indonesia kitchen appliances market forecast 2021 - brochure

I n d o n e s i a K i t c h e n A p p l i a n c e s M a r k e t B y P r o d u c t S e g m e n t , C o m p e t i t i o n

F o r e c a s t & O p p o r t u n i t i e s , 2 0 1 1 - 2 0 2 1

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

T a b l e o f C o n t e n t s

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S No. Contents

1. Product Overview

2. Research Methodology

3. Analyst View

4. Global Kitchen Appliances Market Overview

5. Indonesia Kitchen Appliances Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

5.2.1. By Product Segment (Large Kitchen Appliances vs. Small Kitchen Appliances)

5.2.2. By Company

5.2.3. By Region

5.3. Market Attractiveness Index

6. Indonesia Large Kitchen Appliances Market Outlook




6.2.1.By Product Segment (Gas Stoves, Oven (Built In), Hoods, Dishwashers, Hobs and Microwave Ovens)

6.3. Pricing Analysis

7. Indonesia Gas Stoves Market Outlook



S No. Contents


7.2.1. By Point Of Sale

8. Indonesia Ovens (Built In) Market Outlook





9. Indonesia Hoods Market Outlook





10. Indonesia Dishwashers Market Outlook





11. Indonesia Hobs (Induction Cooktop) Market Outlook




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S No. Contents Page No.


11.2.1. By Point Of Sale 62

12. Indonesia Microwave Ovens Market Outlook 63


12.1.1. By Value & Volume 64

12.2 Market Share & Forecast

12.2.1. By Point Of Sale 66

13. Indonesia Small Kitchen Appliances Market Outlook 67




13.2.1.By Product Segment (Electric Cooker, Electric Kettles, Coffee & Tea Makers & Others)

70

13.3 Pricing Analysis 72

14. Indonesia Electric Cookers Market Outlook 73




14.2.1. By Point of Sale 75


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S No. Contents

15. Indonesia Electric Kettles Market Outlook




15.2.1. By Point of Sale

16. Indonesia Coffee and Tea Makers Market Outlook



17. Indonesia Other Small Kitchen Appliances Market Outlook



18. Market Dynamics

18.1. Drivers

18.2. Challenges

19. Market Trends and Developments

19.1. Increasing Adoption of Modern Kitchen Appliances

19.2. Availability of Large Product Portfolio at Competitive Prices

19.3. Technological Innovations and Upgradations

19.4. Easy Availability of Kitchen Appliances in Supermarkets/ Hypermarkets

19.5. Increasing Online Platforms and Easy Finance


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S No. Contents

20. Policy & Regulatory Landscape

21. Indonesia Economic Profile

22. Competitive Landscape

22.1. Modena Appliances

22.2. PT. Samsung Electronics Indonesia

22.3. PT. Sharp Electronics Indonesia

22.4. PT Kitchen Art

22.5. PT. Panasonic Gobel Indonesia

22.6. PT. BSH Home Appliances

22.7. PT. Maspion

22.8. PT. LG Electronics Indonesia

22.9. PT Hartono Istana Teknologi

22.10. PT. Star Cosmos

23. Strategic Recommendations

24. About Us & Disclaimer

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K i t c h e n A p p l i a n c e s – P r o d u c t O v e r v i e w

Ovens(Built In)

Hobs (Induction Cooktop)

Gas Stove

Microwave Oven

Hoods

Dishwashers

Electric Kettle

Electric Cooker

Coffee & Tea Maker

Others

Kitchen appliances is a segment in home appliances market.For the study, kitchen appliances have been considered asproducts used for preparing food and beverages, throughconventional and modern sources of energy.

Kitchen Appliances

These appliances are heavier in weight and are generally fixedon the top of kitchen counter

These appliances are handy, convenient and can be placed onthe top of the counter or can be put away in cupboard, etc. foroccasional use

Large Appliances

Small Appliances

R e s e a r c h M e t h o d o l o g y

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Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of kitchen

appliances market in Indonesia. The team has analyzed numerous industry segments and speculated a positive

future for the industry considering factors such as increasing disposable income levels, emergence of new

households, rapid infrastructural developments, expanding distributor network and technological advancements,

increasing demand for convenience food, growing working population, etc. This would enable our clients in

planning their investment decisions and explore growth opportunities in kitchen appliances market in Indonesia.

For the study, TechSci Research gathered information through primary research surveys from various kitchen

appliance companies, distributors and dealers/retailers to collect information regarding Indonesia kitchen

appliances market. We also went through company annual reports and secondary sources to verify the

information. We also put thorough exhaustive search of credible paid databases such as Business Week, Factiva,

Hoovers, etc., including our internal database. Our team of experts has then prudently evaluated all quantitative

and qualitative information and presented the same in chronological order to depict a meaningful and clear

picture of Indonesia kitchen appliances market.

In addition, while compiling data, we have spoken to top industry leaders about the future of the industry over

next 5 years. Furthermore, We have also identified and analyzed all emerging trends, including important drivers

and challenges that the industry is confronting. Moreover, we have presented segmental shares based on our in-

depth analysis of market dynamics, prevalent trends, developments and growth opportunities.

