http://en.wikipedia.org/wiki/Bharti_Airtel#cite_note-Zain.com-19http://www.africa.airtel.com/wps/wcm/connect/africaairtel/Niger/


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Jersey

Guernsey

Vodafone name AirtelVodafone through an agreement with

Vodafone.

Jersey and Guernsey are British Crown Dependencies. They are not independent countries.Therefore, Airtel's countries of operation is considered to be 20.

Networks in the Middle East and Africa

Majority-owned

Minority-owned

Partnernetworks

DR Congo1 Egypt Kenya Kuwait

Ghana Lesotho1 Bahrain

Mozambique1

Qatar2

Libya

Tanzania1 South Africa1 UAE

1Majority stakes held through majority-

owned Vodacom Group

2Effective ownership is not majority, but

full control exercised by the group.

Networks in the Americas
http://www.airtel-vodafone.je/http://www.airtel-vodafone.je/http://www.airtel-vodafone.je/


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Minority-owned Partner

networks

USA1

Chile2

1Verizon Wireless

2Entel PCS (Partner)

Networks in Asia-Pacific

Majority-

owned

Minority-

owned

Partner networks

Australia Fiji Afghanistan Armeni

a

India

Azerbaijan

Hong

Kong

New

Zealand

Malaysia Samoa

Singapore Sri
http://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/Verizon_Wireless


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Lanka

Taiwan Thailan

d

Turkmenistan Uzbeki

stan

Networks in Europe

Majority-

owned

Partner networks

Albania Austria Belgium

Czech

Republic

Bulgaria Channel

Islands

Germany

Croatia

Cyprus

Greece Denmark Estonia

Hungary Finland Faroe

Islands

Ireland Iceland Latvia
http://en.wikipedia.org/wiki/Vodafone_Albaniahttp://en.wikipedia.org/wiki/Vodafone_Albaniahttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Germanyhttp://en.wikipedia.org/wiki/Vodafone_Germanyhttp://en.wikipedia.org/wiki/Vodafone_Greecehttp://en.wikipedia.org/wiki/Vodafone_Greecehttp://en.wikipedia.org/wiki/Vodafone_Hungaryhttp://en.wikipedia.org/wiki/Vodafone_Hungaryhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Hungaryhttp://en.wikipedia.org/wiki/Vodafone_Greecehttp://en.wikipedia.org/wiki/Vodafone_Germanyhttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Albania


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Italy Lithuania Luxembour

g

Malta

Macedonia

Norway

Netherlands Russia Serbia

North

Cyprus

Slovenia Sweden

Portugal Switzerland Ukraine

Romania

Spain

Turkey

UK

TRENDS IN DEMAND-SUPPLY:-

Demand Analysis:

The majority of the Indian population is in the age group of 15-64 years. Mostly users of

mobile phones belong to this category of age. Hence, Indian holds a great potential

market for telecom service providers. Even young generation of India is attracted more

and more towards cell phones and this has become a trend and need of even small

children in India. This assures a high growth in this industry in future.

Most of the service providers have covered majority of the urban population of India. But
http://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Vodafone_Maltahttp://en.wikipedia.org/wiki/Vodafone_Maltahttp://en.wikipedia.org/wiki/Vodafone_Netherlandshttp://en.wikipedia.org/wiki/Vodafone_Netherlandshttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_UKhttp://en.wikipedia.org/wiki/Vodafone_UKhttp://en.wikipedia.org/wiki/Vodafone_UKhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/Vodafone_Netherlandshttp://en.wikipedia.org/wiki/Vodafone_Maltahttp://en.wikipedia.org/wiki/Vodafone_Italy


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many far fledged villages of India still need to be connected through mobile phones. The

untapped rural population of India is a huge proportion of the 72.2% total rural

population of India. Also, the demand for telecom service in rural people is increasing

day by day. This further ensures growth in the industry.

Indian telecom continues to register a significant growth each year. This has been due to

the impact of economic reforms and pro-active policies of the government. The growth of

wireless services has been phenomenal, with wireless subscribers growing at a compound

annual growth rate (CAGR) of 87.7 per cent per annum since 2003. The share of private

sector in total telephone connections is now 77% per cent as per the latest statistics

available for Year 2011 as against a meager 5% in 1999.

