indonesia digital landscape · 4% 30% 49% 17% >54 35-54 19-34 13-18 indonesia internet...
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© 2018 GDP Venture. All Rights Reserved.
IndonesiaDigital
Landscape2018
Prepared by Mathew Airlanga
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4%
30%
49%
17%
>54 35-54 19-34 13-18
Indonesia Internet Penetration
Source: Survey APJII 2017 Penetrasi & Perilaku Pengguna Internet Indonesia© 2018 GDP Venture. All Rights Reserved.
143+Million Users
Group Age Penetration
Penetration
% to total
group age
>54 y.o. 4% 15,72%
34 – 54 y.o. 30% 44,06%
19 – 33 y.o. 49% 74,23%
13 – 18 y.o. 17% 75,5%
Highest (79%) penetration
Leading (75%) adoption
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90%
Indonesia’s internet user are on smartphones
Source: Google Temasec e-Conomy 2017 report© 2018 GDP Venture. All Rights Reserved.
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88%Indonesian spent on Apps on daily basis
Source: 2017 AppAnnie Retrospective Report© 2018 GDP Venture. All Rights Reserved.
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Monthly Average Apps Used & Installed
Source: 2017 AppAnnie retrospective Report© 2018 GDP Venture. All Rights Reserved.
Indonesia40 app used80 app installed
App include:• OS• Google services• Play store• Clock app• Calendar app• Other operational
support app
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91%
Indonesia’s smartphone users are running on Android OS
Source: http://gs.statcounter.com/os-market-share/all/indonesia© 2018 GDP Venture. All Rights Reserved.
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Biggest Android Market Globally #1 Average Minutes Android App per day
Source: 2017 AppAnnie Retrospective Report© 2018 GDP Venture. All Rights Reserved.
240 minutes / day
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• Chatting
• Social networking
• Watching movie & listening to music
Top 3 activities
Source: 2017 AppAnnie Retrospective Report© 2018 GDP Venture. All Rights Reserved.
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Source: eMarketeres© 2018 GDP Venture. All Rights Reserved.
Dominate all segments
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3 30,000,000 6,800,000 36,800,000
Top 5 Apps in IndonesiaBased on weekly active users
Android OS iOS
1 44,300,000 8,400,000 52,700,000
2 34,000,000 5,300,000 39,300,000
4 25,400,000 5,800,000 31,200,000
5 23,000,000 5,300,000 28,300,000
Total
Source: AppAnnie© 2018 GDP Venture. All Rights Reserved.
Mostly
used by
13-33 y.o.
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*to communicate with their lecture and university staff© 2018 GDP Venture. All Rights Reserved.
Highlights
LINE is millennial’s main chat platform
WhatsApp is becoming main communicationplatform once reach university* and working environment
For 16-24 y.o – social platform has overtaken search engines as brand discoveries and research channels
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Facebookmain activities
Search
Engage
Engage
Search
Source: eMarketer© 2018 GDP Venture. All Rights Reserved.
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HighlightsOrganic reach are declining due toincreased content competition
Source: Hootsuite, Social Media Trend 2018 Report© 2018 GDP Venture. All Rights Reserved.
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© 2018 GDP Venture. All Rights Reserved.
Mobile-FirstSocial Video
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The explosion of video consumption is driven by
• Smartphones
• Shorter attention spans
• Binge-watching
• The importance of context
• The thrill of novelty
Source: Hootsuite, Social Media Trend 2018 Report© 2018 GDP Venture. All Rights Reserved.
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of video content is the equivalent of 1.8 million words
James McQuivey
© 2018 GDP Venture. All Rights Reserved.
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Source: eMarketeres© 2018 GDP Venture. All Rights Reserved.
3 main factors
• Affordable smartphone
• Better connection
• Shorter attention spans
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80%Growth of internet user have watched a video on Instagram in 2017
4xGrowth of internet user upload video on Instagram in 2017
Source: eMarketer and https://infokomputer.grid.id© 2018 GDP Venture. All Rights Reserved.
Digital Video ViewersApril 2016 – March 2017
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Globally viewing video
through Chat & Social
Media platform is growing
56%of internet user have watched a video on FB in the last month*
* GlobalWebIndex, GWI, Social Q3 2017 ** GlobalWebIndex, GWI, Social Motivation Q3 2017
33%of internet user are using social media to find entertaining content**
© 2018 GDP Venture. All Rights Reserved.
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© 2018 GDP Venture. All Rights Reserved.
Retail andE-Commerce
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FMCG Revenue Sales Growth % (YoY)
2.7 3.3
2.2
9.0 9.5
8.6
7.7
8.6
7.2
Indonesia Modern Trade Traditional Trade
Jan-Sep 2017 Jan-Sep 2016 2016
Indonesia retail sales growth (YoY) is slowing down, almost on par with APAC growth
Source: eMarketer, AC Nielsen, Internal resources© 2018 GDP Venture. All Rights Reserved.
