indian & global toothpaste company
TRANSCRIPT
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TOOTHPASTE
PRESENTATION BY :-MEGHMALA
CHOWDRARYSHUVENDU KUMAR
DASSUVAJIT ROY
SOURAV NAYAKMD NEJAM
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3 KEY PLAYERS IN INDIAN MARKET
52%23%
11%
MARKET SHARE
COLGATE
HUL
DABUR
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PRODUCT 1: COLGATE
COMPANY NAME PRODUCT NAME
TAGLINE: NUMBER 1 RECOMMENDED BY DENTIST
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CELEBRITY ENDORSEMENT
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PRODUCT 2: CLOSE UP
COMPANY NAME PRODUCT NAME
TAGLINE: TAAZGI JO PASS LAYE
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CELEBRITY ENDORSEMENT
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PRODUCT 3: PEPSUDENT
COMPANY NAME PRODUCT NAME
TAGLINE: PROTECTION OUTSIDE FRESHNESS INSIDE
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CELEBRITY ENDORSEMENT
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TOP 5 GLOBAL PLAYERS
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GLOBAL PLAYER 1: COLGATE
COMPANY NAMEINDUSTRY PERSONAL CAREFOUNDED 1806HEADQUARTERS NEW YORK, USAKEYPEOPLE IAN M COOK (CEO)SLOGAN “WORLD OF CARE”
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GLOBAL PLAYER 2: CREST
COMPANY NAME INDUSTRY CONSUMER GOODSFOUNDED 1837HEADQUARTERS CINCINNATI, USA
KEYPEOPLE A G LAFLEY (CHAIRMAN,CEO)
SLOGAN “TOUCHING LIVES, IMPROVING LIVES”
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GLOBAL PLAYER 3: SENSODYNE
COMPANY NAMEINDUSTRY PHRMACEUTICAL,
CONSUMER GOODS
FOUNDED 2000HEADQUARTERS BRENTFORD, ENGLANDKEYPEOPLE PHILIP HAMPTON
(CHAIRMAN)ANDREW WITTY (CEO)
SLOGAN “DO MORE, FELL BETTER, LIVE LONGER”
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GLOBAL PLAYER 4: ARM & HAMMER
COMPANY NAMEINDUSTRY DENTAL, MEDICALFOUNDED 1867HEADQUARTERS NEW JERSEY, USAKEYPEOPLE JAMES R. CRAIGIE
(CEO)
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GLOBAL PLAYER 5: CLOSE UP
COMPANY NAME INDUSTRY CONSUMER GOODSFOUNDED 1930HEADQUARTERS ROTTERDAM,
NETHERLANDSLONDON, ENGLAND
KEYPEOPLE MICHAEL TRESCHOW(CHAIRMAN)PAUL POLMAN (CEO)
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REFERENCES
• http://business.mapsofindia.com• http://www.stlawrencedentistry.com• http://hul.co.in• http://colgateindia.in• http://pg.com
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THANK YOU