index [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_mezzomedia... · 2020. 6....
TRANSCRIPT
![Page 1: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/1.jpg)
![Page 2: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/2.jpg)
INDEX
![Page 3: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/3.jpg)
![Page 4: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/4.jpg)
2013 2014 2015 2016 2017 2018 2019
154
166
184 184181
178181
• 2015
•
SOURCE : 2019 , , , 2019.12
![Page 5: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/5.jpg)
23%
2017 2018 2019
75%
25%
68%
32%
62%
38%583
714
878
+23%
+22%
SOURCE : , , 2020.02
•
•
![Page 6: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/6.jpg)
2017 2018 2019
74%
26%
63% 57%
43%
278291 293
+1%
15%
14%
15% 17%
+5%
37%
2017 2018 2019
78%
22%
71% 65%
35%
316
419
581
+39%
+33%
29%
30%• 19 39%
•
SOURCE : , , 2020.02
![Page 7: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/7.jpg)
2015 2017 2019 2021 2023 2025
2020
+525%
16
, HMG ,2019.06
25
10
413
9,500
40 1,820
4,250
400
140
•
•
2020
![Page 8: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/8.jpg)
•
•
![Page 9: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/9.jpg)
72 2
All the Time MINI
BMW
3
SUV
2
•
•
![Page 10: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/10.jpg)
![Page 11: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/11.jpg)
34%
40%
13%
13%
79%
14%
2%
5%
13%
13%
21%
23%
30%
25-29
30-34
35-39
39-44
45-49
100%
0%
Online-Survey
5
-49
303
2020.02.19 ~ 2020.02.23
![Page 12: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/12.jpg)
25% 15% 13% 11% 8% 8% 6% 5% 3% 2% 2% 1%
20대 25%
30대 11%
40대 8%
• 73% 25%
• 20
![Page 13: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/13.jpg)
45% 32% 24% 23% 15% 11% 10% 9% 9%
20대 25%
30대 29%
40대 36%20대 28%
30대 27%
40대 20%
• 45%
• 20 30
![Page 14: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/14.jpg)
70% 75% 88%81%
• 3 81%
•
30%
30%
17%
81%
70% 75% 88%
1%
24%
2%
10%
![Page 15: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/15.jpg)
60% 54% 30% 21% 21%
70% 68%
20대 80%
30대 71%
40대 68%
20대 75%
30대 66%
40대 68%
•
•
22%
8%
70% 68%
24%
8%
![Page 16: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/16.jpg)
52%
6%
7%
9%
12%
13%
13%
18%
26%
43%
68%
6%
8%
8%
11%
12%
15%
22%
54%
63%
20대 80%
30대 59%
40대 40%
• 52%
•
![Page 17: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/17.jpg)
60% 42% 32% 31% 5%
20
37%
20대 48%
30대 38%
40대 33%
• 37% 20
•
25%
37%
38%
![Page 18: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/18.jpg)
![Page 19: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/19.jpg)
SNS
41% 19% 17% 16% 16% 15% 13% 12%
•
• 20
20대 23%
30대 17%
40대 11%
![Page 20: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/20.jpg)
68%•
• 68%
SNS
43% 22% 18% 17% 16% 15% 12% 11%
68%
![Page 21: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/21.jpg)
50% 47% 20% 15% 13% 12% 10% 10%
20대 20%
30대 13%
40대 11%
20대 23%
30대 9%
40대 8%
•
• 20 CM
![Page 22: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/22.jpg)
35% 33% 29% 25% 20% 19% 17%
75% 48% 73% 83%
6%
13%
5%
5%11%
28%
15%
•
•
20 30 40
1
2
3
4
5
8% 12% 8% 7%5%
![Page 23: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/23.jpg)
22%
12%
28%
9%
7%
SOURCE : , 2019.01 –2019.12
5%
4%
7%
5%
•
• CJ TVE SMR
1
2 CJ TVE
3
4 CGV
5
![Page 24: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/24.jpg)
SK
56% 48% 21% 17% 14% 11% 7%
20대 24%
30대 19%
40대 15%
20대 32%
30대 14%
40대 11%
• SK
• 20
![Page 25: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/25.jpg)
![Page 26: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/26.jpg)
• 2019.
•
•
• 2019 2019
• 2019.
•
•
• 1,040 2019
•
•
![Page 27: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/27.jpg)
• 2019.10 -2019. 12
•
•
•
• 2019.06 -2019.08
• SUV
•
• 1
•
• ∙ ∙
![Page 28: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/28.jpg)
• 2019.
• 3 (24 / / )
• ‘ ’
• 3 1,900
• 2019.
•
•
• 350 2019
•
• TV SNS
![Page 29: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/29.jpg)
THANK YOU
![Page 30: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_5_MezzoMedia... · 2020. 6. 23. · 2013 2014 2015 2016 2017 2018 2019 154 166 184 184 181 181 178 • 2015 •](https://reader036.vdocuments.mx/reader036/viewer/2022071217/604902d9c849140b28307b59/html5/thumbnails/30.jpg)
MEZZOMEDIA
2020