india employee speak 2007 snapshot final

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One of the ‘biggest’ annual syndicated study tracking employment trends, employee engagement cycle and corporate perceptions among the white collar employees in India

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Page 1: India Employee Speak 2007 Snapshot Final
Page 2: India Employee Speak 2007 Snapshot Final

One of the ‘biggest’ annual syndicated study tracking employment trends, employee engagement cycle and corporate perceptions among the white collar employees in India

Very large sample base of over 16,500 current and prospective employees surveyed online in April-May 2007

Covering employees of over 4,700 companies of various sizes from all types of industry segments, sectors, job functions and hierarchy levels

Backed by a robust research methodology making the data representative of 160 million urban Indians

Study Overview

Page 3: India Employee Speak 2007 Snapshot Final

A large-scale online survey conducted in April - May 2007. Sampled over 16,300 complete and usable responses (9,000 salaried employees)

Online survey conducted using one of the leading portals in India as well as Google search ads

Data made representative of the entire urban Indian population by using appropriate 'demographic multipliers' derived from a land survey, which was conducted by JuxtConsult during March-April 2007, sampling over 10,000 households in 31 cities (till 20,000 population size towns) spread across all the 4 regions of the country

Only authentic Govt. of India data used for deriving representation ‘weights’

Methodology

Page 4: India Employee Speak 2007 Snapshot Final

Topline Findings!

Page 5: India Employee Speak 2007 Snapshot Final

Average age of getting the ‘first job’ is 22.7 years

Average years of work experience is 12.6 years (increases with increase in size of the company)

Average tenure per job is 4.7 years. However, tenure with the ‘current company’ averages much higher

The white collar world!

Page 6: India Employee Speak 2007 Snapshot Final

Only 1 in 5 has a ‘professional’ educational degree

Only 1 in 8 has a ‘claimed’ monthly family income of over Rs.50K

Most below 20K monthly family income households are ‘single income’ households

6 out of 10 still do not have a credit card, but 9 out of 10 own a mobile phone

The collars appear greasy…

Page 7: India Employee Speak 2007 Snapshot Final

On an average, 1 senior manger manages only 6 white collar employees. Larger companies show the best turnover-to-employee efficiencies

Participation in company’ growth (stock options), followed by company provided accommodation and transportation are the most desired perks in relation to their current availability

IT and Telecom come out as the most aspired for industry verticals

…But the shirt wrinkle-free

Page 8: India Employee Speak 2007 Snapshot Final

3 out of 4 white collar employees are ‘fence sitters’

8 out of 10 are open to a change/move in the next 6 months

Dissatisfaction with current salary and designation, together with a ‘felt sense’ of lack of self-growth are largely what ‘trigger’ fence-sitting and quitting

‘Hygiene’ factors largely about employee’s ‘self-growth’, ‘add-on’ motivators largely about ‘company-growth’

Corporate ‘brand image’ critical in attracting prospectives

Shirts of ‘others’ seem whiter!

Page 9: India Employee Speak 2007 Snapshot Final

The emerging ‘employee engagement’ model!

Work & Work Environment

Motivations De-motivations

DissatisfactionSatisfaction Fence Sitting

Monitor

Manage

Continue Leave

Sa

me

Co

mp

an

y Ne

w C

om

pa

ny

Monitor

ManageX

“selfgrowth”“company

growth”

RetainMotivate - Attract -

Added Motivators

Tangible – Company reputation

Intangible – Work environment,

facilities and management

leadership and values

Hygiene Factors

Tangible – Salary, Designation

Intangible - Learning opportunities

and job contentSalary

Designation

Learning opportunities

Work environment

Job content

Transparent decision-making

and appraisal system

Page 10: India Employee Speak 2007 Snapshot Final

Over half the ‘fence sitters’ are seeking jobs ‘actively’

On an average each individual using 2 search modes

Print recruitment ads and online job sites are the most used modes

Word of mouth referencing has ‘landed’ the most current jobs

Recruitment consultants show the most effective ‘conversion’ ratio

Recruitment consultants and online job sites are likely to gain the most in terms of future usage

The laundry shops!

Page 11: India Employee Speak 2007 Snapshot Final

TOI (Ascent) is the most top of mind as well as most used recruitment ad newspaper/magazine. Malayala Manorama shows the most impressive ‘secondary-to-primary’ usage share conversion ratio

Naukri is the most top of mind as well as most used job portal. It also shows the most impressive ‘secondary-to-primary’ usage share conversion ratio

ABC Consultants is the most top of mind as well as most used recruitment consultant on preferred basis. Mafoi is the most used recruitment consultant on multiple usage basis (secondary usage share)

The most famous laundry shops!

