PRODUCT DESIGN PORTFOLIO

2015

Ishita Kumar

Adaptive todifferent environments

Curious to always learn

Open-minded,who believein providing others with their

share of opportunities

Joyful and always approachable

As a person, I am. .

CONTENTS

Materializing - Personal project1.

2.

3.

4.

5.

Visualising - Personal project

Masterclass - Personal project

Harmonising - Team project

Envisioning - Team project - On going

01 A bag that can be adapted to formal as well as casual enviroments.Personal project / 2 weeks

Materializing

Two SidesTarget being the everyday students asthey’re the ones who have this personalityswitch quite often.

EssentialsFor a student, what goes insidethe bag isn’t very permanent.It

varies per day.

Created concepts keeping the user needs in mind driven by the creativity axes.

TOOLS - Fine-liner,alchohol marker

The IdeaA bag that can adapt to a formal

and a casual environment.

A companion that will go any�here with you.

magnets integrated inside the

fabric

colored stiches

3magnets

texturedcolored fabric

zipperopening

net pouch tokeep small

objects

Side 1Features supporting one identityof the bag being the professional.

side zipper to provide easy remove ofsome important items

Quick and easy access of important objects, especially when you’re running late for of�ce!

Blending in with the formal atmosphere

SCENARIO

1.

2.

1.

2.

SCENARIOSide 2Now, some features supportingthe other aspect of the bag beingthe casual one.

Interior being divided into separatesections making organisation easy.

Easy to pack and remove objects if you’re going on a trip with friends!

How vividly the bag matches you’re personality and complement each other’s similar bags

1 2 3 4

OptionsColors, patterns and

customization according toyour personality.

Close to RealityTried rough paper mock-ups for sizes and

proportions. I also then went to a bag maker and understoodhow a bag is made, and brought my design close to reality.

02 A watch for the brand ‘Arnold & Son’dedicated only for women.Personal project / 1 week

Visualizing

About the brand. Arnold & Son is a historic British brandwhich has been re-started by the Swiss watch company operating since 1998.

. Today, the brand maintains a product philosophy, combining traditional, hand-�nished craftsmanship with state-of-the-art technology.

Their Instrument CollectionThis particular collection of watches focused more on

intracacy and inclined more towards the male market,that’s where I got my oppotunity.

Limited Ladies EditionSince Arnold & Son do not particularly targetthe women market, If they have an extension totheir instrument collection,- Increase in the customer type- Spread their existence more- Increase in sales- More innovation and variety

Introducing the OliviaAn elegant beauty dedicated only for women, keepingthe brand’s design language alive.The name stands for

‘symbol of peace’ which re�ects a woman’s personality.

Feeling SpecialThe pacakage is in such a way that when you

buy it, you will feel special while opening,just like how you feel while opening a gift.

"Simplycity is the ultimate elegance"

03 Experience design via ‘Empathy’.Personal project / 1 week

Masterclass - Eleven

A wonderful experience!

CRAIG CLOUTIERArt director

MIKE MCDUFFEEIndustrial Designer

Area of focusA mobile vendor.

Task - to observe, research and document the chosen vendor

EmpathizingObserved several mobile vendors

for consecutive two days.

MEET MY VENDOR

‘Ramdas wants his newspaper arangement to be interactive and appealing also easily portable.’

small space

located ata bus-stop

display on self made table

dif�cult to manage crowd

low visibility

dull display

portability

unsuccessful advertising

Exchange of newspaperwith agent

Stall set upHis workers collect stock

Lunch

Pack and leave3:00 am

4:30 am 6:00 am 12:00 am

6:00 am

His daily routine

His problems

Generating ideas

His problems

Got rewarded for the most‘Elegant and Relevant’ solution

04 Design a dedicated range of food processorfor a south Indian brand.Team project / 4 months

Harmonising

The Team

My Role & LearningsAs a team member, my contribution to the projectwas mostly in the initial phases which was the research and concept generation, also a major part in making the mock up.

We also got an opportunityto visit the factory and conduct a few

ehtnographies in Chennai.

Pune

Chennai

SALES

Market Analysis

26% 32%25%5%

most popular

least popular

expensiveaffordable

Design ResearchFor a starting point, a deep study of the companyand their values were analysed including theirmarket research.