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3.1%
2017 Indonesia E-Commerce sales compare to retail sales
Source: eMarketers, *Telkomsel Indonesia e-Commerce 2017 in numbers report
35mio++ E-Commerce customer based in 2017*
© 2018 GDP Venture. All Rights Reserved.
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50%
*Telkomsel Indonesia e-Commerce 2017 in numbers report
250% active user increased
DAU increased during Harbolnas
© 2018 GDP Venture. All Rights Reserved.
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Cash onDelivery
ATM
Credit Card65.3%Indonesian still prefer COD
10.6%Digital buyer compare to total population 0
5
10
15
20
25
30
35
40
Fashion Electronic &Media
Food &Personal Care
Furiture &Appliance
Toys, Hobby& DIY
35.3%Fashion category sales
Payment Preferences
Source: eMarketer© 2018 GDP Venture. All Rights Reserved.
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Major factors that
trigger Indonesian
shoppers
• Payment options
• Deals
• Free home delivery
Source: eMarketer© 2018 GDP Venture. All Rights Reserved.
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90minutes/monthIndonesian average minutes per month
in shopping apps
#2 Globally
Smartphones offer an intimate, direct channel to consumers, representing
a massive opportunity for brands to reach, influence and convert shoppers
Source: AppAnnie, Retailers:Why Data Should Drive Your Mobile Strategy Report 2017© 2018 GDP Venture. All Rights Reserved.
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Online Travel
© 2018 GDP Venture. All Rights Reserved.
OnlineTravel
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#2Indonesia digital travel growth in Asia Pacific
Source: eMarketer© 2018 GDP Venture. All Rights Reserved.
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14%Digital travel sales contribution to total travel transaction
Desktop / Laptop is still the main preference both research and book
Source: eMarketer© 2018 GDP Venture. All Rights Reserved.
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Highlights
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
Travelloka leading the OTA market with Agoda and Tiket.com following in numbers
of download.
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Highlights
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
In Ride Sharing category, UBER is declining, without additional service (sent, food
services, etc) and massive marketing campaign will make it more difficult for UBER
to compete in the market.
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Highlights
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
Q4 2017 Indonesia Top 5 Travel & Ride Sharing Services
• GRAB leading in downloads
• GO-JEK dominate the usage matrix
• Travelloka lead in duration per session
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Online Travel
© 2018 GDP Venture. All Rights Reserved.
E-Sport andGaming Industry
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Social and casual gaming are transforming the global market
Source: Global entertainment and media outlook 2017-2021© 2018 GDP Venture. All Rights Reserved.
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#1Mobile gaming revenue in SEA
Source: eMarketer© 2018 GDP Venture. All Rights Reserved.
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Highlights
Source: https://www.pwc.com/gx/en/industries/entertainment-media/outlook/segment-insights/e-sports.html© 2018 GDP Venture. All Rights Reserved.
E-Sport streaming advertising revenue to spike and ultimately outperform video internet advertising
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SEA is big E-Sport market
Source: ESL Games© 2018 GDP Venture. All Rights Reserved.
SEA 2017 est
12.5 mio Sports enthusiasts
26.4 E-Sports audience
$33.9 mio worth in 2020
Highlights
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Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
Game category lead the download by huge number
Both casual and more serious game are driving the numbers, mostly driven by:
1. Better network
2. Better and affordable smartphone
Highlights
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Game category lead in 2017
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
Dominated by China Game Publisher
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Online Travel
© 2018 GDP Venture. All Rights Reserved.
Fintech
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Indonesia is the #1 country in Finance App download growth
200%
Source: AppAnnie Financial App Report© 2018 GDP Venture. All Rights Reserved.
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• Mobile credit top up
• Food delivery in on demand payment service
• Transportation (exc highway / tolpayment)
Top 3 Usage of Electronic Money Ownership
Jakpat cashless payment report, based on 2.384respondents© 2018 GDP Venture. All Rights Reserved.
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2017Top Finance Apps in Indonesia
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
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Netzme Netzme is a unique social payment app for
sending and receiving money
OVO
Enourmous growth based on Grab
payment gateway, cashback program
and roumors said that 5% of all Lippo
employee salary in the form of OVO
credit
TELKOMSEL WALLET
Growth expand optimizing enormous
excisting customers and usage
campaign through merchant benefit.
Highlights
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
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Rise of P2P Lending and Cash Loan market
driven by overseas (mainly China) companies’ expansion and supportive
government policies.
In Indonesia, the growth of small start up and need of quick financial solution
also drive the phenomena
Highlights
Source: App Annie Retrospective Report 2017© 2018 GDP Venture. All Rights Reserved.
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