MARKET TRENDS & EXAMPLES

Indoor 3D, Cape Town Dec 2013Tristian LacroixIndoorLBS

FOCUS ON THE INDOOR

Mall Airport Subway

Convention Hall Garage Campus

StadiumRetail Store Casino

RETAILBusinesses $500B retail commerce will be

conducted on mobile phones by 2015

70% of all brand / purchase decisions are made in-store (ABI, IDC Retail)

Loss of business: 90% of shoppers say they have

trouble finding things while shopping in store.

Over 20% of shoppers claim they leave a store without buying everything on their list because of difficulty finding items

87% of retailers see value in using smartphones to drive traffic to the store compared with 65% last year (RSR Research)

(c) Indoor LBS

Consumers Don’t want to wait 1+

business days to receive an eCommerce purchase – they want the opportunity to experience it immediately, and buy it NOW.

Increasingly looking to their mobiles for shopping: finding the store, product, deal, directions, price comparison, etc.

79% of smartphone owners use them to help with shopping

73% of shoppers with smartphones favor using them to handle simple tasks in stores (e.g., finding a product) compared with 15% who favor interaction with an employee

TRAVEL Improve customer service

Way-finding inside terminals (reduce stress) Passengers can plan their time inside airport and

get info on gates, shops, restaurants and other services in a fun and interactive way

Monetize the opportunity Target layover passengers with offers to buy

products or services

EXAMPLE PROJECT – AIRPORT

Goals: Airport wanted new revenue sources from

its retail stores within the airport Indoor location services for airport users

(restaurants, parking, car rentals, customer loyalty program)

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USE CASE: AUTO–WAYFINDING

(a)  Auto wayfinding features (i)  Geo-fencing – a virtual perimeter that triggers an alert when

you pass through it. For purposes of this project geo-fencing can be utilized via a call to action message to the user.

(ii)  WiFi location technologies *** See next slide (also presented in original presentation). Our technology uses these sensors together with a WiFi signal map to estimate the position

of the user. No additional infrastructure needed - 100% software solution (no hardware needed)

(b)  Explain the technology required for each *** Today’s smart phones are equipped with several motion sensors (accelerometer, gyroscope,

magnetometer, altimeter, etc.), WiFi, and Bluetooth

(c) Describe the accuracy of the auto way-finding solution (i)  Where am I? Accuracy 2-5 m (Android); 10-20m (iPhone)

(ii)  Show me the way: depends on map data: CAD/spatial files include scale, distances, etc. Data freshness/updates.

INDOOR LOCATION TECHNOLOGIES

7

Indoor positioning with GPS not possible since satellite signals are not available indoors.

Today’s smart phones are equipped with several sensors (accelerometer, gyroscope, magnetometer, altimeter, etc.).

The solution uses these sensors together with a WiFi signal map to estimate the position of the user.

No additional infrastructure needed - (100%) software solution. Accuracy 2-5 m (Android); 10-20m (iPhone)

SensorFusion

Sensor 1

Sensor 2 Position

WiFi

…………

Indoor Map

INDOOR LOCATION TECHNOLOGIES

8

A gyroscope can be used to either measure, or maintain, the 3D orientation of a device.

The accelerometer can measure the magnitude and direction of the acceleration, and can be used to sense the orientation of the device

A Compass tells the phone’s orientation relative to that derived from the earth’s magnetic field

An altimeter or pressure sensor can be used to locate the user on a certain floor or level of a building

Sensor fusion algorithm are able to fuse signals from the following mobile embedded sensors (9 axis + pressure sensor) and WiFi and Bluetooth 4.0 modules

Indoor WiFi signalsUse of WiFi fingerprinting.

Indoor Bluetooth signals provided by beaconsCheap to deploy, small in sizeBattery operated beacons with an autonomy of 1.5 years

REVENUE GENERATION OPPORTUNITIES Transaction fees Advertising/sponsorship Third party vendors e.g. hotels/services Loyalty membership fees

Indoor Location Providers

Indoor Location Providers

Indoor Map Providers

Indoor Map Providers

App DevelopersApp Developers

Content ProvidersContent

Providers

Indoor Analytics Providers

Indoor Analytics Providers

SOLUTION COMPONENTS

Store Inventory

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IBEACONS

Beacons use bluetooth 4.0, LE to enable proximity triggers ranging from approx. 5cm to 70 meters.

Apple created the ibeacon API in iOS7 for developers to use, to enable these proximity services within applications.

Bluetooth 4.0 is increasingly included in Android phones such as the HTC One and the Samsung Galaxy SIII and upward. Since Android Jelly Bean (4.3), Google has included support for BLE signaling industry support for the technology.

IBEACONS AT APPLE STORES

iBeacon offerings allow a retailer or brand to introduce hyper location messaging and interactivity

Beacons can be used for entry/exit messaging, check-out notifications, in-aisle promotional targeting

IBEACONS BRING APPLE STORES TO LIFE

IBEACONS AT MACYS USING SHOPKICK

IBEACONS AT MACYS USING SHOPKICK

WHY IT IS IMPORTANT

As indoor location gains traction in the Marketplace, bluetooth 4.0, LE completely redefines the user experience for contextual engagement.

Offering a personalized, relevant, and intuitive experience to engagement will revolutionize verticles from healthcare to retail.

Increased optimization reveals more opportunities for increased revenue.

Will be offered “as a service”, in addition to hardware and integration costs.

LinkedIn Group

INDOOR LBS MARKET ADOPTION

Customers want “cool” technology

Customers want solutions and convenience

2013

Thank you

Email: tristian@indoorLBS.com