Independent Economic Development Task

ForceMeeting #11

October 30, 2013

K. Gleasman

Agenda• Review and approve meeting notes from Mtg #10 • Comparing business friendliness Henderson vs Transylvania Counties

o Mark Peddy

• Status agency discussions (progress since 10/23/13) – all• Second discussion for data analysis - all• Other topics from task force• Public Comment –Summarized Input• Adjourn

10/30/2013 2

Review and approve meeting notes from Mtg #10

10/30/2013 3

Members Present: x Bradford x Gleasman x Harris x Higgins q Neumann x Watkins x WhitmireMembers Absent: q Bradford q Gleasman q Harris q Higgins x Neumann q Watkins q WhitmireOthers Present: Various members of public, Eric Crews of Transylvania Times, Wes Dickson, and Tom DempseyRecording Secretary:Karen GleasmanITEM DISCUSSION BEYOND SLIDE DECK ACTIONReview and approve Mtg Notes 8 ApprovedCompare business friendliness of Tom started Liquid Logic in Hendersonville in 2000, a company of 120

TC and Henderson County employees. In 2005, he started Sylvan Sports in TC whichWes Dickson employs 11 people. Tom Dempsey Wes Dickson started Sycamore Cycle in downtown Brevard in 2000, moved

to Pisgah Forest intersection in 2003, and opened a shop in Hendersonville in 2011; he employs 7 full time employees.

Both saw similarities - total cost, AB Tech and BRCC have feeder programsBiggest difference is process related combined with an attitude diff.

HC had an attitude of facilitation - let's measure how big yoursign can be together, c/w here's the math determine your ownsign dimensions. Incentives were available in HC to extendinfrastructure (albeit for a larger company). Nothing req'd from business owner to work through county/city interface.No centralized entity to help with process and eliminatebarriers. Surprising fees, e.g. infrastructure impact fees formultiple owners of same infrasture. HC assumed you knewnothing and helped. TC it helps to know people in the decision chain

Status Agency Discussions q Chamber - 2 individls have responded, rest of chamber not yetq Partnership - Frank on targetx EDAB - response inq HOB - nothing new, on taskq TDA by end of weekq OP&ED - on taskq Brevard - will follow-upq Rosman - mayor took over, Billy to check

Initial ideas for data analysis Map out participation in 6 parts of EDO looking for over/under lap Karen to startAffi nity method to assess qualitative input We'll discuss further 10/30

Other topics from task force members Have J. Goldsmith come in early Dec to discuss her construct + rationale Karen to make connection

Public comment through email No input received Email account open:TCIEDTF@gmail.com

Adjourn

Transylvania CountyIndependent Economic Development Task Force

10/23/2013 Meeting #10

Comparing business friendliness

Henderson vs Transylvania Counties•Mark Peddy

10/30/2013 4

Status for agency discussionsOn average in less than 5 minutes per; focus on progress since 10/23/13….oAny issues?oOther progress relative to these discussions

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q

x

x

x

Initial ideas for data analysis – for example only – DATA NOT REALConnections between agencies

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COC TP EDAB HOB TDA TCOPED Brevard RosmanCOCTPEDABHOBTDATCOPEDBrevardRosman

Close Connection

Less close

Initial ideas for data analysis – for example only – DATA NOT REAL• Responsibilities

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Business Recruitment

Existing Industry Support

Small Business Development

Entrepreneurial Development

Econ Culture Creation

Workforce Readiness

COC I1COC CTPEDABHOB I1HOB I2HOB I3HOB I4HOB I5TDATCOPEDBrevardRosman

Primary Responsibility

Supporter

Initial ideas for data analysis – for example only – DATA NOT REAL• Mission statements

10/30/2013 8

MissionCOCTP

EDABAdvisory board to county commissioners in developing and carrying out effective Economic Development Program

HOBTDATCOPEDBrevardRosman

Initial ideas for data analysis – for example only – DATA NOT REAL• Current views of effectiveness relative to economic development

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COC TP EDAB HOB TDA TCOPED Brevard Rosman

