increasing your impact through social media collaboration with peer organizations
TRANSCRIPT
@PontDD
Increasing Your ImpactThrough Social Media Collaborationwith Peer Organizations
Dorothy Ponton
@GirlsLeadership
Girls Leadership teaches girlsthe skills to know who theyare, what they believe, andhow to express it, empoweringthem to create change in theirworld.
Clap Together
Clap Together
How? Why?
Community Engagement Manager@GirlsLeadership
3,663
How to use Twitter chats (or any socialplatform) to cultivate conversations
which amplify your messageand increase impact for your
constituents.
&"The Fortune is in the Follow Up"
What's in it for you...
Low CostRepeatableScalableMeasurable Impact
How I did it:
Evangelized to Executive DirectorParticipated in a chatJoined an existing conversationDemonstrated impactRinse & Repeat
How I did it:
Evangelized to Executive Director
How I did it:Participated in a chat
@TheRepProject
Resources sharedTraffic!Followers!Engagement!
#BuildConfidence
How I did it:Joined an existing conversation
#HowDoYouFeel #InsideOutHow Challenging Emotions Can EmpowerAction and Positive Change.Deepening the impact of Pixar’s Inside Outby growing Emotional Intelligence skills.
How I did it:Joined an existing conversation
How I did it:Joined an existing conversation
How I did it:Demonstrated impact
693,634 Reach3,400,056 Timeline Deliveries
How I did it:Rinse & Repeat
We discuss parenting books, the latestresearch on girls, and practical ways to
empower girls so they can change their world.
We love collaborating with authors, experts,and peer organizations to talk about whatmatters to girls, parents, and educators.
@GirlsLeadership
YOU can do it too - in 10 Steps:Find your Executive SponsorParticipate in a chat... or several!Join conversationsHost a conversationDemonstrate impact (free tools)Rinse & Repeat
Steps 1 - 3:Host your conversation
Research hashtags (#tagboard)
Find topics/ themes/ calls toaction your constituents arealready talking about.
Gather Partners from peer orgs(Exec can help greatly here)
Steps 3 - 5:Host your conversation
Create an event page/ blog post
Invite & promote: ask for helpImages make the differenceCreate sample Tweets/ FB postsTag your Partners in your posts
Share resources generously
Steps 6 -10:Host your conversation
Send Q: to Partners 1 week ahead
Remind Partners 1 day & 2 hrs aheadCreate sample Tweets/ FB postsTag your Partners in your posts
Measure: TweetReach, Hashtracking
Conversation! RT/ Fave/ Reply
You DID it:Rinse & Repeat
This conversation was just thebeginning! Build a schedule inalignment with the cycle of yourorganization, and return to topicswhich have excitement and aremeaningful to your constituents.
Thank You!
@PontDDDorothy Ponton