Page 12: India Employee Speak 2007 Snapshot Final

Corporate leadership associations!

CriteriaTop Company

% Associating

Sample base range 9,000 to 16,730

Best employer Infosys 26%

Most desirable (to work in) Infosys 17%

Best corporate reputation in the country Reliance 24%

Best top management leadership Infosys 19%

Globally most competitive Indian company Tata 23%

Most professional business processes and practices Reliance 20%

Most state-of-art work facilities and amenities Infosys 22%

Most employee-friendly values and work culture Infosys 21%

Best training ground for developing top quality managers Infosys 18%

Most ethical in conducting business Tata 30%

• Infosys tops on 6 out of 10 corporate leadership associations

Page 13: India Employee Speak 2007 Snapshot Final

HR leadership associations!

Criteria Core / Industrial

Consumer Goods

Consumer Services

Banking & Finance

IT

Sample base range 730 - 1,100 445 - 650 400 - 630 450 - 665 890 - 1,275

Best salary packagesReliance – 19%

Reliance – 13% TCS – 9% ICICI – 13%

Infosys – 18%

Attracts the best talentReliance – 17%

Reliance – 16% Tata – 37% ICICI – 21%

Infosys – 20%

Retains the best talent Tata – 17% Tata – 16% Tata – 39% ICICI – 18%Infosys –

19%

Most exciting company to work in Tata – 23% Tata – 10% Tata – 37% ICICI – 14%Infosys –

17%

Best learning opportunities & training

Reliance – 16%

Reliance – 12% Tata – 41% ICICI – 15%

Infosys – 24%

Reputation of top management Tata – 18% Tata – 15% Tata – 12% ICICI – 15%Infosys –

22%

Best employee welfare policies Tata – 21% Tata – 37% Tata – 16% ICICI – 19%Infosys –

23%

Best employer Tata – 19%Reliance – 26% Tata – 27% ICICI – 14%

Infosys – 20%

• Clear industry favorites, especially in services, banking and IT

Page 14: India Employee Speak 2007 Snapshot Final

• Insightful understanding of key HR trends and issues – academic backgrounds and socio-economic profiles, work experience, employment tenures, salary levels and benefits, etc.

• Comparative and expected future trends - by industry segments, sectors, size of companies, job functions, hierarchy levels, etc.

• Employee speak - key factors in choosing a job, job expectations, satisfaction, motivators and demotivators, their definitions of good job content and HR policies

• Job search dynamics - active versus passive searchers, preferred search modes and their usage and effectiveness levels, preferred intermediaries (offline and online)

• Corporate brand perceptions - attractiveness of companies on key corporate leadership and HR parameters (overall as well as industry level)

India Employee Speak 2007 Study

Unveiling the White Collar World!

Page 15: India Employee Speak 2007 Snapshot Final

4 Main Syndicated Reports

1. Current white collar employment trends and practices

2. Current job search behavior and preferences

3. Current employee expectations, motivations, satisfaction and desired improvements

4. Current company perceptions on key corporate and HR parameters

Possible Supplementary Reports

• Category Reports* (examples)– Industry specific (IT/ITES,

Consumer Goods, Consumer Services, industrial Goods, Banking/Finance)

– Function specific (Marketing, Finance/Accounts, Admin & General Management, IT)

• Segment Reports* (examples)– Women (vis-à-vis men)– Qualified Professionals (vis-à-vis

general qualification ones)– Fresher (vis-à-vis the working ones)

* depending on the sufficiency of sample size of relevant respondents

India Employee Speak 2007 StudyList of Reports

Page 16: India Employee Speak 2007 Snapshot Final

• Each of the 4 Main Reports : Rs. 50,000* / USD 1,250

• Special 4 Pack Offer : Rs. 1,20,000* / USD 3,000

• Each Supplementary Report : Rs. 1,00,000* / USD 2,500

• Payment Terms : 50% advance

: 50% on delivery of all ordered reports

• Delivery Timeline : If ready, immediately on advance payment

: Otherwise 7-10 days per report from the date of

order (receipt of advance payment)

India Employee Speak 2007 Study

Pricing of Reports

* 12.36% service tax extra

Page 17: India Employee Speak 2007 Snapshot Final

About JuxtConsult• A pioneer in conducting highly robust large scale

online studies

• A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Brand Tracks’, ‘Website User Friendliness Index’

• A joint venture of Indicus Analytics, a leading economic research firm and Webchutney, one of the largest full service interactive agencies in India

Page 19: India Employee Speak 2007 Snapshot Final

Contact Details

• Address : 7, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : [email protected]

• Website : www.juxtconsult.com

Page 20: India Employee Speak 2007 Snapshot Final

Thank You!