India has the world's largest child population at 400 million.-More than 50% children are malnourished -50% children between ages 6 to 18 do not go to school

CRY supported project Kajla Jana Kalyan Samiti (KJKS), West Bengal

CRY supported project ADHAR, Orissa

CRY has been able to change the lives of more than 2 million children

- by supporting more than 300 grassroots NGOs

- in over 5,000 communities in villages and slums

- across 21 states in India

- with support from more than 200 corporate houses

Help us enable change for many more.

Corpus Funding

Institutional funding

Cause Related Marketing (CRM)

Sponsorship

Financial funding for ongoing projects

or Direct Project Funding (DPF)

Pay Roll Giving (PRG)

How you can partner with CRY

The management can choose to match the total donation collected by employees, or agree to donate a fixed amount per month on behalf of the employees.

Pay Roll Giving (PRG)

Through the method of Pay Roll Giving, employees voluntarily donate a fixed sum, thatis deducted from their salary, on a monthly basis.

Quick and easy way to contribute

Doesn’t require monthly reminders

Donations can start as low as ` 100 a month

Involves almost no paperwork

Easy to set up and maintain

Advantages of PRG:

The partnership with CRY is announced to employees through emailers, posters and other communication.

CRY makes a presentation to employees.

Employees interested in donating through Pay Roll Giving, sign up by filling a simple form.

Completed forms are handed over to HR/pay roll.

HR/pay roll consolidates deductions every month and includes an equivalent amount from the organisation’s side.

A consolidated cheque is handed to CRY on a monthly basis. This amount goes towards supporting CRY projects in India.

How PRG works:

Some of our PRG relationships:

CRY has an ongoing partnership with the Bharti Foundation with 5 companies under the Bharti umbrella.

More than 300 employees of Keane, Bangalore have enrolled for Pay Roll Giving programme with CRY.

Direct Project Funding (DPF)

You can support CRY by directly funding one of our 220 projects across the country.

These projects work to resolve children’s issues like education, healthcare, child labour and discrimination.

Map is for representative purposes only

You get qualitative and quantitative progress reports of the project every 6 months.

All donations are tax exempted under Section 35AC.

Once a year, a core team from your organisation can visit the project site, to witness the process of change for themselves.

You can identify projects that are in keeping with your CSR agenda.

You can share the tangible impact made to the project supported, with your stakeholders.

Advantages of DPF:

• Focusing on predominant issues in a particular geographical area

• Working with local children, theirfamilies and the local government

• Finding customised solutions to bring sustainable change

• Act as a facilitator between you and the NGO we partner with

• Ensure complete transparency in all our operations

• Share an annual evaluationreport on the progress and impact of the project

To bring about sustainable change by: In order to be accountable, we:

Working together with you

One of our DPF partners:

Starting in 2010 Aviva Life Insurance Company began a 3 year partnership with CRY, lending support to 7 CRY projects across the country.

Aviva

Drawn by Pranav

Cause Related Marketing is an activity through which a corporate can donate proceeds or a fixed percentage from the sale of one or more of its products, towards CRY.

Cause Related Marketing (CRM)

Drawn by Priyanka

What’s in it for you?

CRM can promote your brand as a socially responsible one.

Customer relationship/loyalty to the brand is strengthened.

A competitive edge for a parity product or service is built.

Procter & Gamble: one of our biggest CRM partners In its 5th year, Project Shiksha – our partnership with P&G – continues to focus on “Right to Education” for all children. Shiksha is P&G’s single biggest connect of the consumer to the cause.

“Our choice to partner with CRY speaks of the common vision we share and our passion to help provide education to millions of marginalised children in India. We have together touched and hopefully improved the lives of over 90,000 children across 602 communities. Padhega India, Toh Badhega India.”

—Mr. Sumeet Vohra, Marketing Director, P&GCase stories on Project Shiksha

Our CRM relationship with the Oberoi Group

We reach out to the clientele of the Oberoi Group of Hotels through a co-branded envelope placed in every guest room. This carries information about our initiatives and encourages guests to donate towards the cause of child rights.

Drawn by Manvi

Institutional fundingYou can also fund our institutional costs such as cost of IT, Volunteer Action, etc. and contribute to the smooth functioning of processes within CRY.

Corpus fundingWe also accept donations towards building a Corpus Fund that ensures organisational stability for the future. It ensures that CRY is able to continue funding projects even during a recession or unexpected lean period. This fund also enables CRY to undertake emergency funding (during natural calamities or disaster etc.).

Other partnerships

Sponsorship of/participation in events/activities We also accept corporate sponsorships to cover the costs of organising our events, activities or campaigns.

Olympian Abhinav Bindra at the 5Cs 2009 opening ceremony

An 11 year-long partnershipThe CRY Cadence Corporate Citizenship Challenge or 5Cs, is an annual event co-hosted by CRY and Cadence Design Systems. Over time this event has evolved from a cricket-based one to a mini Olympics –reaching out to more people and increased participation from corporates and celebrities alike.

eClerx supports us in more ways than oneIn addition to supporting a project in Maharashtra, eClerx has also involved its employees in a Pay Roll Giving programme, with the company matching the collective contribution of employees.

Employees of eClerx also participate actively at CRY events such as Sabko Shiksha Samaan Shiksha campaign and the Standard Chartered Mumbai Marathon for cause related marketing.

Communication to employees on PRG

Support through CRY WorldCRY World is an online store of attractive gift articles, decorative and household items and stationery products, many inspired by the various creative sessions held for children. Proceeds from the sale of CRY World items go towards our various projects.

Bookmark for doctors

Apart from supporting some of our projects, Ranbaxy (Fortiron) also buys CRY World products to send to their corporate associates.

Support Click RightsA street photo festival across 5 cities in India and an online version of it will be held as a part of our Click Rights initiative.

This will help further our advocacy by sensitisingpeople about the immediate actions that needs to be taken towards ensuring quality education to every child in our country.

Gain goodwill and visibilityThis is an opportunity of corporates not just to support a good cause but also gain visibility through online and offline coverage across the country.

An exhibition of select photographs will be held on 17th and 18th Dec in places with high footfall. We need sponsorship upto ` 3 lakhs for the event and that will ensure space for the sponsor logo on promotional material and social network too.

Thank you.We look forward to your support.