Independent Economic Development Task

ForceMeeting 5

September 11, 2013

K. Gleasman

Agenda• Review and approve meeting notes from Mtg #4• Status agency discussions (progress from 9/4/13) – All• Status other action items

o County statistics from M. Burrows – David Watkinso IEDTF tour of TVS – David Neumanno TC vs HC economic development process discussions – David Bradfordo InterBike Trade Show – attendees look for econ dev ops – David Bradford

• Roadmap to complete 3 taskso Develop decision criteria for EDO decision

• Other topics from task force• Public Comment• Adjourn9/11/2013 2

Review and approve meeting notes from Mtg #4

Transylvania CountyIndependent Economic Development Task Force

8/28/2013 Meeting #4 Members Present: Bradford Gleasman Harris Higgins Neumann Watkins WhitmireMembers Absent: Bradford Gleasman Harris Higgins Neumann Watkins WhitmireOthers Present: Various members of public, Eric Crews from Transylvania Times

Recording Secretary: Karen GleasmanITEM DISCUSSION BEYOND SLIDE DECK ACTION Review and approve Mtg Notes 3 Approved Status for agency discussions Decided each agency answers questions individually All will continue with connections Chamber of Commerce has questions - RH Trans Partnership - date for next mtg established - DN EDAB - will meet 9/12 8AM - DB HOB - will meet 9/11 8:30 AM - KG TDA - questions emailed, will meet 9/26 - JW TC Office of Plng and ED - has questions - RH City of Brevard - will be contacted - DW Town of Rosman - will be contacted - BH InterBike Trade Show This represents economic dev well beyond tourism DB will suggest to attendees: explore TC ED ops Mfg for high end bike parts is a big opportunity DB recommends path of least resistance to invite here IEDTF will not attend trade show Brand and Marketing defn's Brand - that which makes you distinct from others, can be valued financially Marketing - process of comunicating with customers when you don't communicate they will make stuff up Transylvania can have bad connotation - connect to real meaning THROUGH THE WOODS J. Goldsmith Marketing/Brand Examples of good TC marketing from TDA website! As task force we need to become familiar with Agree that brand could more clear and consistent growth patterns for existing companies Web presence is challenged - need blog with daily pic, weather, etc And create community to help Blog needs data analytics Books - Start-up Communities Brochure not high priority, except for trade shows Lean Start-Up We should support campaigns we don't own - e.g. Native Eye Wear Remember 80/20 Existing/New business support Required balanced approach to market to new companies with growing existing companies Add to Targeted Industries list Cut & Sew 3D Printing Environmental industries - recycled matls -> goods, e.g. tshirts Camps Medical equipment Labs e.g. biomedical Build musical instruments More movies here Music recording studios

Other Topics DB to contact Wes Dixon and Square Root to discuss development Henderson vs TC counties All go on-line to look at Henderson ED web site DW to contact M. Burrows for statistical TC trendsPublic Comment Phil Davis is local branding expert Brand like "keep Austin weird" how about "Brevard Rocks" Every Canadian says "Go Canada Go" Check out Fairfield Iowa Biz Entrepreneur asson Book - Local dollars, local sense Overlap of effort may or may not be good J. Goldsmith said too many, fractious Brevard should continue to advertise in AAA magazine In creating brand, may be helpful to get outside perspective Brochures are good at trade shows We need help with start - ups BrevardRotary.org web site is good example Add Firearm and Accessories to targeted industries

9/11/2013 3

Status for agency discussionsOn average in less than 5 minutes per; focus on progress since 9/4/13….oConnection made?oDate of next board meeting?oAny issues?oOther progress relative to these discussions

9/11/2013 4

Status other action items

• County statistics from M. Burrows – David Watkins• IEDTF tour of TVS – David Neumann• TC vs HC from economic development – David Bradford• InterBike Trade Show – attendees look for econ dev ops – David

Bradford

9/11/2013 5

Roadmap to complete 3 tasks

TASK #1 TASK #3Recommend TC EDO ID Target IndustriesOrg Structure Prelim Marketing Plan

Debate Pros/ConsAlternatives

Develop AlternativeStructures

Study J. Goldsmith Analyze Agency TASK #2EDO Construct Data Develop Mission/Vision

Brand for TC EDOModify J. Goldsmith Develop decisionEDO Approach criteria

Modify TC Assets Review AgencyChallenges Data

Review J. Goldsmith Collect Agency Prep for AgencyReport Data Data Collection

Have brainstormed list of 25 targeted industries

Reviewed and modified:TC AssetsTC ChallengesTargeted companies profileApproach to econ developmentBrandingMarketing

9/11/2013 6

9/11/2013

underway

Develop decision criteria for EDO decision• Covers all seven elements of solid approach to economic development

oRecruitmento Existing Industry Efforto Small Business Developmento Entrepreneurial DevelopmentoWorkforce DevelopmentoCulture CreationoVision/Leadership/Accountability

• Anticipated good return on financial investment• Great utilization of human capital

9/11/2013 7

Other topics from task force members

9/11/2013 8

Public Comment

9/11/2013 9

Adjourn

9/11/2013 10

Calendaring Future Topics

As we consider these; let’s keep in mind roadmap to complete assigned tasks. What role do these topics play in refining or augmenting the steps along the paths? What is appropriate timing – now, soon, later?

•Mountain Bizworks - later•Lean Startups - later•Rails to Trails - later•Other

9/11/2013 11

Targeted industry brainstormed list 9/4/2013Goldsmith Industries

Industries Industries Target Company Profile

Nutraceuticals Aerospace industry parts Cut & Sew Rev range: $5M - $50M

Outdoor Recreation Equipment Composites 3D PrintingNumber of employees: 1-150

Food and BeverageConsider methods of mfg: e.g. precision maching, web based

Environmental industries, e.g. recycled matls -> t-shirts

Retention/expansion of current businesses

Automotive Parts Brevard College BRCC Quality of place is big draw

Sports, Health, and Wellness Bamboo Camps

Solo Worker Destination spa Medical equipment

Tourism Destination health club Labs e.g. biomedical

Research lab: e.g. farm/agri Build musical instruments

Food processing, e.g. apples More movies hereArtisanal agriculture, e.g. mustards, Do More bars Music recording studios

Expansion of TVS (tour opportuntity)Parts/supplies for existing comp., e.g. cans for OSKAR BLUES

More like Everett Farms, Busy Bee9/11/2013 12