It is also envisaged that internet and broad-band subscribers will increase to 50 million

and 25 million, respectively, by 2014. As per the latest available statistics for September

2010, about 12% villages have broadband coverage.

Foreign direct investment (FDI) is one of the important sources to meet the huge funds

that are required for rapid network expansion. The FDI policy provides an investor-friendly environment for the growth of the telecom sector. The policy of the Government

of India is to strive to maximize the developmental impact and spin-offs of FDI. At

present, 74% to 100% FDI is permitted for various telecom services. The total FDI equity

inflows in telecom sector have been 1451 million USD during 2009-10.

Supply Analysis

Degree of Concentration : The telecommunications industry is a vast one with a large

number of private players who are constantly bringing down the cost to consumers

thereby making services more affordable and helping improve life in general and

business in particular. On the Indian business scene are successful government owned

institutions like MTNL and BSNL on the one hand, and even more successful and

aggressive players like the Tatas and Reliance on the other. Competition has just begun

and is heating up every day with either lowering of tariffs or introduction of newer and

improved services to keep a larger share of the market. Reliance, for instance, has been

one of the recent, more aggressive players in the telecom business when it introduced a

wireless phone in the market for as low as Rs. 500.

Ease of entry: Friction exists between existing players and the newer entrants, as also

between the providers of services based on different technologies (CDMA Vs Cellular).

The same needs to be resolved with government intervention through the regulator in

order to further improve the services. The telecom sector today is not a small one andcovers various services and many players within each service. One of the most vibrant

developments in telecommunications has been Cellular telephony a technology that

gives us the power to communicate anytime and anywhere. This segment, a part of the

broader telecommunications industry, has today spawned an entire industry in mobile

telecommunication. Mobile phones today are an integral part of growth, success and

economic efficiency of businesses.


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The government in India has today recognized, providing world-class

telecommunications infrastructure as the key to rapid economic and social development

of the country. Although the industry requires huge capital investments and due to high

entry barrier the sector is monopolized by small number of players.

Industry capacity: Conservative estimates put a tag of a 3% increase in the growth of

GDP for every 1% rise in the tele-density in the nation. Accordingly, this sector has

received a great thrust from the government for investments and development.

In spite to huge demand matched up by the service providers there is mismatch between

demand and supply in telecom industry are:

The demand for 3G and 4G spectrum is more among mobile phone service providers in

many states of India but the supply of spectrum by the Government is not meeting the

demand of the service providers. The supply for landline telephones are more but the demand for landline telephones are

getting reduced as a result extensive use of mobile phones and internet calling.

There is a demand for hi-speed internet connection in different parts of the country but

those demands are not met by the service providers in telecom industry and the supply of

broadband connection by service providers are not meeting the demand in market.

The supply of mobile connection by different mobile phone service providers is not

meeting the demand generated by the people in the market.

The demand for manufacturing mobile phones by many mobile phone manufactures is

increasing in India but the various policy of Indian government and restricted supply of

raw materials is not meeting the demand of mobile phone manufacturers. The supply of radio service is more in the country is more but the demand for radio

services has decreased as a result of the involvement of visual media and other forms of

communication.

PROFESSIONAL TRADE BODIES OF THE INDUSTRY:-

A number of positive regulatory changes have driven growth in the sector. The key feature

of Indias regulatory regime is transparency in industry information, an open approach and

encouragement of consultation with stakeholders. The key stakeholders as a part of the

regulatory environment in the telecom ecosystem include the Ministry of Communications

& Information Technology (MICT), Department of Telecommunications (DoT), the Telecom

Commission, the Telecom Regulatory Authority of India (TRAI) and the Telecom Dispute

Settlement & Appellate Tribunal (TDSAT).


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MICT

The MICT is part of the Indian Government. The key departments of the ministry include the

Department of Telecommunications, the Department of Information Technology, and the

Department of Posts

The MICT formulates policies with respect to telecom, post, telegraph and other means ofcommunication

The laws governing the telecom sector include the Indian Telegraph Act, 1885; the Indian

Wireless Telegraphy Act, 1933; and the Telecom Regulatory Authority of India Act, 1997

DoT

The DoT is a part of the MICT. Its key responsibilities include:

Policy, licensing and coordination matters relating to telegraphs, telephones, wireless, data,

facsimile and telematic services and other like forms of communications

International cooperation

Promotion of standardization and R&D

Promotion of private investment

Telecom Commission

The Telecom Commission was set up in 1989 by the GoI to deal with various aspects of

telecommunications

The commission consist of four full-time members that are ex-officio Secretary to the GoI in

the DoT, and four part-time members that are secretaries to the GoI of the concerneddepartments

