indie game marketing: pemasaran game dengan bujet minimalis
TRANSCRIPT
MARKETINGPemasaran game dengan bujet minimALIS
#indiedev #gamedev #indiegamemarketing #adhicipta
Adhicipta R. Wirawan@adhicipta
Founder & CEO MechanimotionSurabaya
Indie Game Marketing – Contact: [email protected]
INDIE GAME
Agenda1. Mengapa Indie Game Dev. Membutuhkan
Marketing?2. Kapan Marketing harus dilakukan?3. “To-Do List” Indie Game Marketing4.Kesimpulan
Indie Game Marketing – Contact: [email protected]
S1 Jurusan Akuntansi – Fakultas Ekonomi Universitas Surabaya
S2 Magister Akuntansi – Fakultas Ekonomi & Bisnis Universitas
Airlangga
Pendidikan Profesi Akuntansi – Universitas Surabaya
Intellectual Properties for Creative Industry – Ministry of Economy,
Trade, & Industry Japan
Indie Game Marketing – Contact: [email protected]
About Adhicipta R. Wirawan
Adhicipta R. Wirawan 2012-2015
Adhicipta R. Wirawan 2012-2015
Tonton Segera di UseeTV
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
Download Gamenya di: Google Play
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
AYO Segera Download Demo ORBIZ
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
PART 1Mengapa Indie Game Dev.
Membutuhkan Marketing?
Fakta#1
Rata-rata aplikasi baru di Google Play Store adalah 200.000 per bulan
Statista 2015
Indie Game Marketing – Contact: [email protected]
Fakta#2
Hanya 25% iOS indie developersMenghasilkan $30,000
Streaming Colour Studios
Indie Game Marketing – Contact: [email protected]
Fakta#3
Steam Reaches 100 Million Users And 3,700 GamesValve's online platform has added 25 million new accounts since January;
more than 1,300 titles added to Steam so far in 2014.
http://www.gamespot.com
Indie Game Marketing – Contact: [email protected]
“Marketing is one third of yourchance at success.”
- Joost van Dongen, Ronimo Games
Indie Game Marketing – Contact: [email protected]
PART 2Kapan Marketing harus dilakukan?
Marketing = Customer Development
Indie Game Marketing – Contact: [email protected]
Game Design Prototyping Playtest Asset Production Programming Playtest Game Launch
Indie Game Marketing – Contact: [email protected]
Marketing I Marketing II Marketing III
● Landing Page● Facebook Fan Page● Twitter● Youtube● Game Dev. Log
● TIGSource● GamedevID
● Juara 1 UMN PROTO WAR 2014
Studi Kasus Game ORBIZ
● Teaser Video● #screenshotsaturday● #indiedev● #gamedev● IndieDB● Gamejolt● Youtubers Gamers● The Most Innovative
Game IN.GAME 2015● Merit Award – Game
Category INAICTA 2015
● Press Release● Square Enix Collective● Kickstarter● Steam Greenlight
Landing Page ORBIZ
Cara Membangun Interaksi di Media Sosial
DON'T
Spamming screen shoot dulu gan!
KESALAHAN● Karya Anda bukanlah sampah,
jangan malu dan rendah diri dengan karya yg sudah anda kerjakan dengan susah payah.
● Tidak ada hashtag terkait.● Buat kalimat tanya untuk
mengundang interaksi.
DO
Halo temen2 #gamedevid, bagus mana UI yg atas atau bawah? #indiedev #gamedev Detilnya di http://bit.ly/orbizgamejolt
TIPS● Sampaikan salam singkat● Buat kalimat tanya● Berilah hashtag terkait● Bagian akhir kalimat buat CTA (Call
to Action) berupa hyperlink
Indie Game Marketing – Contact: [email protected]
TIPS PEDEKATE dengan Youtubers
● Lakukan pendekatan awal dalam bentuk apresiasi berupa komentar di video channel, twitter, facebook, dll.
● Pelajari profil youtubers dari akun medsos serta video2 yang ia miliki.● Berpikirlah Manfaat apa yg diinginkan youtubers untuk audiensnya.
