Newspaper

Objectives• Newspapers in India• Advantage• Disadvantage• Dailies• Circulation• Average Sales• Summary

Newspapers in India• 1780 The Bengal Gazette• 1785 The India Gazette, The Calcutta

Gazette, The Madras Courier• 1789 The Bombay Herald• 1822 Bombay Samachar• 1826 30 May Udant Martand• 1838 The Times of India• 1961 The Economic Times

Advantage:• Update Current events• General Knowledge• Low cost for large coverage• Geographic Selectivity• Products can be shown

Disadvantage:• Wasted Circulation - not targeted• Short life–Paper thrown out• Limited or Poor color production

General Knowledge: Reading newspaper is a good habit that can provide a great sense of educational value. It carries information about politics, economy, entertainment, sports, business, industry, trade and commerce. With this habit, it will not only enhance your knowledge about general information but it will likewise improve your English skills and vocabulary.

Update Current events: Newspapers carry the news of the world. By reading it, you will become updated with current events not only in your nation but news about other countries as well.

Group Discussions: By taking an active participation in group discussions, it will make you feel that you belong in an enlightened society. The only thing that can stop you from joining talks and discussion is if you are ignorant of what is happening around you.

Detailed information: There are televisions and radios that also bring current news but it do not provide detailed information as newspaper does.

Dailies in India• Dainik Jagran (Hindi)• Dainik Bhaskar (Hindi)• Gujarat Times(Hindi)• Panjab Kesari (Hindi)• News Post (Hindi)•Malayala Manorama (Malayalam)• Daily Thanthi (Tamil)• Sakshi (Telugu)• Eenadu (Telugu)

• Rajasthan Patrika (Hindi)• Sanmarg (Hindi)• Amar Ujala (Hindi)• Prajavani (Kannada)• Vijaya Karnataka(Kannada)• Hindustan Times (English)• The Times Of India (English)• Lokmat (Marathi)• Anandabazar Patrika (Bengali)

1950 1990 19930

500

1000

1500

2000

2500

3000

3500

4000

214

2856

3805

Dailies Newspapers Circulation

Dailies

List of newspapers in India by circulation[1]Rank Newspaper Headquarters Language Jul-Dec 2015

1 Dainik Bhaskar Bhopal Hindi 3,818,4772 Dainik Jagran Kanpur Hindi 3,307,5173 The Times of India Mumbai English 3,057,6784 Amar Ujala Noida Hindi 2,935,1115 Hindustan New Delhi Hindi 2,409,604

6 MalayalaManorama Kottayam Malayalam 2,342,747

7 Rajasthan Patrika Jaipur Hindi 1,811,7588 Eenadu Hyderabad Telugu 1,807,5819 Daily Thanthi Chennai Tamil 1,667,44210 The Hindu Chennai English 1,518,082

Average Qualifying Sales

List of newspapers in India by circulation

Dainik Bhaskar

Dainik Jagran

The Times of India

Amar Ujala Hindustan Malayala Manorama

Rajasthan Patrika

Eenadu Daily Thanthi

The Hindu0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

Average Qualifying Sales

Total Newspaper circulation 24,675,997