No DifferenceWe understood what a food processor is and

observed that while comparing all,there is not much difference in its architecture.

“I know what to cook, but I want to be fast.”

THE HOME-MAKER

THE LEARNER

THE EXPERIMENTOR

“I love to cook, but i haven’tused a machine.”

“I love to experiment, butI never get it right.”

ObservationsWe conducted an ethnography, observed different

women cooking with food processors and saw whatproblems they faced for our insights.

We observed different users and catego-rized them by giving 3 characters.

Creativitypost it ideation to detailed sketches.Learnt and understood the process.

ExplorationsTeam exploration.We even experimented and cooked

with the Philips and Bajaj food processors in orderto get more realistic and deep insights.

post its - A4 sketches - re�nement

Insights & Axes

vibrates when speed increases

spillage duringpouring

dif�culty incleaning

requires multipleassemblies

The Butter�y - PROCESSOA whole new approach to the food processor, which

will stand out in the market and will focus on theoutcome of the food.

Design FeaturesAs we kept the insights in mind, we tried solving all of those problems by the featuresand exquisite functions of it.

removable base lid to jarfor dough collection

ergonomic placmentof the speed butons

hand manual fortraditional method of kneading

top being theworkspace area

vents integrated on themain body for easy air �ow

storage trayintegrated at the base

How does it work ?Consideration of the technical aspects anddetails, along with the explanation of how the process reduces steps to prepare food.

1 2

43

How to slice a carrot in Processo ?

Place your own bowlonto the base

Push the carrot in the hollow surface

Slide into the jar with thehelp of the pusher

The carrot gets sliced in the jar,and gets collected in your bowl

A 230V motor �xed at the baseattached with a pully mechanism

Customer OrientedButter�y believes in customer loyalty and theirsatisfaction. Hence, giving them variety and options to choose from.

Physically ExploringMade a 1:1 scale mock-up in polyurethane foam.

Flaunt awayAn architecture so adaptive,it can �t into any environment.

I AM CURRENTLY WORKING ON . .

05 Immersion into values of Gracious living and itsinterpretation of bathroom activities in 2035for the brand ‘Kohler’.Team project / ONGOING

Envisioning-

User target - A couple with no kid,having double income.We will provide them with an experience, whichblows them away and make bathing a gracious activity.

Vision 2035 - Self sustainability - Aquiring properties on water - Improved organic lifestyle - Connectivity overload

Bathroom Activities immerse into Gracious Living - Studying the possible activities of bathroom for a couple, and its interpretation in a gracious/specialised livingcondition.

ANALYSING THE KEY ASPECTS

My other worksIn my idle time, I do charcoalpaintings for which no brushor pencil is used. It’s an art which belongs to the northernpart of India.

What my little collection of experiences has transformed me into . .

A con�dent& matured

person

Learnt to plan,execute &

manage time

Ready for my�rst step into

the professionalworld !

Keen on taking up new

challenges

-ISD Rubika International school of design, Pune

-Fergusson College, Pune

-The Heritage school, Pune

Internship (1.5 months)-Papertells, handmade paper factory, Pune

Masterclass - Eleven design - Experience design via empathy

Masterclass - Maria Pires - Textile design

Workshop with Surya Vanka (User experience director at Microsoft)

English (�uent)Hindi (�uent)Rajasthani (beginner)Marathi (beginner)

IDesign winner award for the New-z project

2012 - now

2010 - 2012

2008 - 2010

BACKGROUND

Quick sketches - pen,color pencil,alchohol markerMarker renderingPrototyping

SKILLS - analog

AWARD

CVLANGUAGES

EXPERIENCE

SoliworksRhinoKeyshot

Adobe IllustratorAdobe PhotoshopAdobe Premiere proAdobe In Design

3D 2D

SKILLS - digital

ISD Rubika International school of design, PuneProduct design management - Year 3,20 year old, Indian studentishita.kumar@dskisd.com+91-9970710623

‘Looking for a six months internship.’

English (�uent)Hindi (�uent)Rajasthani (beginner)Marathi (beginner)

Quick sketches - pen,color pencil,alchohol markerMarker renderingPrototyping

Conta� me onishita.kumar@dskisd.com +91 9970710623ishitakumar11