indroduction cream bell
TRANSCRIPT
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Devyani Food Industries Pvt. Ltd
Company Profile and Products
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Mr. Ravi Kant Jaipuria Founder Chairman : RJ corp.
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R J corp.• R J corp. is a Rs. 2200 crores,
reputed business conglomerate with diversified business interest in Beverages, Foods, Retail, Real Estate, Hospitality, Education and Institutions
• R J corp. holds the distinction of being the largest franchise of PEPSI, PIZZA HUT, COSTA COFFEE In India
• Some other noticeable and strong brands managed by R J corp. are KFC, BECKS, DPS (Delhi Public Schools)
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Beverage business
• The group manufactures and markets Carbonated and Non-Carbonated Soft Drinks and Mineral Water under the Pepsi brand. The various flavours and sub-brands are Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, Slice Orange, Twister Evervess Soda and Aqauafina.
• The group has in total 18 bottling plants in India & Nepal and is responsible for production, sales & marketing and contributes over 70% of Pepsi sales in India.
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Food chains• The group became the first
franchisee for Yum Restaurants International [formerly known as PepsiCo Restaurants (India) Private Limited] in India.
• YUM owns popular food chains like Pizza Hut and KFC
• The group has exclusive franchise rights of YUM RESTAURANTS for Northern & Eastern India.
• Out of 139 operational Pizza Hut restaurants, the group owns and run 56 Pizza Hut. And 14 KFC in the country
• The group also owns and run 25 Costa Coffee. One of the most popular coffee chains from U. K.
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Education
• The group owns 3 Delhi Public School (DPS), out of which 2 is in Gurgaon and 1 in Jaipur in India.
• Apart from DPS, the group has a JV with (Modern Montessori International ) MMI Singapore to open pre nursery schools in the country
• The group has 51 percent equity in the new entity, Modern Montessori International (MMI)
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Breweries business• RJ corp tied up with
world major brand “In bev” to bring the legend beer Budweiser and Becks in the country
• Inbev has a portfolio of 200 brands. Few have them grown to be iconic like Stella Artois, Leffe, Hoegogarden, Tennenets
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Milk, Dairy and Ice cream business
• R J corp. is also into the business of Production & Marketing of Milk, Dairy products and Ice cream.
• These businesses have its operations in India and Africa.
• While the Ugandan and African operations are managed and run by the Sameer Agriculture and Livestocks Ltd, the Indian operations are run by Devyani Food Industries Pvt. Ltd.
• The two brands for Milk, Dairy and Ice
cream business are Cream bell and Fresh Dairy
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Cream bell
• Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.)
• Cream bell Ice cream is a successful Brand.• Cream bell is amongst the top 5 ice cream
brands of INDIA. • Team Cream bell has wide and in depth
knowledge & understanding of Ice cream, Dairy and Dairy Products.
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Cream bell R&D and Quality control
• Cream bell has a strong team of R&D that constantly work on new product development and improvement on existing products
• The quality compliance ensures that all ingredients to ice cream and packaging undergoes a rigorous quality check before production
• The entire manufactures process also ensure that ice cream is untouched by during its entire manufacturing till it reaches hands of consumers
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1. UP
1.Rajasthan1. MP2. Delhi3. Haryana &
Punjab4. Himachal5. J & K6. Hyderbabad7. GOA8. Part Of
Maharasthra9. Chattisgarh10. Jharkand11. Bihar12. Nepal
Cream bell Distribution
Existing network
New
Planned
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Cream bell brand Innovation
• Cream bell stands for innovation in Ice cream
• And this core philosophy has guided the cream bell brand to strive, conceptualize and launch new & innovative products in this category
• More over, the innovation is not only confined to products but also can be seen in Cream bell packaging, Communications etc.
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Joostick
• “Joostick” as the name suggests is real frozen juice on stick
• Joostick is available in refreshing Nimbu Pani, rejuvenating Pine apple, exotic Strawberry
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Maxxum
• Maxxum is premium ice cream launched in 2 flavours of – Chocolate Vanilla– Chocolate Coffee
• While the “cream” used in Maxxum is made by extrusion process to give a richer and silkier experience, the outer surface is coated with thick layer of premium chocolate
• Maxxum is packed in a flow wrap and further in rich mono carton
Maxxum Coffee
Maxxum Vanilla
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• Cream bell “Doubles” are premium vanilla ice cream layered with popular fruits flavours
• The ice cream coated with fruits makes “Doubles” a lip smacking ice cream
• The “Doubles” range includes – Mango Doubles– Strawberry doubles– Litchi doubles
Doubles
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• “Centre Treat” is range of innovative ice cream with hard and soft centre
• It is one of the most delicious combinations of vanilla / chocolate ice cream dipped in chocolate sauce and crunchies with something interesting inside it
• “Centre” Treat is available in – Hard chocolate centre– Rum soft centre– Orange soft centre
Centre Treat
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Choco
• “Choco” is an remarkably popular product from cream bell kitty
• “Choco” is coated with premium chocolate over vanilla or coffee ice cream
• It is available in 2 mouth watering flavors of – Choco Vanilla– Choco Krunch
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Kulfi
• “Kulfis” from Cream bell are richer, smoother and delicately silkier