Companies InterviewedModena Appliance, Kitchen Art Appliance, Maspion Group, LG, Panasonic andSharp Electronics

Secondary SourcesBadan Pusat Statistik (BPS), Company Annual Reports, World Bank, CIA, NewsArticles, etc.

I n d u s t r y B r i e f

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Indonesia Kitchen Appliances Market to Grow at CAGR 16% till 2021

Rising disposable income, growing number of nuclear families and increasing demand for convenience cooking to drive Indonesiakitchen appliances market through 2021

According to a TechSci Research report, “Indonesia Kitchen Appliances Market By Product Segment, Competition Forecast andOpportunities, 2011-2021”, kitchen appliances market in Indonesia is projected to grow at a CAGR of over 16% during 2016-2021, on account of rising per capita income, increasing urbanization, growing middle class population base, changingpreferences of consumers and increasing government initiatives to replace kerosene stoves with LPG gas stoves acrosshouseholds. Urban population base in the country stood at 134.86 million as of 2014. On the back of this, Indonesia is emergingas a one of the fastest growing markets for kitchen appliances in Asia-Pacific. Kitchen appliances market in Indonesia is mainlydominated by large kitchen appliances such as gas stoves, ovens (built in), hoods, dishwashers, etc., and these segments areexpected to continue their dominance through the forecast period, on account of increasing adoption of such appliances byyoung working population and high disposable income levels.

Rising sales of kitchen appliances in the country can be attributed to rising internet penetration rates and increasing number ofonline retailers that offer a wide range of products. Consumers can easily compare product specifications, prices and otherfeatures through online channels. Additionally, these channels have eased the buying process for consumers, as they offerdiscounts on different kitchen appliances and trend is expected to continue in the coming years. Few of the leading playersoperating in the country’s kitchen appliances market include Modena, PT Sharp, Samsung Electronics, Panasonic, etc. Moreover,on account of availability of better employment opportunities and enhanced standard of living, people are migrating to Java andSumatra regions of the country, as these regions house major financial, commercial and business corporations of Indonesia.

“Large population base and modest growth in GDP over the last decade is increasing affordability of modern kitchen appliancessuch as hobs (induction cook-tops), electric cookers, microwave ovens, etc., among consumers, as these offer convenient cookingoptions at competitive prices. Indonesia GDP per Capita, PPP stood at USD10,517 in 2014. Expanding upper and affluentcustomer base are continuously upgrading their obsolete kitchen appliances with new, advanced and efficient products. Thispresents kitchen appliance manufacturers with numerous lucrative opportunities in Indonesia.” said Mr. Karan Chechi, ResearchDirector with TechSci Research, a research based global management consulting firm.

https://www.techsciresearch.com/report/indonesia-kitchen-appliances-market-by-product-segment-large-kitchen-appliances-gas-stoves-ovens-hoods-hobs-etc-and-small-kitchen-appliances-electric-cookers-electric-kettles-etc-competition-forecast-and-opportunities-2011-2021/736.html

S a m p l e D a t a - S n a p s h o t

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Indonesia Kitchen Appliances Market Size, By Value

(USD Million), By Volume (Million Units) 2011-2021F

12 3 4 5 7 8 9 10 11 12

35 7 9 11 15 17 19 21 23 25

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Value (USD Million) Volume (Million Units)

5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%

15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Panasonic Kitchen Art Sharp Samsung Modena Others

Indonesia Kitchen Appliances Market Share, By Company, By Value,

2011-20212F

Indonesia Kitchen Appliances Market Attractiveness

Index, By Region, By Value, 2015-2021F

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

5.00%

0.00 1.00 2.00 3.00 4.00 5.00

Sumatra

Kalimantan

Rest of Indonesia

Java

Indonesia Kitchen Appliances Market Share, By Product

Segment (Large Kitchen Appliances vs. Small Kitchen

Appliances), By Value, 2011-2021F

40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%

60% 60% 60% 60% 60% 60% 60% 60% 60% 60% 60%

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Small Kitchen Appliances Large Kitchen Appliances

Indonesia Large Kitchen Appliances Market Share,

By Product Type, By Value, 2011-2021F

5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%

15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Microwave ovens Hobs(Induction Cooktops) Dishwashers

Hoods Oven (Built In) Gas Stoves

Indonesia Large Kitchen Appliances Market Size, By Value (USD

Million), By Volume (Million Units) 2011-2021F

12 3 4 5 7 8 9 10 11 12

3 5 7 9 11 15 17 19 21 23 25

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Value (USD Million) Volume (Million Units)

Indonesia Kitchen Appliances Y-o-Y Growth, By Product Segment (Large

Kitchen Appliances vs. Small Kitchen Appliances), By Value, 2012-2021F

40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%

60% 60% 60% 60% 60% 60% 60% 60% 60% 60% 60%

2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Small Kitchen Appliances Large Kitchen Appliances

R e p o r t O r d e r i n g

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Report Name: Indonesia Kitchen Appliances Market By Product Segment,

Competition Forecast & Opportunities, 2011 - 2021

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TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides

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productivity, and also ensures the creation of high-quality reports. The proprietary forecasting models use various analyses of both

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and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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Disclaimer:The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage ofthe same for purpose other than internal will require prior approval of TechSci Research.

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