Indoor LBS Navteq Focus On The Indoor

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IndoorLBS presentation at Navteq Developer Day

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<ul><li> 1. Tristian Lacroix IndoorLBS, LLC October 27, 2011The Great IndoorsLBS DEVELOPER DAY: FOCUS ON INDOOR </li> <li> 2. FOCUS ON THE INDOOR Mall Airport Subway Convention Hall Garage Campus Retail Store Casino Stadium95% of consumer purchases are made at brick and mortar locations </li> <li> 3. TIMELINEIndoorLBS has been reporting since 2003. There are at least 100 companies todayworking in indoor location, maps, tracking, and navigation. Consolidation needed? # of companies 2010 2011 2012 2013 2014 2004 2005 20 06 2007 2008 20091999.. 2003 </li> <li> 4. THE BEGINNINGS - 1999 Talented team (Ex-Autodesk Experts) Technology ready? (no indoor position) Devices not ready Consumers not ready Brands/Retailers not ready </li> <li> 5. VERTICALS FOR INDOOR Retail (big box retailers, malls) Travel (airports, subways) Security Safety Enterprise (asset tracking) Universities Entertainment (museums, casinos, arenas) </li> <li> 6. RETAIL Businesses Consumers $500B retail commerce will be Dont want to wait 1+ business conducted on mobile phones by days to receive an eCommerce 2015 purchase they want the 70% of all brand / purchase opportunity to experience it decisions are made in-store (ABI, IDC immediately, and buy it NOW. Retail) Increasingly looking to their Loss of business: mobiles for shopping: finding the 83% of shoppers say they have trouble store, product, deal, directions, finding things while shopping in store. price comparison, etc. Over 20% of shoppers claim they leave a 79% of smartphone owners use store without buying everything on their them to help with shopping list because of difficulty finding items 73% of shoppers with smartphones 87% of retailers see value in using favor using them to handle simple smartphones to drive traffic to the tasks in stores (e.g., finding a product) compared with 15% who store compared with 65% last year favor interaction with an employee (RSR Research)(c) Indoor LBS </li> <li> 7. TRAVEL Improve customer service Way-finding inside terminals (reduce stress) Passengers can plan their time inside airport and get info on gates, shops, restaurants and other services in a fun and interactive way Monetize the opportunity Target layover passengers with offers to buy products or services </li> <li> 8. SECURITY Airportsecurity Federal, state, and local law enforcement Parolee tracking(c) Indoor LBS </li> <li> 9. SAFETY DHS Geospatial Location Accountability and Navigation System for Emergency Responders (GLANSER)(c) Indoor LBS </li> <li> 10. ECOSYSTEMAppMap ServerAPIAdsMapLocation </li> <li> 11. SOLUTION COMPONENTS Location Indoor Map App Store Inventory Content Analytics(c) Indoor LBS </li> <li> 12. COMMERCIAL SOLUTION EXAMPLE:End-User gets an app with: Customer (Retail Store) gets: Recipes Happy customers Shopping List In-store ad network Product Recommendations Fill brands need to connect with shoppers Product Search (drive a product into shoppers shopping list) Store Map Analytics Turn-by-turn Routing Coupons/Offers This solution is another way that Schnucks can help ensure every visit to our stores is a spectacular shopping trip.(c) Indoor LBS </li> <li> 13. CUSTOMER ADOPTION </li> <li> 14. BIOTristian E. Lacroix is the Managing Partner, VP Marketing &amp;Business Development, at IndoorLBS, LLC. He has over 10years of business development, marketing, and salesexperience. He has worked for international Fortune100/500 brands and is applying LBS technology to helpthem better engage with the consumer.IndoorLBS, LLC is a consulting company doing research,product &amp; business development, and go to marketrelated to location-aware technologies and solutions.tristian@indoorlbs.com </li> </ul>

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