The Telecom Commission is responsible for policy formulation, licensing, wireless spectrum

management, administrative monitoring of public sector undertakings (PSUs), R&D and

standardization and validation of equipment, among other matters

TRAI

TRAI was established as an independent statutory regulatory authority under the TRAI Act in

1997. The key powers and functions of the authority include:

Recommending the need for a new service provider, and the terms and conditions of license to

a service provider

Ensuring technical compatibility and effective inter-connection between different service

providers

Regulating revenue-sharing arrangements among service providers

Ensuring compliance with the terms and conditions of license


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Setting and enforcing the time frames for providing local and long-distance telecommunication

circuits

Recommending revocation of licenses for non-compliance of their terms and conditions

Facilitating competition and promoting efficiency in the operation of telecommunication

services

Protecting the interests of the consumers

Monitoring the quality of service and conducting periodical surveys

Inspecting the equipment used in the network and recommending the type of equipment to be

used by service providers

Settling disputes between service providers

Advising the central government in matters related to the development of telecommunication

technology and the telecom industry

Levying fees and other charges

Ensuring compliance with universal service obligations

Performing other functions, such as administrative and financial functions, that may be

entrusted to TRAI by the central government, or as may be necessary to carry out the provisions

of the TRAI act

TDSAT

In April 2000, the GoI established the Telecom Dispute Settlement & Appellate Tribunal(TDSAT), as an authority separate from the TRAI to handle disputes in the telecom sector

The functions of TDSAT are to adjudicate any dispute between a licensor and licensee,

between two or more service providers, and between a service provider and a group of

consumers; and to hear and dispose of appeals against any decision or order of TRAI

The appellate tribunal consists of a chairperson and two other members

ONLINE PRESENCE:-

Community Building

You would be living under a rock if you were not aware that Tata Docomo has the largest

community on Facebook for an Indian brand. With more 13 million likes, it is almost three

times ahead of its nearest competitor Idea Cellular, which has close to 4.5 million people in its

community.
http://www.socialsamosa.com/2013/01/strategy-review-for-tata-docomo/http://www.socialsamosa.com/2013/01/strategy-review-for-tata-docomo/


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Following them are Aircel (4.1m), Airtel (2.3m), Reliance (1.2m) etc.

Interestingly, if you look at the actual subscriber stats, Airtel and Vodafone are the biggest

players in the mobile industry but they dont have as many Facebook fans as their competitors.

Amongst these telcos, the fastest to grow is Loop Mobile and is one of the smallest as well. It

went on to add 116k people in the last 30 days, displaying a growth of 78%! Guess the brand hasstarted to realize the importance of social media and is pulling out all stops to expand itself?

How have they attracted so many users? Without inside info its difficult to tell but a sustained

strategic advertising campaign on Facebook could explain the sudden increase in fans. On

Twitter, Tata Docomo again holds reign with 68k followers. However, unlike Facebook,

Vodafone and Airtel have a following better than the rest. They boast of 64k and 32k followers

respectively.


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Reliance Mobile (16k) and Aircel (19k) are the fastest growing telcos on Twitter as they have

gained 78% and 50% of their followers in the last 30 days we looked at. The poorest performers

on Twitter are Loop Mobile, BSNL, Uninor and MTS India. But any social media marketer

worth his salt will tell you how important Twitter is for a telecom brand. Twitter is like the

venting channel where people crib about bad service and more often than not in India, it is a

telco at the receiving end!

So if you dont have a good enough presence over there, you are doing yourself a great

disservice.

As far as YouTube is concerned, only the big players are getting the most views. The smaller

players like Loop and Uninor are failing terribly at building a good YouTube subscriber base.

Community Engagement

In my observation, self-promotional updates received the lowest engagement from the

community. While updates about celebs and brand ambassadors or even random funny updates

received a good number of traction.


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Source: UnmetricSocial Media Analytics Tool

As expected, Tata Docomo has the maximum engagement in terms of Likes, Comments and

Shares for its updates, but that is natural considering how big its community is. From this data,what surprised me was that Aircel managed to get almost the same traction with a community

third the size of Docomos given their content strategy, it appears Indias obsession with

cricket will never wane.

