independent leaders | ss2014 look book | mens lifestyle brand
TRANSCRIPT
It started in Rio on Ipanema.
Two pals from London were looking for an escape
from the predictable working life and decided to
jet off to Rio to let off some steam. Upon arrival
things quickly got messy-drinking caipirinhas by
the gallon, they danced on tables and chained
shots of Cachaça with the locals until the bar
ran dry.
They realised that Rio was a city full of fun, sex,
colour and freedom. It was a city that was alive,
from dawn-til-dusk. It was at that moment, in
amongst the free spirited vibe they knew, Rio
loved them & they loved Rio.
They felt right at home.
As the morning sun came rising up over the
favelas, they strolled along Ipanema Beach and
decided that it was time for a brand to exist that
captured the fun and attitude of what they had
just experienced.
They would take the sites, sounds and flavours
from Rio back to London, to create a lifestyle
brand completely different from anything they
had ever seen before.
Most importantly though they would adopt the
independent spirit of the people they had met
who lived passionately, freely and confidently
beyond the rules of society.
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INDEPENDENT LEADERS
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Spring 2014Look Book#indleaders#indleaders independent-leaders.com