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TRANSCRIPT
INDEX
2020 14 4%• 2019 8.5 60%
• 22% 14%
SOURCE : Statista, Beauty & Personal Care Report 2019.03
2017 2018 2019 2020 (E) 2021 (E)
14% 14% 14%
4%CAGR
13.514.1
14.615.2
13
14% 14%
60% 60% 60% 60% 60%
22%22%
22%22%
22%4%
4%4%
4%4%
13%
2017 2018 2019
72%
28%
63%
37%
64%
36%
1,131
655
1,000
+53%
+13%
• 100 30
•
SOURCE : 2020.02
2017 2018 2019
56%• 2019
• 2% 34%
2017 2018 2019
152
289 283
2017 2018 2019
75
94
126
71% 72%
28%
81%
19%
62% 50%
50%
50%
50%
75% 70%
30%
75%
25%
207
297
463
+44%
+56%
+89%-2%
+25%
+34%
29%
38%
25%
SOURCE : 2020.02
Belei AMAZON •
TOUN28 TOUN28 •
INNISFREE
• 100
•
• 20
Clinique IDClinique
Laboratories
•
•
• H&B
• 2020
2020.3.14
2018 2019 2020 2021 2022
•
•
17 18 1920
21
ECO CERTEWG
10
CRUELTY FREE VEGAN
Cruelty Free 100%
Dear Dahlia
EVE
LF Athe
2009 EWG
2016 EWG VERIFIED™
EWG AROMATICA
•
• P&G CES 2020
2018 2019 2020 2021 2022
KOTRA BNK
2020.02
46%
6
9
1 21 4
1 6
L'Oreal Perso
AI
LUMINI Home
3D
P&G Opte
22%
56%
22%
50%
33%
17%
17%
16%
14%
17%
17%
19%
19-24
24-29
29-34
34-39
39-44
45-49
0%
100%
Online-Survey
5
409
2020.02.19 ~ 2020.02.23
29% 24% 24% 22% 21% 20% 12% 9% 9% 9% 6% 4% 2%1%
SNS• SNS 2030
• 20 40
20대 39%
30대 32%
40대 17% 20대 33%
30대 21%
40대 19%
•
•
46% 31% 25% 24% 20% 6% 6% 5% 4%
2%
46%
22%
•
•
35%
34%
33%
30%
25%
24%
19%
16%
16%
16%
31% 69%
11%
12%
12%
41%
8%
11%
66%
62%
37%
43%
9%
TOP2
• 57%
•
58%
16%
10%
7%
7%
2%
57%36%
7%
57%
TOP2
70%
59%
54%
49%
TOP2
20 30 40
42% 47% 40% 40%
LED 41% 38% 41% 42%
36% 28% 38% 40%
33% 44% 29% 27%
31% 36% 28% 30%
3% 5% 1% 2%
• 43% , 46%
• LED
43% 46%
39%
18%
43%
47%
7%
46%
TOP2
SNS
38% 28% 28% 15% 13% 13% 10% 8%
7%
•
•
20대 48%
30대 43%
40대 24%
40대 36%
20대 24%
30대 23%
20대 33%
30대 32%
40대 20%
•
•
45% 24% 12% 12% 5%2%
42%
18%
12%
6%
6%
6%
5%
3%
2%
• 68%
• 49% 2030
68%
49% 29% 26% 15% 13% 11% 10% 9%
20대 62%
30대 55%
40대 26%
27%
19%
18%
14%
13%
13%
12%
10%
6%
2%
60%
• 2030
•
59% 40% 59% 75%
14%
19%
18%
9%17%
26%
16%7%
10% 15%7% 9%
20 30 40
1
2
3
4
5
• 63%
• , 20
SNS
63%
57% 37% 29% 21% 19% 12% 12% 9%
20대 72%
30대 49%
40대 35%
1 인스타그램
2 페이스북 Video
•
• 20%
20%19%
30%
9%
4%
2%
7%
5%
4%
SOURCE : , 2019.01 –2019.12
58% 32% 18% 15% 14% 12%
•
• 2030
20대 66%
30대 60%
40대 44%
•
•
PINTEREST Try on
• 2020.01.28 ,
• 'Try it'
•
•
• 2019. 3Q
• MaskiD
• 6
•
DOVE
• 2020.01.31
• 100%
•
•
•
•
•
DEAR DAHLIA
• 2019.11
•
• # #HEART4PAW
• Humane Society International
•
THANK YOU
MEZZOMEDIA
2020