india pet food market size, share, growth & forecast 2026
DESCRIPTION
India pet food market is expected to grow at a robust rate by exhibiting a CAGR of 16.64% during the forecast period. Growth of pet food market in India can be attributed to the growing pet population, increasing product innovations in pet food industry, people adopting western culture, which is evident from their changing lifestyles, consumer preference for good and premium quality pet food products and increasing demand for organic pet food. Click :https://bit.ly/361zzDCTRANSCRIPT
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INDIA PET FOOD MARKETFORECAST & OPPORTUNITIES
FY2016 – FY2026
2
Scope of ReportProduct of Interest (POI): Pet Food
Review Period
FY2016 – FY2019
Base Year
FY2020
Estimated Year
FY2021
Forecast Period
FY2022 – FY2026
Year Range
Rising concerns among pet owners regarding the importance of pets’ nutrition and search for products catering to
specific needs of the pets are few of the factors accelerating growth of the market. With increasing trend of
keeping pets as a companions is leading to surge in ownership of pets, such as birds, fish, cats, etc.
With rapid urbanization, growing number of middle class and affluent families coupled with surging need for
security and companionship, pet food market in the country is anticipated to witness a double digit CAGR.
Moreover, growth in disposable income has led pet owners to spend more on their pets’ well being, thereby
positively influencing pet food market in India.
PET FOOD MARKET
Market SegmentationFOOD TYPE
• Dry
• Wet
• Others
PET TYPE
• Dog
• Cat
• Fish
• Others
REGION
• North
• West
• South
• East
POINT OF SALES
• Dedicated Pet Store
• Supermarket/Hypermarket
• Online Retail
• Others
3
S. No. Contents
1. Pet Food: An Introduction
2. Research Methodology
3. Executive Summary
4. India Pet Food Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1.By Pet Type (Dog, Cat, Fish and Other Pets includes Birds, Tortoise, Small Mammals like Rabbits, Hamsters, Guinea Pigs, Mouse, etc.)
4.2.2. By Food Type (Dry, Wet & Others (Treats, Flake & Pellet, Freeze-Dried, etc.))
4.2.3.By Point of Sales (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail & Others)
4.2.4. By Leading City
4.2.5. By Region
4.2.6. By Company
4.3. Market Attractiveness Index
5. India Dog Food Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
Table of Contents
4
S. No. Contents
5.2. Market Share & Forecast
5.2.1. By Food Type (Dry, Wet & Others)
5.3.2. By Dog Lifecycle (Pup, Adult & Senior)
5.3. Product Benchmarking & Pricing Analysis
6. India Cat Food Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Food Type (Dry, Wet & Others)
6.2.2. By Cat Lifecycle (Adult, Kitten & Senior)
6.3. Product Benchmarking & Pricing Analysis
7. India Fish Food Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Food Type (Flake & Pellet, Freeze-Dried)
7.3. Product Benchmarking & Pricing Analysis
Table of Contents
5
S. No. Contents
8. India Other Pet Food Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
9. Supply Chain Analysis
10. Import - Export Analysis
11. Impact of COVID-19 on India Pet Food Market
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
17. Strategic Recommendations
18. About Us & Disclaimer
Table of Contents
RESEARCH METHODOLOGY
7
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the India pet food market,
overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the India pet food market.
Data
Collection
Data Filter
& AnalysisResearch &
Intelligence
Actionable
InsightsBusiness
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India pet food market. The team has analyzed the outlook of
various segments of this market, while considering the major influencing factors such as increasing number of pet ownerships and declining mortality rate
of pets. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve
sustainability in India pet food market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary
research and primary surveys, with various key opinion leaders/stakeholders, such as pet food manufacturer and supplier companies, channel partners,
end users, industry experts, and other industry participants.
• The team interviewed more than 12 – 15 pet food manufacturer and supplier companies, 45 – 50 end users, and 8 – 10 industry experts and other value
chain stakeholders in the India pet food market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique.
Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020.
9
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by pet type, by food type, by point of sales, by region
and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across
various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by pet type, by food type, by point of sales, by region and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of
pet food market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating
the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India pet food
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
10
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium, and long-term period to estimate the demand and to reach accurate market numbers. It should be noted
that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ Mars International India Pvt Ltd.
▪ Indian Broiler Group
▪ Gitwako Farms India Pvt. Ltd.
▪ Venky's India Ltd.
▪ Charoen Pokphand India Pvt Ltd
▪ Farmina Pet Foods India (Russo Mangimi SpA)
▪ Cuddle Up Diet Products Pvt. Ltd.
▪ Bharat International Pet Foods Pvt. Ltd.
