INDIA MEDICINEIM

Presented By,Kamal (18)Priyanka (22)Saad (41)Yogesh (45)Prasanna (60)

Secondary Market Research

No. of NGO in INDIA : > 33 lakh

No. of small NGO in Healthcare sectors : > 100 000

Average Monthly spending on Medicine : 30000-40000 per month

Overall small Healthcare NGO market : 300 -400 crore per month

3600-4800 crore per year which is almost 5-6 % of Indian Pharmaindustry.

Source : Indian Express

Non-Governmental Organization (NGO)

Business Description

NGOs purchase medicines of known brands from retailer/stockiest.

Becomes costly purchase.

IM procure medicines from FDA approved small companies.

IM will supply medicines of such companies to NGOs.

IM waive off extra margin of Retailer, stockiest and C&F agents.

IMS Data

Example:

Secondary Market Research

Mission

To be recognised as a reliable provider of medicine.

To provide benefit to NGO and poor.

Vision

To achieve sustained sales and profit growth.

To be the first preference of every NGO in India.

Medicine procured by NGO

Distribution Partner

Unique Business Model

First mover advantage

Social objective

Lack of Experience

Large number of NGO

Large poor Population

Large no. of small company

Stockiest

New Entrant

Highly Regulated Market

SWOT

PromotionTeaser campaign

Monthly health camps

Promotion Celebration of special day

Regular follow-ups

Breaking even analysis

Will target 100 NGO’s initially

100 x 30000 =30 lakhs (7 lakhs profit)

Which includes margin of stockiest and retailers 8% and 16%

respectively

As we are providing drugs directly to the NGO at 15% margin it

will cost them around 27.9 lakhs.

Which will earn us the profit of 4.9 lakhs/month.

Approximately 55 lakhs/year

Finance Unit

Particulates Amount (Rs)

Legal 100000

Rent 200000

Utility 10000

Telecom 5000

Insurance 10000

Website 10000

Cash in Bank 1000000

Employee 300000

Assets 400000

Working Capital 2900000

Total 5000000

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