increasing revenue and curbing illegal liquor in india
DESCRIPTION
Presentation made at Tax Stamp Forum, Dubai on 16 September 2014 by Mr. Manoj Kochar, President, Authentication Solution Providers' Association. It analyzes how various authentication solutions can help curb illegal liquor trade and help the government earn more revenues. Examples cited include Madhya Pradesh, Tamil Nadu and Uttar Pradesh.TRANSCRIPT
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Increasing Revenue and Curbing Illegal Liquor in India
Presented by:
Manoj Kochar
President
Authentication Solution Providers’ Association
(Formerly known as Hologram Manufacturers Association of India)
Tax Stamp Forum, Dubai: 16th September 2014
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
About ASPA
• Authentication Solution Providers’ Association
(Formerly known as Hologram Manufacturers Association of India)
• Formed in 1998, renamed as ASPA on 5th July 2014
• Has a strength of 26 Manufacturing, 12 Associate and 5 Honorarymembers
• Mission : To provide a platform where authenticationtechnology providers can converge and collaborate todevelop customised cutting edge authentication solutionsfor their customers
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Indian Tax System
Central (Federal) Government
Custom Duties
Income Tax
Manufacturing Tax
(Central Excise)
Liquor Excise
Sales Tax/VAT
Municipal Taxes
State (Province) Government
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Various States in India
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Liquor Tax Stamps currently in use
• The first tax stamp appeared in 1980’s on a thin glassine basedpaper
• Even today no Tax Stamps at all for some states
• The ones that are in the market
Paper based labels with a hologram strip
Full OVD hologram label also called HEAL -
Hologram Excise Adhesive Label
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Initial Challenges and Redressal
• High level of initial resistance
Does the technology work?
Hologram companies’ credibility, capacity?
Public acceptance and recognition?
Bottlers were not keen to adopt
• Hologram on other government issued documents such as VotersIdentity Card, Driving Licence helped
• Positioning – not a panacea but a potent tool to help identificationof illicit liquor
• The industry invested to build up capacities
• Pilot projects conducted for bottlers
• Stress on overt features
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Evolution of HEAL
• The first hologram stripe on a Paper based Tax stamp appeared in1998
• The first OVD Hologram Excise Adhesive Label (HEAL) appeared in1999
• Teething Problems
o Implementation issues at the Departmental level
o Hologram affixing, Bottler education
• Gradually all the stakeholders realised the benefits, and then gavetheir wholehearted support
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Technology currently seen on HEAL
• Combination origination techniques
o Classical 2D/3D
o Dot Matrix
o High resolution Litho
• Substrates
o Multi coloured bespoke security Films
o Customised tamper evidence
• Conversion
o Demetallization
o Security Inks
o Taggants
o Serial Numbers
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Technology - Paper based Labels
• Combination origination techniques
o Classical 2D/3D
o Dot Matrix
o High resolution Litho
• Substrates
o Security papers with UV Fibres
o Customised tamper evidence
• Conversion
o Demetallization
o Security Inks
o Intaglio print
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Typical Transaction Cycle for HEAL
• Department invites RFQ; selects vendor
• Vendor sets up a Numbering unit under Excise departmentsupervision
• Vendor produces holograms at existing facility and supplies theHEAL to the Numbering Unit Numbering/Coding under Departmentsupervision
• Supply to bottlers only after specific approval of the Department
• Bottlers affix the HEAL
• Only the bottles with the HEAL are saleable
• HEAL serves as the identifier for public and authorities
• Departments conduct awareness campaigns
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Awareness Campaign in Madhya Pradesh
• Such Posters were put up at most of the liquor vends to create awareness of the HEAL
• Some states also conducted mass media campaign
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Market Coverage
ArunachalPradeshJammu
& Kashmir
Himachal
Pradesh
Delhi
Assam
Punjab MeghalayaUttrakhand
Uttar
Pradesh
Haryana
SikkimRajasthan Nagaland
Bihar
JharkhandManipur
MadhyaPradesh
WestBengal
MizoramGujarat
Chhattisgarh
OrissaMaharashtra Tripura
Goa
Karnataka Andhra Pradesh
Telangana
Kerala Tamil Nadu
Puducherry
State usingHEAL(12)
State usingPaper based
label with
OVD (5)
Potential (11)
State usingFilmic label (1)
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Case Study – Tamil Nadu
Reven
ue in
mil
US
D
402 431 439 483 496 389599
746936
1,1191,352
1,5831,906
2,343
2,848
3,398
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
19
98
-99
19
99
-00
20
00
-01
20
01
-02
20
02
-03
20
03
-04
20
04
-05
20
05
-06
20
06
-07
20
07
-08
20
08
-09
20
09
-10
20
10
-11
20
11
-12
20
12
-13
20
13
-14
(B
E)
Tamilnadu
HEAL Introduced
All exchange rates frozen as of March 1998
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Case Study – Madhya Pradesh
Reven
ue in
mil
US
D
227 252 229165 209 255 280 322 363
435541
693
846
1,014
1,193
1,350
0
200
400
600
800
1,000
1,200
1,400
1,600
19
98
-99
19
99
-00
20
00
-01
20
01
-02
20
02
-03
20
03
-04
20
04
-05
20
05
-06
20
06
-07
20
07
-08
20
08
-09
20
09
-10
20
10
-11
20
11
-12
20
12
-13
20
13
-14
(B
E)
Madhya Pradesh
HEAL Introduced
All exchange rates frozen as of March 1998
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Case Study – Uttar Pradesh
Reven
ue in
mil
US
D
383499 526 461
600 581 631725
834927
1,109
1,331
1,579
1,912
2,298
2,735
0
500
1,000
1,500
2,000
2,500
3,000
19
98
-99
19
99
-00
20
00
-01
20
01
-02
20
02
-03
20
03
-04
20
04
-05
20
05
-06
20
06
-07
20
07
-08
20
08
-09
20
09
-10
20
10
-11
20
11
-12
20
12
-13
20
13
-14
(B
E)
Uttar Pradesh
HEAL Introduced
All exchange rates frozen as of March 1998
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Am
ou
nt
in m
il U
SD
STATES USING HEAL/OVD ON THEIR TAX STAMPS
STATES NOT USING TAX STAMPS
2,249
1,941
1,667
913
506 458
0
500
1,000
1,500
2,000
2,500
Tamilnadu Karnataka Uttar Pradesh Madhya Pradesh Bihar West Bengal
Comparison in Revenue Growth From 2005 to 2013
All exchange rates frozen as of March 1998
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Road Ahead
• Practically all the remaining states are at various considering adoption of HEAL/OVD based Tax Stamps
• We believe that by 2016 all the states should have kind of Liquor Tax Stamp in place
• Track and Trace based HEAL
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Implementation of Track and Trace Based System
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
ASPA Role
• Keep an eye on suspicious activities
• Help in conducting raids
• Collect data from the States and process the same
• Publish reports
• Conduct Press campaigns and mobilise public opinion
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Press Clippings
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Conclusion
• Almost 75% of all tax stamps in liquor are OVD hologram Based
• Almost 15 billion tax stamps used every year
• Reduction in cases of illicit liquor - leading to protection of human lives and increase in Government revenue
• OVD Hologram based Tax Stamps WORK!!
Diverse technologies, common goal.
© 2014 ASPA (formerly known as HOMAI) www.homai.org
Thank You
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