indian super league isl is the 5th most followed football league in the world on social media

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SOCIAL MEDIA RANKING OF TOP FOOTBALL LEAGUES SOCIAL MEDIA RANKING OF TOP FOOTBALL LEAGUES

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Page 1: Indian Super League ISL is the 5th most followed football league in the world on social media

SOCIAL MEDIA RANKING

OF TOP FOOTBALL LEAGUES

SOCIAL MEDIA RANKING

OF TOP FOOTBALL LEAGUES

Page 2: Indian Super League ISL is the 5th most followed football league in the world on social media

8 I-League

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FANS

13,022 7,091

SSI

11.1

Page 3: Indian Super League ISL is the 5th most followed football league in the world on social media

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I-League is less noticed by fans because for minimal social media activity.

It falls behind ISL because of the lack of advertising and marketing.

East Bengal F.C though have managed to fetch a million fans on Facebook.

To make a mark on the footballing world , it needs to put efforts in the quality of

play.

TALKING POINTS

Page 4: Indian Super League ISL is the 5th most followed football league in the world on social media

7 Ligue-1

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FANS

1,370,863 162,056

SSI

27.8

Page 5: Indian Super League ISL is the 5th most followed football league in the world on social media

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The French league have failed to make an impression on global fans because of their

inability make a mark in European championships.

Only one French club has won the Uefa Champions League till date .(Marseille in 1993)

TALKING POINTS

Page 6: Indian Super League ISL is the 5th most followed football league in the world on social media

6 ISL

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FANS

1,667,692 99,055

SSI

33.3

Page 7: Indian Super League ISL is the 5th most followed football league in the world on social media

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For its debut season the Indian Super League (ISL) has managed to fetch a

whooping 1.6 million fans on Facebook and 99k followers on Twitter.

The presence of Marquee players viz Del Piero , Elamo Blumer , Robert Pires and

many more have played a significant role.

Also, a link with Bollywood personalities has led to many fans.

TALKING POINTS

Page 8: Indian Super League ISL is the 5th most followed football league in the world on social media

5 MLS

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FANS

1,410,860 629,320

SSI

44.4

Page 9: Indian Super League ISL is the 5th most followed football league in the world on social media

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Football, or Soccer , as Americans call it , is slowly becoming popular as sport

among them.

The world first noticed Major League Soccer (MLS) when David Beckham joined

LA Galaxy from Real Madrid in 2007.

It became more popular when Thierry Henry too moved to USA to play for New

York Red Bulls.

The U.S men's team also showed a note-worthy performance reaching the round of

16 and have been consistently qualified for every WC since 1990.

TALKING POINTS

Page 10: Indian Super League ISL is the 5th most followed football league in the world on social media

4 Serie A

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FANS

2,802,522 343,707

SSI

55.6

Page 11: Indian Super League ISL is the 5th most followed football league in the world on social media

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The Serie A has lost its charm over the past few years due to lack of quality

of play , hence the relatively lower number of fans.

Despite this , the league stand at fourth because of its history and the threat

that the Italian clubs once used to pose.

The Italian clubs A.C Milan (7) , Inter Milan(3) and Juventes(2) have combined

won 12 Uefa Champions League titles.

TALKING POINTS

Page 12: Indian Super League ISL is the 5th most followed football league in the world on social media

3 Bundesliga

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FANS

2,538,309 794,236

SSI

61.1

Page 13: Indian Super League ISL is the 5th most followed football league in the world on social media

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The relatively lower number of fans of Bundesliga is because of

lack of competition

Majority of the fans of the league are because of Bayern

Munich and Borussia Dortmund.

The quality performance provided by German clubs in European

Champions is noteworthy and hence fetched many global

followers.

TALKING POINTS

Page 14: Indian Super League ISL is the 5th most followed football league in the world on social media

2 La-Liga

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FANS

15,054,953 2,012,350

SSI

77.8

Page 15: Indian Super League ISL is the 5th most followed football league in the world on social media

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La Liga has the top two globally followed clubs viz. F.C Barcelona(80 million)

and Real Madrid F.C(78 million)

The two clubs have won a total of 14 Uefa Champions League title , more

the clubs combined from each country-wise leagues in Europe.

The presence of the world’s two best players , Lionel Messi and Critstiano

Ronaldo is one of the major reasons for La Liga’s fan following.

Cristiano Ronaldo and Lionel Messi alone have 103 million and 76 million

fans respectively on Facebook.

Also ,the rise of Atletico Madrid making the La-Liga a three-horse race has

caught the eyes of many viewers

TALKING POINTS

Page 16: Indian Super League ISL is the 5th most followed football league in the world on social media

1 BPL

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FANS

26,857,542 6,735,256

SSI

88.9

Page 17: Indian Super League ISL is the 5th most followed football league in the world on social media

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The Barclays Premier League has the highest fans on social media

It can be accounted for by the competitive nature of the league

The fight for the title race and a berth in the UEFA Champions League is very

tight.

The number of globally famous clubs in BPL is the highest (5) – Manchester

United, Chelsea, Liverpool , Arsenal and Manchester City

TALKING POINTS

Page 18: Indian Super League ISL is the 5th most followed football league in the world on social media

Methodology

Simplify360 Social Index(SSI) score has been used for ranking the leagues.

The SSI score has incorporated Facebook fans and Twitter followers

Higher the SSI score , better the Ranking.

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Page 20: Indian Super League ISL is the 5th most followed football league in the world on social media

Social Business Intelligence

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Simplify360 is the leading social business intelligence.

Offerings include:•Social Marketing Suite for agencies•Social Contact Centre for BPOs•Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.