Most effective

Also effective

Initial ideas for data analysis – for example only – DATA NOT REAL• Problems

10/30/2013 10

Beaurocracy Regulations Lack of Priorities Overlap

Initial ideas for data analysis – for example only – DATA NOT REAL• Solutions

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Mission/vision Communication New Ideas Addn'l Funding

Other topics from task force members

10/30/2013 12

Public Comment – summarized input

• Please send public comment to:o email address: TCIEDTF@gmail.com or

• Or provide in writing prior to or after each meeting.• New email will be accessible to all task force members• Karen Gleasman will ensure written comments are passed on to all

task force members

No input received last week

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Adjourn

10/30/2013 14

Targeted completion date – after upgrade• Oct 23, 2013: propose process to analyze agency data• Oct 30, 2013: finalize process to analyze agency data (retreats?)• October 31, 2013: most all agency input received• November (with holidays): analyze data• December: propose/evaluate organization construct alternatives• End of January: Interim report to community – Brand, mission, vision,

brainstormed list of targeted businesses, and EDO construct • Feb 12 – finalize org construct, brand, mission, vision • March – Select targeted businesses, develop initial marketing plan• March – Final report prepared/presented to community and commissioners

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Definition of Economic Development

“Economic development is a process by which a community creates, retains, and reinvests wealth, and improves the quality of life.”

David Dodson, MDC Inc, Chapel Hill, NC

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Decision criteria for EDO decision1. Economic development is a process by which a community creates, retains, and reinvests wealth, and

improves the quality of life

2. Covers all seven elements of solid approach to economic developmenta. Recruitment – soliciting companies to come or start here, includes marketingb. Existing Industry Effortc. Small Business Developmentd. Entrepreneurial Developmente. Workforce Development – EDO consolidates needs and facilitates solutionsf. Economic Culture Creationg. New business “ambassador” to smooth way with permitting, regulationsh. Vision/Leadership/Accountability – includes metrics related to mission and funding

3. Anticipated good return on financial investment

4. Great utilization of human capital including terrific volunteer base

5. User friendly – east to access, explain, and understand

6. Active engagement of the whole of the county

7. Clear communication and cooperation amongst parts

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Targeted industry brainstormed list 10/9/2013

Goldsmith Industries

Industries Industries Industries Target Company Profile

Nutraceuticals Aerospace industry parts Cut & Sew Medical care recoveryRev range: $50K - $50M

Outdoor Recreation Equipment Composites 3D Printing

Number of employees: 1-150

Food and Beverage

Consider methods of mfg: e.g. precision maching, web based

Environmental industries, e.g. recycled matls -> t-shirts

Retention/expansion of current businesses

Automotive Parts Brevard College BRCCQuality of place is big draw

Sports, Health, and Wellness Bamboo CampsPotential for above average pay

Solo Worker Destination spa Medical equipment

Tourism Destination health club Labs e.g. biomedical

Research lab: e.g. farm/agri Build musical instruments

Food processing, e.g. apples More movies hereArtisanal agriculture, e.g. mustards, Do More bars Music recording studios

Expansion of TVS EventsParts/supplies for existing comp., e.g. cans for OSKAR BLUES Continuing careMore like Everett Farms, Busy Bee

NOT in conflict with quality of place

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Roadmap to complete 3 tasks

TASK #1 TASK #3Recommend TC EDO ID Target IndustriesOrg Structure Prelim Marketing Plan

Debate Pros/ConsAlternatives

Develop AlternativeStructures

Study J. Goldsmith Analyze Agency TASK #2EDO Construct Data Develop Mission/Vision

Brand for TC EDOModify J. Goldsmith Develop decisionEDO Approach criteria

Modify TC Assets Review AgencyChallenges Data

Review J. Goldsmith Collect Agency Prep for AgencyReport Data Data Collection

Have brainstormed list of 24 targeted industries

Reviewed and modified:TC AssetsTC ChallengesTargeted companies profileApproach to econ developmentBrandingMarketing

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9/11/2013

underway