Maybe Aircel is promoting the updates to increase the reach of its IPL-centric updates. I am

assuming this because all the updates about Chennai Super Kings is getting phenomenal

reception.


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Well, if you look at the graph and think why no other brands have any engagement, then you will

be mistaken. They do have some engagement but since the graph is relative in nature, the data

for Docomo has dwarfed everyone. Except BSNL Mobile, which is seeing no engagement at all.

Its Facebook page is almost dead, which a cynic might add much like its network.

Customer Service

It is nice to see brands with Facebook pages open for posts from others. Not many do, especially

when youre in the service industry, like we saw with the BFSI report. On Facebook, I have

noticed Airtel being super quick with responses and so is Reliance and Tata Docomo.

But for some weird reason, I failed to see fan posts on the wall of Idea and Vodafone even

though both of them allow itperhaps they are somehow hiding the fan posts?

On Twitter, Airtel and Vodafone are the most active ones interacting with people. Earlier in this

article, I had discussed how Airtel and Vodafone are the biggest players in the field but donthave a community as big as Tata Docomo. You can see the difference shining through this graph.
http://www.socialsamosa.com/2013/05/social-media-strategy-review-the-indian-bfsi-industry/http://www.socialsamosa.com/2013/05/social-media-strategy-review-the-indian-bfsi-industry/


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Source: UnmetricSocial Media Analytics Tool

You can see how many queries Airtel and Vodafone handled and compare that with the ones

handled by Tata Docomo. The difference is huge!

Almost all the interaction on Twitter is pertaining to customer service, where a huge majority of

the replies are looking to take the discussion to a different platform, like Email, DM or Phone.

Telcos prefer to solve the problem privately.


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But you have to look at the response time stats to see how effective their customer service

channel is. As you can see in the chart below, Airtel and Vodafone again trump everyone else

here by a long shot. While Vodafone takes a little over 13 hours, Airtel responds within 30

minutes!


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Responding quickly is one thing, but I have seen people often complain about the bot-like

nature of@airtel_presence,lets not forget that a reply isnt necessarily a resolution.

It is disappointing to see Tata Docomo faring below average here. Having the biggest

community amounts to nothing if you are not good at servicing your customers.

However, the biggest culprit here are BSNL Mobile and Loop. Both are scraping the bottom of

the barrel here with not a single reply to customers. They jus t dont like being on Twitter or have

the budget and strategy to make it work, I guess.

Sentiment

On Twitter, sentiment is evaluated by the replies of brands to the tweets. MTS India seems to be

responding to a lot of positive tweets as almost 80% of its replies are to positive tweets.
https://twitter.com/Airtel_Presencehttps://twitter.com/Airtel_Presencehttps://twitter.com/Airtel_Presence


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While Uninor, Aircel and Airtel are the top 3 brands facing negative reaction from Twitter.

Uninor faces the worst here as 40% of the tweets it replies to are negative in nature.

The scenario on Facebook is completely different however. Evaluating the sentiment of fan

posts, it has come to the fore that Airtel and Vodafone face a barrage of abuse and upset

customers from its community, almost 30% of posts are classed as negative.


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There is very little positivity on both Facebook and Twitter for telcos, which some would say is

pretty understandable for the service sector, although few would say that its acceptable. People

dont often mention brands when they are very ecstatic but are quick to voice their displeasure at

the slightest bit of annoyance.


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Some insights

Since most of the posts recorded on Social media platforms are complaints and customer

related issues, out of which maximum complaints are negative, it is important that these posts get

noticed and replied to as and when they are posted.

It is seen that most of these comments get a reply from the CC team to register their number ata link after which an executive contacts that particular number. However, customers would

prefer if their complaint was addressed to with a solution or a relevant piece of information. In

this way customers will feel that the CC team not only understands their issue but also is readily

helpful.

Apart from offers and posts by customers the FB page has nothing much to offer.

Also, there were 2 posts mentioning the lack of visibility of information on Vodafones

website. The website needs to be updated regularly and information needs to be posted in a way

that customers do not find it difficult to search and understand what they are looking for.

Twitter is only a platform where customers post queries and complaints and CC reply to these.

From all the social media channels under consideration it is observed that Vodafone does not

engage in customer communication readily, its presence on these channels is more about

addressing customer complaints.


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industry analysis telecom trai

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