indonesia’s digital creative profile & opportunities indra purnama bandung digital valley...
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Indonesia’s Digital Creative Profile & Opportunities
Indra PurnamaBandung Digital Valley
Bilpen NainggolanPT. Telekomunikasi Indonesia
Market Profile
the size
ID
PH
VN
MY
THSG
More than half of Indonesia’s Internet Users are younger than 20 years old
Twitter User
Mobile Internet
Facebook User
Internet User
Middle Class
Mobile Users
Population
29
45
63
75
156
200
240
Internet Users in SEA Indonesia’s Key Figures
Source: TechinAsia, November 2013
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160
20
40
60
80
100
120
8 11.216 20 20
2530
42
5563
74.683.6
94103
the growth driver
20% Y-Y Growth 30% Penetration
mobile internet
Feature Phones
Smart Phones
TabletGaming Devices Media Players
AndroidBlack berry
Windows
IOS
Source: www.emarketer.com & IDC Indonesia
mobile behavior
Shopping
Social Gatheirng
Bathroom
Commuting
Family Time
Watching TV
Waiting
Lying in Bed
5
5
6
14
17
29
35
69
Local Search
Shopping
Games
Information
Entertainment
Social Media
6
8
12
14
16
20
24
Printed; 24
Radio; 28
Desktop; 59
TV; 80
Mobile; 106
Media Consumption (Minutes / Day)
Where to Access Mobile (%)
Activities (%)
Source: inMobi
digital [un]divide
GeographicPromising market is now shifting to eastern region
DemographicLow-End users could spent up to 30% of their salary for mobile services
e-commerce market
2013 2016
4.6
8.7
2013 2016
1.8
4.5 70% of Indonesian online users intend to make an online purchase
Buyer (Million) Trx (US$ Billion)
Source: eMarketer,March 2013
ecosystem & key players
startup communities
industry’s associations
software content animation digital creative
game telematics e-commerce
ICT incubators
i2TY
Corporation
Venture Capital
University
Government
venture capitals
enterprise initiatives
Telco Operator Mobile Operator Mobile Operator
Bank Consumer Corporation
opportunities
#1: Payment Solution
Bank Transfer; 57%
Cash on De-livery; 28%
Others; 8%
Credit Card; 7%
Credit Card
Bank Account
Mobile Account
Population
14.7
60
200
240
Payment Method for e-commerce
in Million
Source: Indonesia Credit Card Association, 2013, VelaAsia
in search of Indonesian Paypal
Bank
Payment Gateway
Telco Operator
#2: Solution for Low-End Users
The only touch point is Mobile Phone
Feature-phone optimized apps
• SAAS is now only feasible to SME
• 40 Million SMEs in Indonesia
• Represents 99% of all companies
• Retail sales US$ 134 Billion
#3: software as a service
• E-commerce market size will be US$ 4.5 Billion in 2016
• No dominant player yet• Vertical e-commerce is
believed to have a good opportunity in Indonesia.
#4: [vertical] e-commerce
regulations
related regulations
• Law of The Republic of Indonesia No. 11 / 2008Electronic Information & Transaction
• Government Regulation No. 82Implementation of Electronic System & Transaction
• Draft Government Regulation – Electronic Commerce Ministry of Trade
• Draft Government Regulation – Foreign Investment – Ministry of Trade
