india bulls by sahil
TRANSCRIPT
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CONSUMER PERCEPTIONREGARDING INVESTMENT IN
NIFTY COMPANIES
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INTRODUCTION :
ABOUT THE COMPANY:
Indiabulls is Indias leading Financial and Real EstateCompany with a wide presence throughout India. The
Company was promoted by three engineers from IITDelhi, resp. Sameer Gehlaut(Chairman), RajivRanjan(President) and Saurabh Mittal(Director).
India bulls Financial Services Ltd is a publiccompany and listed on the National Stock Exchange,
Bombay Stock Exchange, Luxembourg Stock Exchangeand London Stock Exchange. The marketcapitalization of India bulls is approx US $ 800million, and the consolidated net worth of the companyis approx US $ 400 million. There are approximately over40,000 shareholders of the company.
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GROUP STRUCTURE
. India bullsReal Estate
ltd.
India bulls
Securities
Ltd
India bulls
Power Ltd.
India bulls
Financial
Service ltd.
India bulls
Retail
Service Ltd.
INDIA BULLS
GROUP
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SOME OF THE UNIQUE FEATURES ARE :
Trading via branch network, telephonesand Internet account.
Facility to Buy Today & Sell Tomorrow
itself .Registered with RBI.
Insurance of customers through BirlaSun life.
Up-to-date news, data and analysis viaIndiabulls.com
Having market capitalization US $ 800million
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SECURITY & EXCHANGE BOARD
OF INDIA(SEBI)
SEBI was established in 1988
and became a fully
autonomous body in the year
1992 with definedresponsibilities to cover both
development and regulation of
Stock Market
SEBI Bhavan, Mumbai headquarters
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FUNCTIONS OF SEBI
1.Regulation of Stock exchanges and
Subsidiaries
2.Registration and Regulation of the
working of Intermediaries3.Registration and Regulation of
Collective Investment schemes
including mutual Funds.
4.Fraudulent and Unfair Tradepractices
5.Investor Education and the
Training of Intermediaries
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SENSEX& THE NIFTY
The Sensex is an "index". An index is
basically an indicator. It gives you a
general idea about whether most of the
stocks have gone up or most of the stocks
have gone down.
The Sensex is an indicator of all the major
companies of the BSE.
On the other hand where as nifty is an
indicator of all the major companies of the
NSE.
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SCOPE OF THE STUDY:
This survey is mainly concerned with the
investments in the nifty stock market. And to know
how on-line trading takes place This survey mainlyrevolves around the people living in Pathankot
.One part of the study is concerned with the
procedure to know how online trading takes place
and the second of the study is concerned with the
consumer perception regarding investment in nifty
stocks.
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OBJECTIVES
1. To evaluate the views of the people aboutinvestment in share market.
2. To know how on-line trading takes place.
3. To find out the problems customer generally face
while investing in nifty stock companies.4. To find out the satisfaction level of the investors.
5. To trace the customer opinion for the different
mode of investment.
6. To study the motivational factors whichpersuade customers to buy nifty stock.
7. To find out the investors opinion about
investment through sub brokers.
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RESEARCH METHODOLOGY:
The study is concerned with the consumer perception
regarding investment in nifty stock market.The study of
exploratory in nature and hence descriptive.
The universe of the study consists of customers living
in Pathankot. The sample consists of 300 customers
,which have been taken by judge mental non-random
sampling technique. The sample being a non randomsample every care has been taken to select the
respondents covering different background ,so as to
make the study fairly representative .
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STEPS USED IN EXPERIMENTAL STUDY
OF MY PROJECT:-
1-Identify & define the problem
2-Formulate hypothesis & deduce theirconsequences
3-Construct an experiment design
Selects sample of subjects
Group or pair subject
Conduct pilot study
Determine place, time & duration of the project
4-Conduct the experiment
5-Compile the raw data & reduce to the useableform.
6-Apply an appropriate test of significance.
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PROCEDURE FOR ONLINE TRADING IN
INDIA BULLS
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LOGON:
First of all, the requirement for trading is to log on
Indiabulls has its software -Power India Bull (PIB)
which makes the trading possible.
There are two types of transactions-
1) Buy
2) Sell
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BUY TRANSACTION
CHECK BUYINGLIMIT
Placementof order
Orderaccepted
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SELL TRANSACTION
Rejectorder
Acceptorder
Pending
order
Confirmationof the order
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RESEARCH DESIGN-
Data source - The study is based on both
primary and secondary data .
