1

SUMMER INTERNSHIP REPORT

ON

SALES AND MARKETING PROSPECTUS

IN BANKING INDUSTRY

PRESENTED BY:-

SAURAV KUMARROLL NOS-178SESSION-11-13

A New Generation Private Sector Bank

2

Incorporated in April 1994. IndusInd Bank has a:- i) network of 180 branches. ii) 378 ATMs. iii) spread over 147 geographical

locations. iv) 28 states and union territories across

the country. CASA:- 2009 2010 %

(increase) 17.61% 20.20%

37%

Objective of project

3

To study the different current & saving bank account in IndsuInd bank.

2.To know the perception of the customers of InduInd bank regarding its products & services.

3. To study brand image of the bank.

4. To increase the business of the bank.

Products & services

4

Personal banking.

Wealth management services.

Corporate banking.

International management.

Types of saving account

5

Indus Classic Savings Account.Indus Easy Savings Account Indus Privilege Savings Account Indus Young SeverIndus Maxima Savings Account

Types of current account

6

Indus Prestige Indus Gold Plus Indus Gold Indus Silver Indus Blue Escrow Indus Freedom

7

Stages of work done

RESEARCH METHODOLOGY

8

Survey method.

Sampling techniques.

Methodology of data collection.

Sample size.

Finding of the project report

9

The strength of IndusInd bank is existing customer base.

General people are not so much aware of IndsuInd bank.

Most of customer are using e-banking products are ATM & mobile banking.

In IndsuInd bank only one personal ATM.

Limitation of project report

10

It was not possible to understand thoroughly about the different aspects of the financial consultant within 60 days.

The time bound period is the major limitation in research projects.

All the finding & conclusion obtained are based on the survey done in the working area within time limit.

conclusion

11

Today nationalized privare & foreign bank are spending much of their advertisement, CRM, & CSR activities.

Though InduInd bank understands all these issues but the pace is very slow for them compare to other banks.

But existing customer are very much satisfied with the services of InduInd bank.

12