▪ Sernea Enterprises
▪ Agro Food Industries
▪ Stylam Pvt Ltd
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Statista
▪ News Dailies
▪ Credible Paid Databases
11
Industry Brief
According to a recently released TechSci Research report, “India Pet Food Market By Pet Type, By Food Type, By Point of Sale, By Region, By Leading Cities,
Competition, Forecast & Opportunities, FY2026”, pet food market in India is projected to grow at a CAGR of more than 16% until FY2026, owing to increasing
income levels, rise in pet population, increasing demand for organic pet food and people adopting western culture. Additionally, rising awareness regarding the
fact that pets should be fed readymade food instead of home-made food because of the added nutritional factors and companies focusing on price innovations,
new products creation and acquisition & partnership are driving the growth of India pet food market.
The India pet food market is segmented into pet type, food type, point of sale, leading cities, region and company. In terms of pet type, the market is segmented
into dog, cat, fish and others which includes birds, tortoise, small mammals such as rabbits, hamsters, guinea pigs, mouse, etc. Among these, dogs accounted
for the largest share in pet food market in FY2019 followed by fish and are expected to hold their dominance in the market until FY2026 as well on account of
rising ownership of pet dogs across the country as dogs have become an integral part of every Indian family today. In terms of food type, the India pet food
market is segmented into dry, wet and others which includes treats, flake & pellet, freeze-dried, etc. Out of these, dry food type segment accounted for the
majority share in FY2020 and is anticipated to hold its dominance over the India pet food market through FY2026 as well. This is due to the fact that there is no
additional preparation required for serving dry food compared to wet food and people usually prefer dry pet food on account of no extra efforts required for its
serving.
In terms of point of sale, market is segmented into dedicated pet store, supermarkets/hypermarkets, online retail and others which includes convenience store,
pharmacy, etc. Out of these, dedicated pet store is expected to dominate India pet food market until FY2026 on account of the fact that these stores serve as
one stop destination for the consumers regarding all their pet food and grooming needs. Although, urban areas remain the dominant consumption market,
however, deeper penetration in rural areas is expected to drive the pet food market across the country.
In terms of region, the India pet food market is categorized into North India, South India, East India & West India. Here, North India held the largest market share
until FY2019 followed by South India owing to increasing pet population and surge in number of nuclear families. In addition to this, prevalent trend of keeping
dogs as pets to ensure family’s safety and keep a reliable lookout is also driving the market. Moreover, dog owners are resistant to accept any other pets such
as birds or sea creatures such as tortoise due to lack of availability and huge temperature variation in the region due to which, the life expectancy of these pets
is significantly low in North region due to the climatic conditions.
In terms of leading cities, the market is segmented into Mumbai, Delhi/NCR, Chennai, Hyderabad, Bengaluru, Kolkata, Pune and Rest of India. Out of these,
Mumbai accounted for majority share in India pet food market due to increasing availability of nutritional pet food products across the city, lack of time to prepare
homemade foods for pets, hectic lifestyle of consumers, etc.
Major players operating in India pet food market include Mars International India Private Limited, Indian Broiler Group Pvt. Ltd., Charoen Pokphand India Pvt Ltd,
Farmina Pet Foods India (Russo Mangimi SpA), Gitwako Farms India Pvt. Ltd., Venky’s (India) Ltd. and others. Leading players and companies are focusing on
product quality, price innovation, products innovation and acquisitions & partnerships to maintain sustainable growth in the market.
“India pet food market is expected to grow at a robust pace due to the increasing preference of opting the best nutritional pet food for their pets by consumers
coupled with increasing availability of pet food over online channels as people are getting more health conscious for their pets also and prefer quick deliveries
and attractive discounts.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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Sample Data - Snapshot
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
FY2016 FY2020 FY2021E FY2026F
By Value (USD Million)
India Pet Food Market Size, By Value (USD Million), FY2016–FY2026F
CAGR BY VALUE : XX% CAGR BY VALUE : XX%
India Pet Food Market Share, By Company, By Value, FY2020
100% 15%
10%8%
5%4%
3% 3%
52%
Total Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Others
India Dog Food Market Share, By Food Type, By Value, FY2016–FY2026F
30%30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
40%40%
40%
40%
40%
40%
40%
40%
40%
40%
40%
30%30%
30%
30%
30%
30%
30%
30%
30%
30%
30%
FY2016
FY2017
FY2018
FY2019
FY2020
FY2021E
FY2022F
FY2023F
FY2024F
FY2025F
FY2026F
Dry Wet Others
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Report Name: INDIA PET FOOD MARKET
FORECAST & OPPORTUNITIESFY2016 – FY2026
About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or
complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.
However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results
obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together
with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
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