indian telecom industry - case study
TRANSCRIPT
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INDIANTELECOMINDUSTRY
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So, Where we
started?
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EVOLUTION
OF G
So, What
next?
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Next is
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Our Cases
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COMPANY PROFILE
Founded on September 15, 2000
Headquartered at New Delhi
Chairman & MD Anupam Shrivastava
Government of India Anupam Shrivastava
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STRATERGY
• Be the leading telecom service provider in India with global presence
• Create a customer focused organization with excellence in customer care, sales
and marketing
• Leverage technology to provide affordable and innovative telecom services /
products across customer segments
Mission & Vision
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PRODUCTS/SERVICES
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FINANCIAL PERFORMANCE
₹ 3855Cr.
114.38Mn.
8.67%
₹ 32,918Cr.
Market Share
Total SubscribersTotal Revenue
Net Income
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MARKETING MIX
Price
Place
Promotion
Product
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STP
Segmentation
Targeting
Positioning
People looking for telecom services and data networks
Middle class from urban and rural areas
Most reliable and low priced service
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► Backed by Government of India
► Extensive infrastructure in remote areas
► PAN India-reach
► Huge Optical-Fibre infrastructure
► Strategic alliances with IT & hardware companies
► Vast Experience
STRENGTH
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► Working culture of government Institution
► Network capabilities
► Unproductive rural assets
► Poor Service Image & marketing
► Unable to retain customers
► Decreasing market share
WEAKNESS
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► Strategic Partnership
► Partnering with other telecoms
► Customer Retention
► Improving upon Intangible capabilities
OPPORTUNITIES
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► Government Regulatory Framework
► Competition
► MNP (Mobile number portability)
THREATS
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► Financial Performance
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COMPANY PROFILE
Founded on July 7, 1995
Headquartered at New Delhi
Founder Sunil Bharti Mittal
Parent Organization Bharati Enterprises Gopal Vittal
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STRATERGY
Hunger to win customers for life.
To enrich the lives of our customers.
Our obsession is to win customers for life through an exceptional experience.
ALIVE – INCLUSIVE - RESPECTFUL
Values
Vision
Mission
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PRODUCTS/SERVICES
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FINANCIAL PERFORMANCE
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MARKETING MIX
Price
Place
Promotion
Product
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STP
Segmentation
Targeting
Positioning
People looking for efficient telecom service
Middle & upper class above 18 years age; YUPS(Young Upward Professionals)
Aspirational and lifestyle brand offering excellent telecom service
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AWARDS
◘ Certificate of Recognition for Excellence in Corporate Governance 2016 by ICSI
◘ Secured the 2nd position in Interbrand’s ‘Best Indian Brands Report 2016
◘ Golden Peacock Award for Excellence in Corporate Governance
◘ Firm of the Year – Telecom 2016 at the 3rd edition of India Risk Management Awards.
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► Renowned Telecom company
► High Brand Equity
► Extensive infrastructure
► Torchbearer of the telecom Industry
► Strategic alliances with IT & hardware companies
STRENGTH
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► Outsourced Operations
► Venturing into African operations
► High Debt
► Poor Service Image
► Unable to retain customers after Jio
► Decreasing market share
WEAKNESS
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► Strategic Partnership
► Market Development
► VAS (Value Added services)
► Untapped geography of the current market
► 5G
OPPORTUNITIES
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► Government Regulatory Framework
► Competition
► MNP (Mobile number portability)
THREATS
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COMPANY PROFILE
Founded on September 5, 2016
Headquartered at Mumbai
Founder Mukesh Ambani
Parent Organization Reliance Industries Sanjay Mashruwala
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STRATERGY
• To meet the exploding need of data and to take our nation from data
shortage to data abundance
Mission
• To shape the future of India by providing end-to-end digital solutions
and seamlessly bridging the rural-urban divide.
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Vision
Digital Communication
Digital Currency
Digital Education
Digital Healthcare
Digital Entertainment
Digital Entrepreneurship Affordable Devices
Social Connectivity
STRATERGY
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PRODUCTS/SERVICES
JioFi Jio Phone
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FINANCIAL PERFORMANCE
₹ 9,079Cr.
125.6Mn.
9.94%
Market Share
Total Subscribers
Net Income
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MARKETING MIX
Price
Place
Promotion
Product
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STP
Segmentation
Targeting
Positioning
People with smartphones looking for high speed internet
Urban & Tier 2 middle and upper Class segment
To Transform Indian into a digital nation by giving affordable mobile service and
data
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AWARDS
◘ Innovation for Emerging Market from Global Mobile Awards 2017
◘ Digital Service Innovator of the Year 2017
◘ Infrastructure Innovation from Global Telecom Business Innovation Award
◘ Special Award for HR Impact in People Practices from Society for Human Resource
Management (SHRM)
◘ Liveable Office Award 2016 instituted by Herman Miller-REACH
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STRENGTH
► Innovative technology
► Strong backing of parent company
► Affordable costs
► Exclusive features offering under one roof
► Excellent Marketing
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WEAKNESS
► Late entrant
► Call quality issues
► Fair market share
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OPPORTUNITIES
► Strategic Partnership
► Promotion exclusive services
► MNP to overcome competition
► Focus on customer service
► 5G
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THREATS
► Government Regulatory Framework
► Competition
► MNP (Mobile number portability)
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Thank You!
Quality is not an act, it is a habit
- ARISTOTLE
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