india - a close look at a mobile 1st economy - daniel neumann, clicksmob
TRANSCRIPT
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ClicksMob | December 15th 2015
India – a close look at a mobile first economy
Daniel NeumannVP Business Development & StrategyClicksMob Inc.
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ClicksMob | December 15th 2015
About Us1.Mobile Performance Platform
2.+500 Advertisers
3.+8000 traffic sources
4.World wide traffic in all platforms5.
Proprietary technology
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ClicksMob | December 15th 2015
Sorry… Not a Taj Mahal Presentation
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ClicksMob | December 15th 2015
India at a Glance
Know Your Customer
Mobile is Booming
Fueling Growth
Start Up Money Pouring
Ecommerce Leading the Way
Challenges
What’s in it for you?
Summary
Agenda
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ClicksMob | December 15th 20155
India at a Glance• 1.3 Billion people• 67% Rural, 33% Urban• ~ 20% internet penetration• 225 Million are on mobile• By 2016, India will replace the US as the 2nd largest
smartphone market in the world• Android dominated market (90%)• Google Play’s 3rd largest market by downloads
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ClicksMob | December 15th 2015
Know Your Customer
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• 60% below 30• 30% of population
below poverty line• Many are multilingual• Price sensitive• Receptive to ads• 1st digital experience• Average user has 17
apps installed• 3 hours a day
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ClicksMob | December 15th 20157
• Mobile shipments growing (28.3 Million in Q3 2015)• Fastest growing app market in the world (131% growth
YOY on usage)• 950 Million mobile active connections• 9 Billion downloads in 2015 (!!!)• Some companies even go app-only
India’s Mobile is B O O M I N G
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ClicksMob | December 15th 20158
• Young population• A growing middle class• Availability of low cost smartphones, large screens• Improved infrastructure and connectivity, growing
coverage• Digital India government initiatives• 4G as a tipping point• 2nd largest Android developer community• Mobile app economy as a source of employment• Start ups boom
Fueling Growth
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ClicksMob | December 15th 2015
• $7.3 Billion invested in Indian startups YTD
• Relatively easy to raise capital
• 18,000 startups valued at $75 Billion
• Employing 300,000 people
• Ecommerce growth paving the way for more
Start Up Money Pouring into India
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ClicksMob | December 15th 2015
E-commerce Leading the Way• E-Commerce• Messaging• Gaming• Social• Mobile wallets• Personalization• Travel• Transportation• Streaming music• Entertainment
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ClicksMob | December 15th 201511
Omni-Channel Marketing
Apps are Everywhere
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ClicksMob | December 15th 2015
Taking an Important Role in Daily Life
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ClicksMob | December 15th 2015
Mobile Ad Spend is Growing, Fast!
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ClicksMob | December 15th 2015
Open to International Business
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ClicksMob | December 15th 2015
Challenges – It’s Not All Rosy
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Monetization is a challenge
Payments obstacles
In-App purchases
limited
Low performance /
Storage
Poor infrastructure
Expensive data plans
Culture gap Cash driven economy
High un-install rates
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ClicksMob | December 15th 201516
What’s In It For Me – Don’t Ignore India• Highly untapped market• Enter a booming market with immense room for growth• Start up mode with appetite for innovation• International apps can make it BIG (80%)• Game developers – India represents a blue ocean of
opportunities• Utilize India to test drive
your product – affordable and scalable• Leverage Indian talent
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ClicksMob | December 15th 2015
Summary
The world is moving to mobile - India is leading
The Indian mobile app market represents a rare opportunity for massive download growth
Industry is still in infancy - an opportunity to penetrate a booming market
Get inspired by innovation17
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ClicksMob | December 15th 2015