indian terrain
TRANSCRIPT
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IND
IAN
TER
RA
IN
Profile of the brand “INDIAN TERRAIN”
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INDIAN TERRAIN was launched in 2000 by Rs. 100 crore Celebrity Fashion Ltd. Has already clocked Rs. 35 crore within 4 years of launch Brand has a growth of 15 % every year It is reported as one of the fastest growing brand in the category. product strength is its quality and styling Brand ambassdor is Kunal Kapoor.
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COMPETITION
• Brand is competing for space in the Rs 800 crore premium men’s apparel market in India .• Main competitors are Van HeusenLious Phillippe ArrowColor Plus
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TARGET MARKET
• Target market is men aged 25-40 • One who has an individualistic persona• one who is a global Indian
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PRODUCT POSITIONING
• INDIAN TERRAIN was initially positioned as wear to work brand•INDIAN TERRAIN is positioned as a brand for the global Indian• Product is positioned as a stylish brand with focus on design and having an eye on fashion.• Current positioning is tying the brand to being true to oneself.
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OTHER FINANCIAL STRENGTH
• Anil Ambani has bought some stake in Celebrity Fashion which shows that the brand has serious backing to fund its growth• Bennet Colemann & Co ( Times of India Group) has also a 12 % stake in the company.
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• Brand has been following a policy of opening exclusive showrooms as well as retailing through multi-brands outlets• Celebrity has tied up with the retailing chain , Shopper’s stop , for stocking its products.• Brand has plans to open 85 exclusive stores by 2010. •Brand is available in 46 towns at 260 retail stores.
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3 DIFFERENT OFFERINGS FOR DIFFERENT SEGMENTS
• INDIAN TERRAIN premium apparel• The Terrain Traveller• Terrain sport - celebrity
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INDIAN TERRAIN – SHIRT RANGE
1. Full sleeves shirt- Benny Ls . Price – 769
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2. Half sleeves shirt check 11Ss. Price 699
3. Half sleeves shirt check 10 Ss. Price 699
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4. Half sleeves shirt Coleman Ss. Price 769
5. Half sleeves shirt Coleman Ss. Price 769
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6. Half sleeves shirt check 10 Ss. Price 699
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INDIAN TERRAIN – TROUSERS RANGE
1. Pleated trouser ANDERSON – Rs. 1199
2. Flat front trouser CLARK – Rs.1195
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3. Trousers – Wendell- Rs. 1399
4. Pleated trouser ANDERSON – Rs. 1199
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5. Trousers BAXTER grey- Rs. 1299
6. Trousers Baxter khaki- Rs.1299
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7. Trousers Clark- Rs.1195
8. Trousers Pollock Dark Grey- Rs.1399
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9. Flat front trouser HENYO- Rs.1499
10. Flat front trouser CASTELLO- Rs.1499
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11. Trousers CANNOVA Black – Rs. 1399
12. Trousers CANNOVA Brown- Rs.1399
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13. Trousers CANNOVA Khaki- Rs.1399
14. Trousers Pollock Coffee-Rs.1399
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INDIAN TERRAIN – ACCESSORIES1. Belt- Congo – RS. 799
2. Travel duffle- Monaco – RS.3999
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3. Belt Nile – Rs. 799
4. Gym bag Stallone – Rs.3999
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5. Belt Congo- Rs. 799
6. Tote Bag Canas- Rs. 1799
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7. Satchel- Hewitt- Rs.1999
8. Office messenger bag- Marcos- Rs. 2399
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9. Travel duffle- Monaco – Rs. 3999
10. Postman messenger – Simmon – Rs.2799
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11. Belt Amazon- Rs.799
12. Belt Delta- Rs. 799
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13. Belt Delta- Rs. 799
14. Belt Gamma- Rs. 799
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15. Belt Nile- Rs. 799
16. Belt Volcano- Rs. 799
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INDIAN TERRAIN- SPORTS WEAR
1. Jacket- Peter- Rs.3299
2. Jacket-Dyer- Rs.2799
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3. Jacket-Bradman- Rs.3299
4. Jacket-Bronx- Rs. 3299
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5. Shirts- Solid Combo- Rs.2099
6. Jacket-Bradman- Rs.3299
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7. Jacket-Bradman- Rs.3299
8. Jacket-Bradman- Rs.3299
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9. Jacket-Brosnan- Rs.3999
10. Jacket-Brosnan- Rs.3999