INDIANACOMPLETE COUNT COMMITTEE

www.census.indiana.edu

1Carol O. Rogers and Barbara Ronningen

Indiana and the Census

• Historic center of the nation.

• Low percentage of foreign-born population (4.2%) compared to the nation (12.5%).

• Many college students (2nd highest net importer of freshmen in the nation).

• Significant rural population (13th highest in the nation).

• Indiana has a lower education level (43rd) and slightly lower income level (31st) compared to the nation.

All things considered: Indiana is ranked as 20th “hardest to count” population in the nation.

2Carol O. Rogers and Barbara

Ronningen

Web Presence in 2006

• Began site to provide technical support for LUCA, etc.

• Now morphed into promotional site for committees and the public to use

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Ronningen

Indiana’s State Committee Structure

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Local Government

Media

Rural & Agricultural

Schools

Sports & Recreation

Business

Community & Faith-Based Organizations

Cultural Institutions

Higher Education

Statewide Steering Committee(Lead Team+ State Agency Heads)

Statewide Complete Count Committees

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Ronningen

A FEW NOTABLE THINGS WE’VE DONE

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Ronningen

50 Facts in a “Flash”

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Ronningen

Talking Points for Talking Heads

• We’ve created a series of 2-page briefs to show the how and why of needing support

• Areas match our committees: Agriculture, Faith, Community, Sports, Recreation, Business, and more…

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Ronningen

Example of one section

How does the Census impact cultural institutions? • The 10-year Census count is the underpinning of critical

indicators important to cultural institutions, including the size of potential markets and audiences.

• Per capita income and other economic information is used to determine private fundraising opportunities.

• Cultural institutions use Census-derived demographic information when applying for federal and private-sector grants.

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Ronningen

Blogs for Every Committee

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Ronningen

Pluck that Low Hanging Fruit

• Agencies big and small want to help• Needed a “Do List”, which we gave them early on

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Ronningen

Getting out stories now!

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Ronningen

Making Video’s Too

• Since there weren’t any 10, 20, 30 sec videos available from the Census Bureau, we’ve made one of our own (on web site).

• We encourage the Bureau to help support us in getting media materials flowing more quickly

12Carol O. Rogers and Barbara

Ronningen