Jangan egois sekadar ingin di-review.● Jangan kecewa jika pedekate anda gagal, masih ada ribuan youtubers
lainnya.● Berterima kasihlah saat game Anda di-review secara personal
(PM/DM) dan lewat medsos.● Promosikan video review ke fan base game untuk meningkatkan traffic
di channel youtuber tsb.● Lakukan ini semua dengan ketulusan bukan sekadar kebutuhan
Indie Game Marketing – Contact: [email protected]
Hingga saat ini lebih dari 5000 orang mengakses informasi game ORBIZ dan lebih dari 500 orang dari berbagai negara mendownload demo game ORBIZ
Data diolah dari Gamejolt, IndieDB, Twitter, Facebook, dll.
Indie Game Marketing – Contact: [email protected]
Bangunlah Fan Base Sejak AwalDan Mereka Akan Tumbuh Bersama
Game yang akan dirilis
PART 3 “To-Do List” Indie Game Marketing
5 Must-Have Marketing tools kit:
1. Trailer Video2. Screenshots3. Press Release4.Landing Page5. Development Blog
Indie Game Marketing – Contact: [email protected]
Sumber: http://www.indiegamegirl.com
#1 - TRAILER VIDEO
Best Practices:1. 90 seconds or less2. Attention-grabbaing intro3. Music/sound effects4. In-game footage5. Reviews (if possible)6. End with next steps
Indie Game Marketing – Contact: [email protected]
Sumber: http://www.indiegamegirl.com
#2 - SCREENSHOTS
Best Practices:1. High resolution2. Excellent composition3. Well lit4. Engaging scene
Indie Game Marketing – Contact: [email protected]
Sumber: http://www.indiegamegirl.com
#3 - PRESS RELEASE
Best Practices:1. Grab attention and summarize theme/important info in first paragraph2. Use quotes3. Company and contact info4. Send with screenshots and trailer video5. Use in-text hyperlinks
Indie Game Marketing – Contact: [email protected]
Sumber: http://www.indiegamegirl.com
#4 - LANDING PAGE
Best Practices:1. Remove navigation2. Grabbing headline3. Social sharing icons4. Strong call-to-action button5. Trailer video6. Captivating screenshots7. Testimonials/reviews8. Contact and press kit
Indie Game Marketing – Contact: [email protected]
Sumber: http://www.indiegamegirl.com
http://www.indiegamegirl.com/landing-page-design-and-how-to-use-it-to-sell-your-indie-game/
Indie Game Marketing – Contact: [email protected]
Indie Game Marketing – Contact: [email protected]
#5 - DEVELOPMENT BLOG
Best Practices:1. Post x1 per week min2. Use images3. Link from home page4. RSS feed5. Email subscription6. Social subscription7. Social sharing buttons8. Promotion at posts’ end
Sumber: http://www.indiegamegirl.com
Extra Stage?Latihan Membuat Rencana Strategi Marketing
BONUS
Concept Art | Henrik Meyer Solhaug Lara Croft and landscape concept art
Indie Game Marketing – Contact: [email protected]
Buatlah 1 judul game beserta deskripsinya dalam 1 kalimat (max.140 characters) dari salah satu ilustrasi di atas!
Formula Indie Game Marketing
1. Apakah genre game yang dibuat?2. Siapakah target gamer yang dituju?3. Apakah Platform game yang dibuat?4.Adakah komunitas penggemar genre game Anda?5. Siapakah influencer (blogger/youtuber/dll.) yang
mempengaruhi keputusan gamer?6.Bagaimana upaya yg harus Anda lakukan untuk
berinteraksi dengan komunitas dan para influencer berdasarkan platform, target, dan genre di atas?
Indie Game Marketing – Contact: [email protected]
PART 4Kesimpulan
Kesimpulan
● Persaingan antar game sangat tinggi sehingga dibutuhkan “marketing” untuk memenangkan persaingan.
● Marketing harus dilakukan sejak awal game dikembangkan sehingga fan base bertambah hingga game dirilis.
● Ada 5 marketing tools kit untuk game yang dibuat yaitu 1)Trailer Video. 2)Screenshots. 3)Press Release. 4)Landing Page. 5)Development Blog
● Lakukan evaluasi berkala dari jumlah traffic setiap channel marketing (twitter, facebook, dll.) dan perbaiki strategi indie game marketing Anda!
Indie Game Marketing – Contact: [email protected]