Research instrument - Questionnaire Research approach- Survey,Observation
Sampling unit- Customers
Sample size- 300 customers
Sampling procedure - judge mental non-random method.
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DATA ANALYSE AND PRESENTATION-
1.To which category do you belong?
33.33%
46.67%
20%BUISNESS
SERVICE
PROFESSIONAL
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2. ARE YOU AWARE OF SHARE MARKET?
53.33%46.67%YES
NO
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3.ARE YOU INVESTING IN SHARE MARKET?
46.77%53.33%
Column1
YES
NO
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4.WHICH TYPE OF MARKET ARE KNOWN TO
YOU?
33.33
16.67%
50%
NSE
BSE
Both
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5.THROUGH WHICH CHANNEL YOU ARE IN
TOUCH WITH NIFTY STOCK MARKET?
66.66%
33.34%Broker
Sub Broker
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6.WHICH FACTOR DO YOU CONSIDER WHILE
INVESTING IN NIFTY STOCK?
40%
33.34%
26.66%
High Return
Quick Growth
Easy Liquidity
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7.WHICH KIND OF SERVICES ARE YOU
GETTING THROUGH BROKERS?
33.34%
16.66%16.66%
33.34
Online facility
Interdipositery
Facilites
BrokerageReduction
AMC Reduction
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8. ON WHAT BASIS DO YOU BUY A SCRIP?
BUYING OF SCRIP
32%
11%15%
17%
25%
On the recommendation
of the brokerFundamental analysis
On the recommendation
of your friend
Yourself
On the basis of news
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9.WHAT IS THE VALUE OF YOUR PORTFOLIO?
PORTFOLIO VALUES
21%
38%
32%
9%
Rs 50,000- Rs 2,00,000
Rs 2,00,000- Rs 5,00,000
Rs 5,00,000- Rs
10,00,000
More than Rs 10,00,000
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10.WHAT KIND OF PROBLEMS DO YOU FACE
GENERALLY WHILE INVESTING IN THE MARKET?
50%
10%
40%
Lack of Stability
Compitition
High Brokerage
Rate
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12. WHAT IS THE SOURCE OF YOUR AWARENESS
REGARDING INVESTMENT IN NIFTY STOCK?
48
28
16
8
friends
Executives
others
newspaper
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13.WHAT IS THE MODE OF YOUR
INVESTMENT IN NIFTY STOCK MARKET?
29.33%
50%
15.67%
Long term
Short term
Intraday
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14.WHICH COMPANIES YOU PREFER WHILE
INVESTING UNDER NIFTY?
60%40%
MNCs
National Companies
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15. ARE YOU SATISFIED WITH RETURN ,YOU
ARE GETTING FROM THESE COMPANIES?
53.33
46.67
Sales mnc's
National
companies
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LIMITATIONS
1. Customers found it inconvenient to spare time for
interview.
2. Higher level of investors were very uncooperativeand did not become part of the interview.
3. Investors were not sure about the questions which I
asked them.
4. Due to the nature of the business ,they were not
available at the house.
5. While every effort was made to get the
questionnaire filled personally, even then elements
of bais might crept in.
6.Due to loss form the investment ,some customers
felt upset and did not attend the interview.
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CONCLUSION-
This study is concerned with customer
perception related with investment in nifty
stock market. Acc to the data most of the
respondents are aware of both types ofmarket (NSE and BSE) because they
usually invest in both the phases of the
market. Acc. to the data most of the people
say that investment in nifty stock gives
high return or maximum return. Acc to thedata two facilities i.e online facility and
amc reduction are forcing them to remain
with the brokers.
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CONTD.
ACC to the data most of the respondents say thatdue to lack of the stability , they feel some typeof instability while investing in the nifty stockmarket.50% people are concerned with the
insecurity problems.Acc to the data almost 55% people say that theybelieve in short term investment .The reason isthat with the help of short term buying selling,they can earn more profit than investment
through other modes .Acc to the data , almost54% people say that they are satisfied with thereturn they are getting from the multinationalcompanies because of their high return in themarket.
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RECOMMENDATIONS & SUGESTIONS :-
Most of the clients are much aware about of theshare market . so companies should do the work ofpublicity ,so that most of the people can remain intouch with fluctuations of the market.
# Companies should provide extra knowledge aboutthe share market to the employees ,so that therelationship managers can provide good andeffective knowledge to the clients.
# Share market companies can gain an edge overcompetitors by providing better service after
opening up of the demat accounts in the concernedcompany.
# companies should hold an exercise to educatepublic about their strengths and how they aredifferent from the competitiors.
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youThank