independent study 2: social scanning with qr code service

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QR Code social scanning and crowdsourcing concept. King Mongkut’s Institute of Technology Ladkrabang Banyapon Poolsawasd ITM24.1 - 53660722 Independent Study 2

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Social Scanning Concept with QR Code Service Management compare and preview with case study and Audience research with another tools - KMITL King's Mongkut Institute of Technology Ladkraband, ITM 24 by Banyapon Poolsawasd (@daydev)

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Page 1: Independent Study 2: Social Scanning with QR Code Service

ì  QR Code social scanning and crowdsourcing concept.

King Mongkut’s Institute of Technology Ladkrabang

Banyapon Poolsawasd ITM24.1 - 53660722

Independent Study 2

Page 2: Independent Study 2: Social Scanning with QR Code Service

ì  Compare QR Code Service

Banyapon Poolsawasd ITM24.1 - 53660722

Effec&ve  Measure,  a  world  leading  online  Audience  Measurement  solu&on,  head-­‐quartered  in  Melbourne,  Australia  with  addi&onal  offices  in  Dubai,  New  York,  Sydney  and  Bangkok.  

Join  F.R.O.G,  Instead  of  having  just  one  QR  code  that  takes  them  to  a  survey,  the  Thumbs  Up/Down  model  has  2  QR  

This Project Compare Service with

King Mongkut’s Institute of Technology Ladkrabang

{ Same QR Code Survey in Web-Based Analytics Service Support Mobile}

Page 3: Independent Study 2: Social Scanning with QR Code Service

ì  Background Statistics of QR Code

Banyapon Poolsawasd ITM24.1 - 53660722

Where have you seen a QR code

King Mongkut’s Institute of Technology Ladkrabang

Page 4: Independent Study 2: Social Scanning with QR Code Service

ì  Background Statistics of QR Code

Banyapon Poolsawasd ITM24.1 - 53660722

Why would you be interested in using a QR code

King Mongkut’s Institute of Technology Ladkrabang

Page 5: Independent Study 2: Social Scanning with QR Code Service

ì  Comparing [ESPONC] QR Code Survey - Service

Banyapon Poolsawasd ITM24.1 - 53660722

Create, integrate and track QR Codes. Promote your real-world campaigns with rich & mobile optimized content to attract new fans and customers.

Analytics and statistics provide the number of scans by date, location, state, device manufacturer and device model. You can create analytics reports and export them into various formats *.xls, *.xml, *.csv.

QR Code Tracking

Page 6: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Comparing [ESPONC] QR Code Survey - Service

Page 7: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Comparing Survey Swipe QR Code Survey - Service

Case Study: Washington State Ferry Ridership Surveys This case study illustrates how Washington State Ferries is successfully leveraging the latest marketing research technology

QR Code – Mobile Survey Access

•  Save money on ridership surveys •  Get feedback from riders using smartphones •  Use QR code technology for surveys •  Collect responses using iPhone, iPads and

other tablets •  Increase rider satisfaction by listening to their

feedback

Page 8: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Thumbs UP and Thumbs Down: Instead of having just one QR code that takes them to a survey, the Thumbs Up/Down model has 2 QR Codes – each representing positive or negative emotion espoused by the passenger overall. This is similar to the the universal Facebook “like” button that we are all accustomed to in the web world.

Customize Field and Interface Generate QR Code

Mobile Browser Support Viewer and Call Action

View Result and Feedback by other

Free  Trial  1  Month  

Page 9: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

We believe the market needs, and is ready for, an alternative Digital Audience Benchmarking solution. By Website Script and QR Code – Mobile Site Survey form to submit and result an audience.

QR Code – Audience Analysis

Comparing Effective Measure QR Code and Audience Analysis

capability enables cutting edge digital Audience Measurement, website rankings, internet demographics and media planning tools for publishers, agencies and digital marketers.

Page 10: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Comparing Effective Measure QR Code and Audience Analysis

Page 11: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Comparing All Service

ITM:  Project  

Service Price (Free)

Mobile Friendly (UI)

Statistics Analytics

Marketing Campaign

Social Network Integration

Audience Database

*  

* Free trial 1 Month

Page 12: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Comparing QR Code Rules

ITM:  Project  

Why Someone Should Scan Your Code

Link to Awesome Content

Make Sure Your Content is Mobile Friendly

Include Instruction brief explanation

* Content Provide by everyone administrator must be monitoring.

*  

Page 13: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Project Library Support

ITM: Project

Google Chart for Generate QR Code Sencha Framework (Java script, Jquery) for Mobile Friendly Support

Page 14: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Project Library Support

ITM: Project

Use decision data from truehits, Google Ad planner, Nielsen data, E-marketer research {This Project Pay for truehits and Nielsen}

Page 15: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Campaign Case Study Support

ITM: Project

Tradi&onal  Media  Poster  

Magazine  Cover  

Report and Audience Analysis

Magazine:  TrueLife  and  Cleo  with  Survey  &  Feedback  QR  Code  

Page 16: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Campaign Case Study Support

ITM: Project

Use decision data from truehits, Google Ad planner, Nielsen data, E-marketer research {Thai Flood and HelpTogetter by True Support}

Page 17: Independent Study 2: Social Scanning with QR Code Service

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Banyapon Poolsawasd ITM24.1 - 53660722

Thank you for attention.