indoor lbs. [email protected]@indoorlbs.com 646.244.2731 san francisco, ca
TRANSCRIPT
Indoor LBS
Market Opportunity
$0
$1
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2004 2005 2006 2007 2008 2009 2010
Dol
lars
in B
illio
ns
Sensors
Active RFID
Personnel
Source: On World, VDC and Harbor Research
$8B
Potential Multi-Billion Dollar
Market in 5 years
$4BReal-Time Location Systems (RTLS) market = $1.25-$1.6 billion by 2010 (IDTechEx Ltd & Yankee Group)
Indoor LBS / RTLS Market Opportunity
Indoor LBS / RTLS Applications• People and Mobile Asset Tracking & Management
– Health care, manufacturing & supply, industrial processes• Security
– Emergency Management & Rescue• Personal and Public Safety
– Child, offender tracking; staff monitoring, safety & guidance• Advertising / Marketing
– Retail & Shopping• Navigation / Tour Guides• Entertainment
– Location-based games, virtual reality• Educational
– Location-based media• Military
Health Care: Patient and Asset Tracking / Monitoring
Source: Sonitor
Asset Tracking & Management
30 million bags lost by airlines globally in 2005 (240,000 never returned to owners)
$2.5 billion that airlines spent returning lost luggage (up from $1.6 billion in 2004)
Emergency Management
Source: Rosum Source: Directions Mag (Zlatanova)
Security: Location-Based Network Access
Source: AeroScout
Personalized Shopping Assistant
Source: The Future Store
Advertising: Retail & Shopping
Source: BLIP systems
Navigation Guides & Conference Assistance
Source: NearspaceSource: YDreams
Entertainment & Education
Source: YDreams Source: LessWire
WiFi “Locate Me” Consumer Apps
Source: Navizon
Source: Skyhook Wireless
Skype E911 Plug-in
Source: Loki
Wi-Fi Coverage & Proliferation
Source: Torrens
Positioning Technologies
Source: Kolodziej, Zlatanova
GPS Telecom Rosum Rosum AeroScoutAeroScout AetherWireAetherWire
Deployment Deployment Range Range
Global Wide area Metro area Building Building
Position Position CalculationCalculation
Mobile device
Network Mobile device
or Network
Network Network
Position Method Position Method TOF lateration
Triangulation, Cell-ID
Multi-lateration
TDOA or RSSI
Multi-lateration
RF Signal UsedRF Signal Used GPS Cellular Terrestrial broadcast TV
802.11 UWB
TransmitterTransmitter 28 satellites
Cell phone TV towers Active RFID tags or WiFi
devices
“Localizer”
ReceiverReceiver Commodity Receivers
Cell tower Rosum RTMM chipset
AeroScout Location Receiver (TDOA)
“Localizer”
AccuracyAccuracy 3-65ft /1-20m
(outdoors: 10ft / 3m)
Triangulation: 65-656 ft / 20-
200m;
Cell-ID: 165ft-0.6mile / 50 m-
1Km
98-164ft / 30-50m
(outdoors: 16ft / 5m)
3.3-16 ft / 1-5 m
1-5 cm
Geolocation Methods