• Cream bell offers range of 3 mouth scrumptious kulfis namely – Rose Kulfi– Kewra Kulfi– Pista Kulfi
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Licks
• “Licks” are nothing but highly refreshing ice candies in – Mango, – Orange – Cola and – Lemon Flavours
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Slurpy• “Slurpy” are
flavorsome ice creams cones with mix of Fruits, Nuts and delicious sauces
• Wrapped in a wafer, “Slurpy” is available in 3 inviting range namely– Pista– Chocolate– Butter
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Ripples• “Ripples” are
premium vanilla ice cream that’s decorated up with premium yummy toppings
• The three most liked flavor in “Ripples” are – Chocolate Ripples– Strawberry Ripples– Multi Ripples
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Chops• Cream bells “Chops”
are delicate combination of different flavors of ice cream with plenty of dry fruits on edges
• The two popular range includes– Malai Chop (Rose,
Kesar, Kewra Ice Cream with Pista and Almonds)
– Cassatta Chop (Chocolate, Vanilla , Strawberry with Cashews and Cake)
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Cups
• Cream bells also offers Indian and International favorites in Single serving Cups,
• The Indian range includes – Vanilla, Strawberry, Butter
Scotch, Mango – Kesar Badam, Fruit
bonanza, Mango
• The exotic range in cup is part of cream bell Fantasia
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• Sacch Mucch Aam is real mango on a stick
• One Sacch Mucch Aam is equivalent to one real mango
• Extremely good product for mango lovers
• Available for all12 months
Sacch Much aam
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Party Packs (1+1 free)
• Cream bell party pack is available in 11 popular Flavors in a offer of buy one get one free
• Vanilla• Strawberry• Chocolate• Mango• Pista• Butter scotch
• Vanilla Choco Chip• Kesar badam• Tuti Fruity• 3 in one• Fruit Bonanza
Vol : 700 ml, weight 357 gmPrice Range : Rs 95 to Rs 130
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Premium • Premium, is premium
ice cream • The 900 ml, Premium
is available at Rs 99/- in a premium packing
• Available in 5 exotic flavours– Orange Tang– Chocolate Choco
Chips– Zafrani Pista– Crunchy Butter
scotch– Natural vanilla– Pineapple chocolate– Cashew caramel
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Golden Fantasy (Ice cream cake)
Product– Golden Fantasy is a
premium ice cream cake in which vanilla ice cream is sandwiched between vanilla cakes and strawberry sauce.
– Golden Fantasy is topped with Golden cashew nuts
– Packaging : Mono carton Box
– 1000 ml/525gm
Strawberry sauce
Vanilla ice cream
Golden Cashew Nuts
Vanilla cake
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Black Forest ( Ice Cream Cake)
Product– Black Forest is a
premium ice cream cake, in which vanilla ice cream is sandwiched between Chocolate cakes. And is topped with rich chocolate sauces
– This cake is covered with chocolate flakes..
– Packaging : Packaging : Mono carton Box
– 1000 ml Chocolate
SauceChocolate Cake
Vanilla Ice Cream
Chocolate Flakes
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• Product :
– Belgian Chocolate is Delicious chocolate ice cream with crush of worlds best known BELGIAN CHOCOLATE in its smoothest form
– An international Favorite
– Packaging : Premium Tall Tubs
– Volume : 750 ml
Belgian Chocolate
Chocolate Ice cream
Crushed pieces of Belgian
chocolate
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• Product :
– Choco Coffee Almond Fudge –is full of Almonds, Almonds, Almonds and more roasted almonds swirled with mesmerizing chocolate sauce
– Try for a never before experience
– Packaging : Premium Tall Tubs
– Volume 750 ml
Choco Coffee Almond fudge
Almonds
Chocolate sauce
Chocolate Coffee Ice cream
Chocolate
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• Product :
– Strawberry farm is Fresh and Premium strawberry ice-cream with chock full of ripe strawberry pieces and its seed
– Try out for a never before experience
– Packaging : Premium Tall Tubs
– Volume : 750 ml
Strawberry Farm Premium
Strawberry Ice Cream
Strawberry pieces and tasty
seeds
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King Alphanso
Product – King Alphanso is
Premium Mango ice-cream with chock full of juicy and sweetest pieces of mangoes from Ratnagiri
– Packaging : Premium Flat Tubs
– Volume : 800 ml
Premium Mango Ice creamReal Mango pieces
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Figs n Honey
Product– Figs and Honey is a
blend of premium vanilla Ice cream with real Figs and Natural Honey
– Packaging : Premium Flat Tubs
– Volume : 800 ml
Figs and Vanilla Ice cream
Natural Honey
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Litchi Caramel
Product :– Litchi Caramel is a
rich litchi ice-cream topped with Caramel sauce with chock full of juicy pieces of Litchi
– Truly a Connoisseur delight
– Packaging : Premium Flat Tubs
– Volume : 800 mlLitchi Ice creamAnd caramel sauceJuicy Litchi pieces
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• Cone for Rs. 25/- – Chocolate Coffee Almond
fudge for
• 100 ml Premium Cups for Rs. 20/-– Belgian Chocolate– Strawberry Farm– King Alphanso– Chocolate Coffee Almond
fudge
Fantasia Cups and one
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• Mickey Stick is an innovative Mickey shape ice cream
• Micky Stick is a Premium Vanilla Ice Cream with rich chocolate coating
• This product targets at kids and is launched under Cream bell Disney brand
• Price : Rs 15• Unit : 10 Pcs• Packaging : Flow wrap
Mickey Stick
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Kaccha Aam and Pakka Aam
• Product : Real Alphonso mango pulp mixed with Kachha Aam
• Taste : Un-beatable refreshing taste
• TG : KIDS and Mango lovers
• MRP : Rs 10 only
Pakka Alphonso
mango pulp
Kaccha Aaam
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Product : Fruity Jelly Bits
Blended Vanilla Ice Cream
Succulent pieces of orange, raspberry,
black currant and pineapple fruits
flavored jelly added with cashew nuts smoothened in Vanilla Ice Cream
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CREAM BELL:-India’s Best Ice Cream
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Thanks !