indonesia mobile messenger apps 2014
TRANSCRIPT
Indonesia Mobile Messenger App 2014
MOBILE MESSENGER BEHAVIOUR
40 average daily time spent on mobile apps by smartphone users
minutes
Average Time Daily
Source: Nielsen – Jakarta Post June 2014
23 minutes Blackberry Messenger
6 minutes Whatsapp
-na- Facebook Messenger
5 minutes Line
-na- WeChat
Driving factors of
mobile messaging adoption
24%
32%
35%
43%
61%
16%
24%
23%
50%
69% Staying In touch with
Friends
Photo Sharing
Cost
Sticker
Group
messaging
Top Reasons for Using Messaging App
Top Reasons that Influence Download
Source: Statista June 2014
PREFFERED MOBILE MESSENGER
Message Friends
Source: Statista 2014
6% Google Hangouts
76% Blackberry Messenger
61% Whatsapp
35% Facebook Messenger
35% Line
10% Yahoo Messenger
9% Facebook Messenger
11% WeChat
Message Family
Source: Statista 2014
5% Google Hangouts
68% Blackberry Messenger
51% Whatsapp
23% Facebook Messenger
25% Line
53% Yahoo Messenger
11% Facebook Messenger
9% WeChat
Message Co-Worker
Source: Statista 2014
6% Google Hangouts
59% Blackberry Messenger
48% Whatsapp
19% Facebook Messenger
24% Line
11% Yahoo Messenger
8% Skype
9% WeChat
Group Chat
Source: Statista 2014
4% Google Hangouts
55% Blackberry Messenger
40% Whatsapp
15% Facebook Messenger
13% Line
3% Yahoo Messenger
3% Skype
0% WeChat
Stickers & Emoticon
Source: Statista 2014
1% Google Hangouts
49% Blackberry Messenger
43% Whatsapp
15% Facebook Messenger
40% Line
4% Yahoo Messenger
3% Skype
13% WeChat
Game
Source: Statista 2014
0% Google Hangouts
0% Blackberry Messenger
0% Whatsapp
0% Facebook Messenger
28% Line
0% Yahoo Messenger
0% Skype
1% WeChat
Send Photos/Video
Source: Statista 2014
4% Google Hangouts
70% Blackberry Messenger
61% Whatsapp
28% Facebook Messenger
31% Line
5% Yahoo Messenger
9% Skype
9% WeChat
Most User Messenger App
Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat
(April 2014)
63 million Blackberry Messenger
32 million Whatsapp
29.9 million Facebook Messenger
30 million Line
24,7 million WeChat
Compiled by Chris Adinugroho
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