incremental permission value
TRANSCRIPT
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer Marketing multi-channel
relationship
European legislation
One to one mktg IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issuesInternet Low cost computers
Search
Media fragmentation Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email
•
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•
Clear 0.75
Gives me choice 0.77
Honest 0.82
I’m in control 0.62
Inviting 0.79
Trustworthy 0.78
Welcoming 0.78
Appealing 0.74
My data will be safe 0.75
Values me 0.86
Reassured 0.70
Gives confidence 0.75
Rewarding 0.86
Flexible 0.9
Yes 38%
Clear 0.75
Gives me choice 0.77
Honest 0.82
I’m in control 0.62
Inviting 0.79
Trustworthy 0.78
Welcoming 0.78
Appealing 0.74
My data will be safe 0.75
Values me 0.86
Reassured 0.70
Gives confidence 0.75
Rewarding 0.86
Flexible 0.9
Yes 38%
Clear 0.81
Gives me choice 0.86
Honest 0.86
I’m in control 0.79
Inviting 0.96
Trustworthy 0.79
Welcoming 0.95
Appealing 0.90
My data will be safe 0.78
Values me 0.89
Reassured 0.82
Gives confidence 0.84
Rewarding 1.08
Flexible 0.9
Yes 52%
Clear 0.81
Gives me choice 0.86
Honest 0.86
I’m in control 0.79
Inviting 0.96
Trustworthy 0.79
Welcoming 0.95
Appealing 0.90
My data will be safe 0.78
Values me 0.89
Reassured 0.82
Gives confidence 0.84
Rewarding 1.08
Flexible 0.9
Yes 52%
Clear 0.81
Gives me choice 0.86
Honest 0.86
I’m in control 0.79
Inviting 0.96
Trustworthy 0.79
Welcoming 0.95
Appealing 0.90
My data will be safe 0.78
Values me 0.89
Reassured 0.82
Gives confidence 0.84
Rewarding 1.08
Flexible 0.9
Yes 52%
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