india digital landscape 2013-14. an introduction to india and digital in india
DESCRIPTION
India digital landscape 2013-14. An Introduction to India and Digital In India presented in an easy to understand manner. Its the kind of stuff you would like to Tweet :) The deck was presented to the leadership team of a reputed global brand as part of an India immersion program.TRANSCRIPT
INDIA!
INDIA TRENDS !TWEETS ! HOURS! MINUTES!
START!25! 0:00! 0:45!
#demographics!
#mobilefirst!#youngindia!
#Namaste!
#onlinebehavior!
PRESENTED BY: 22FEET TRIBAL WW!
TOPIC: India’s digital landscape !
MADE ON: 25th February!
LOCATION: INDIA!
@indiatrends !
@22feetTribalWW : Namaste!!! This presentation outlines the digital landscape of India and consumer trends on the www !
@22feetTribalWW : A leading digital marketing consultancy managing over 41 brands & 30 million fans on FB !
#primaryscreen!
#SocialByNature!
#ContentConsumed!
INDIA !
SOCIAL!
@INDIA: Not all the rumours are true! No snake charmers or elephants in cities. But yes, we are unique:)#ThislsIndia!
TIME SPENT !IN TRAFFIC !
AVG ANIMALS! ON ROAD !
3H! 5 !
@INDIA: Some unique facts being … you will encounter a cow on the way to work and we need at least 10 songs per movie #ThislsIndia!
MOVIES/YR ! FESTIVALS !
1000+ ! 43 !
SOURCE: WORLD BANK DATA JAN 2014!
RELIGIONS ! DIALECTS!
8 ! 1700 !
@INDIA: “The frustrating thing about India is that whatever you can rightly say about India, the opposite is also true” @AmartyaSen #RealIndia!
@INDIA: At over 1.2 billion, our population is 4 times that of the USA. 52% of it is under the age of 25. #YoungIndia!
MAL:FEM ! URBAN:RURAL!
51:49 ! 31:69 !
SOURCE: WORLD BANK DATA JAN 2014!
@INDIA: We are one of the fastest growing internet population in the world with more internet users than the population of @Brazil #IndiaOnTheWWW!
GROWTH !
208M ! 31% !
SOURCE: COMSCORE (2013)!
INTERNET USERS!
@INDIA: 75% of the Indian internet audience is under 35! #Young&Active!
MALE ! FEMALE !
39% !
SOURCE: COMSCORE (2013)!
61% !
@INDIA:Growth of rural internet penetration is 2X that of urban #IndiaontheWWW!
URBAN USERS! RURAL USERS!
35% !65% !
SOURCE: COMSCORE (2013)!
@INDIA: We have one of the largest mobile subscriber base in the world with 950 million mobile connections #MobileIsKing!
INTERNET ENABLED ! SMARTPHONES!
130M !430M !
SOURCE: COMSCORE (2013)!
@INDIA: Internet traffic via mobile surpassed that of traffic via Desktop in 2012. For us on the www, mobile is the #PrimaryScreen!
URBAN ! RURAL!
25M !85M !
SOURCE: COMSCORE (2013)!
0%!
20%!
40%!
60%!
80%!
100%!DESKTOP INTERNET!
MOBILE INTERNET!
12/08! 06/09! 12/09! 06/10! 12/10! 06/11! 12/11! 06/12!
% O
F IN
TEN
ET
TR
AFF
IC!
@INDIA: Almost 50% of mobile internet users are below the age of 25 #MobileIsKing!
3G GROWTH! SMARTPHONE GROWTH !
91% !
SOURCE: COMSCORE (2013)!
40% !
@INDIA: Online entertainment & applications take up 75% of smartphone usage. #MobileForEntertainment!
iOS USERS! ANDROID USERS!
91% !3.2% !
SOURCE: COMSCORE (2013)!
@INDIA: We are all about Cricket & Bollywood. Our search history is proof. #IndiaSearches!
GROWTH ! UNIQUE SEARCHES!
67M !
SOURCE: GOOGLE TRENDS!
28% !
@INDIA:Some of the biggest decisions Indians make are driven through the internet. #OnlineDrivingOffline!
SEARCH FOR !PARTNERS!
SEARCH FOR! REVIEWS !
21M ! 40M !
SOURCE: GOOGLE TRENDS!
@INDIA: With 11.6 million users added in 2013, it has been the #YearOfTheBlog!
USERS! GROWTH !
28% !36M !
SOURCE: COMSCORE (MAR 2013)!
@INDIA: 67% of internet users have social profiles. We are #SocialByNature!
FACEBOOK ! TWITTER !
33M !90M !
SOURCE: COMSCORE (MAR 2013)!
@INDIA: Facebook leads the social media landscape & continues to grow at 30% each year #IndiaStatusUpdate!
FB MOBILE ! TIME SPENT/USER !
217MI !65M !
SOURCE: AVENDUS (MAR 2013)!
@INDIA: But Instagram & Pinterest are growing rapidly and catching on quickly #SocialByNature!
INSTAGRAM GR ! PINTEREST GR !
500% !120% !
SOURCE: AVENDUS (MAR 2013)!
@INDIA: We love to chat:) IM is the second most downloaded category of apps with @Whatsapp & @BBM being the bulk of them.!
WHATSAPP ! BBM!
22% !38% !
SOURCE: AVENDUS (MAR 2013)!
@INDIA: And we love our free content. Over 3.2 billion videos were viewed last year #ContentConsumed!
UNIQUE VIEWERS ! MINS/USER !
432 !55M !
SOURCE: COMSCORE (MAR 2013)!
@INDIA: Give us content that makes us care and we will share! #ShareShareShare!
VIDEOS SHARES/DAY ON FB ! VIDEOS TWEETED/MIN !
700 !500YRS!
SOURCE: RHYTHM INSIGHTS!
@INDIA: Cricket drives the sports category on the web with the IPL & Indian Cricket dominating search followed by Football #WeLoveCricket!
IPL ONLINE VIEWS ! FACEBOOK INTEREST!
40M !76M !
SOURCE: COMSCORE (MAR 2013)!
@INDIA:#CashOnDelivery has led to an 88% growth in e-commerce with the market growing to 16 billion USD in 2013.!
APPAREL! 18-35 USERS!
60% !
SOURCE: Comscore(2013)!
21% !
@INDIA:#CashOnDelivery has led to an 88% growth in e-commerce with the market growing to 16 billion USD in 2013.!
APPAREL! 18-35 USERS!
60% !
SOURCE: Comscore(2013)!
21% !
@INDIA:Online advertising budgets is soon becoming a big piece of the brand advertising budgets #NoInvestmentNoReturn!
CURRENT SPEND ! PROJECTED SPEND (2015)!
1.6B !
SOURCE: Avendus (2013)!
400M !
@INDIA: Thank You! Visit us at www.22feettribalworldwide.com to learn more about our work.!
FACEBOOK ! TWITTER !
/22FEETTRIBALWW ! @22FEETTRIBALWW !